BabySimplify aims to simplify the overwhelming baby registry process by showing new parents only the essential items they need and will use based on ratings and recommendations. The $30 billion infant/toddler market is large with about 9% of women in North America pregnant at any given time. Customer acquisition will focus on blogs, email marketing, social media and ads. Revenue will come from affiliate marketing and direct sales. Next steps are to refine the recommendation engine using ratings data and expand affiliate partnerships to acquire more customers and feedback to improve the product.

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4. From left to right: Gavin Schulz Libin Pan John Griffiths Steven Ritchie LiubaMamonova Alison Gibbins Larry Sainte-Marie Cicero Oliveira

5. Quotes from baby registry users “Way too much choice. It was overwhelming!" “I spent countless hours researching items that I would need, and half of them ended up collecting dust in my basement” “It was a horrible experience; they didn't mark off when people bought things and we got doubles and triples of everything” “Babies R Us has a monopoly and any change to this would be fantastic! It's a very overwhelming experience with your first child” * Quotes from user interviews and survey

6. In the last 28 hrs: Spoke to 20 parents directly >90 online surveys completed by parents >20 fans who left their email to stay updated

8. Unique Value Proposition We show you what you need and what you don’t need Nobody currently does this – they want you to buy everything

9. Go to Demo

11. Customer Acquisition Blog Email marketing Promotion through moms-to-be blogs Google Adwords Social media promotions

12. Revenue Model #1 value of the business is having captured an engaged demographic of parents and continuing to engage them Affiliate marketing + direct sales/drop shipping Long term: partnerships

13. Next steps Incorporate ratings Refine recommendation engine to use both ratings and expert advice Incorporate more affiliates and drop shippers Continue to reach out to customers and refine Grab a drink!

14. Why we should win Survivability of business Great scope management Lots of customer engagement We have awesome team spirit!

15. Thank you 

16. Customers First time parents, middle class, usually moms, online savvy

21. Do you have a clear and persuasive product-customer fit? Yes - New parents already consume ample amounts of time and data researching baby gear. BabySimplify will speed that up. Yes - As our database grows with ratings, the efficiency of our recommendations improve - our "fit" improves. Sprinkle in some Facebook data, then we do some statistical analysis jiu-jitsu, and wabang, you'll never shop anywhere else.