The document provides strategies for increasing user-generated content (UGC) through post-purchase emails, highlighting the importance of design, content, and timing. It emphasizes that 70% of reviews are collected via these emails and offers benchmarks for open rates, along with best practices such as personalized messaging and mobile-friendly design. Additionally, it mentions that 55% of consumers need incentives to write reviews and suggests methods like sweepstakes or loyalty programs.

1. PowerReviews, Inc. 1
Growing Your UGC Through
Post Purchase Emails

2. PowerReviews, Inc.
Ask Questions
• #PowerReviews
• Post them in the questions panel on the right
of your screen.
• You will receive a link to the recorded
webinar.
2

3. PowerReviews, Inc. 3
Speaker
Arit Cummings
Client Success Director at PowerReviews
Arit has a background in client success in the online space. She’s currently
responsible for the success of PowerReviews clients, taking a consultative
approach to relationship management. Arit loves to travel internationally,
explore new languages, read, and spend time with her English bulldog,
Deniro.

4. PowerReviews, Inc. 4
Agenda
Benchmarks
Best Practices: Post Purchase Emails
Content
Design
Mobile
Timing
Incentives

5. PowerReviews, Inc. 5
70%
of reviews are
collected via the
post purchase
email

6. PowerReviews, Inc. 6
Review Collection Process
Consumer makes a
purchase
The review goes
through moderation
Consumer receives an
email asking them to
write a review
Review is displayed
on your site

7. PowerReviews, Inc Confidential
Benchmarks

8. PowerReviews, Inc. 8
Benchmarks
Post Purchase Email
Emails Sent To Reviews Written Open Rate
Benchmark Average 3.6% 37%
Benchmark Top 10% 7.7% 50%

9. PowerReviews, Inc.
Content

10. PowerReviews, Inc. 10
DO:
● Craft concise and personalized
messaging
● Always use the customer’s name
● Play on your brand when messaging
the customer
● Keep the subject line under 55
characters

11. PowerReviews, Inc. 11
DON’T:
● Use too many words
● Include other marketing or sales calls to action
● Use a long subject line that will get truncated

12. PowerReviews, Inc.
Design
Design

13. PowerReviews, Inc. 13
DO:
● Keep it simple
● Single column 16pt to 18pt font
● Make the write a review action
stand out

14. PowerReviews, Inc. 14
DON’T:
● Forget to include the image
and link to the product
● Use a too big or too small font
● Make the ‘write a review’
action hard to find

15. PowerReviews, Inc.
Mobile
Mobile

16. PowerReviews, Inc.
DO: Make it Mobile Friendly
> 50%
of emails being
opened on a mobile
device
> 50%
of emails being
opened on a mobile
device
● Mobile review collection rates
increased 5% to 20% when
customers implemented a mobile-
friendly post purchase email

17. PowerReviews, Inc. 17
DO: Use a Pre-Fill Write a Review Form

18. PowerReviews, Inc.
Timing

19. PowerReviews, Inc. 19
Timing
WED SAT

20. PowerReviews, Inc. 20
Timing
Product Type How long should you wait to send the email?
Hard Goods 21 days
Soft Goods 14 days
Perishables 14 days

21. PowerReviews, Inc.
Incentives

22. PowerReviews, Inc. Confidential
55%
of consumers
said they need
motivation to
write reviews

23. PowerReviews, Inc. 23
DO:
● Use a sweepstakes -- like the
PowerReviews $1,000 sweepstakes --
to incent customers
● Use your existing loyalty or rewards
program
● Create offer codes for free shipping or
discounts

24. PowerReviews, Inc. 24
DON’T:
● Forget to make the sweepstakes
prominent
● Offer more than one promotion in the
same email

25. PowerReviews, Inc. 25
Double Your Collection Rate
70% of reviews are
collected via the post
purchase email
> 50% of emails being
opened on a mobile
device
55% of consumers said
they need motivation to
write reviews

26. PowerReviews, Inc.
Ask Questions
• #PowerReviews
• Post them in the questions panel on the right
of your screen.
• You will receive a link to the recorded
webinar.
26

27. PowerReviews, Inc.
Questions?

28. PowerReviews, Inc.
Thank you.
www.powerreviews.com
www.powerreviews.com/blog