The document discusses developing a mobile app called Spotlight that uses user recognition technology and beacons to help people find places to go out based on their location and time of day. The app would provide personalized offers to users that they could share with friends, benefiting both customers and businesses by increasing sales. It notes opportunities in the industry like the large number of coupons promoted and redeemed annually in the US as well as demand from users wanting deals and willing to share data in exchange for offers. The startup has experience researching technologies like beacons and implementing beacon-based solutions for retailers. The proposed app would allow users to find offers near them, invite friends to events, and help businesses understand customers through aggregated data

1. OUT
bring social to real

2. GO OUT.. INVITE YOUR FRIENDS
At Spotlight we are developing a "smart
things" mobile app that works with user
recognition technology to help people find
places to go out which match their
location, and time of day.
Costumers get the best contextual offers to
share with their friends while businesses
benefit from increasing sales.

3. MISSION
FB Users Like
BARS AND RESTAURANTS
18M
Foursquare & YELP
REGISTERED USERS
60M
Yelp Local Business
2.1M Foursquare Local Business
2.2 M
142M
USER MARKET
YELP
MONTHLY UNIQUE VISITOR
173M
Connect users w their friends to go out and share personalised offers
79% of consumers will frequent restaurants when receiving a coupon

4. INVITE YOUR FRIENDS
∠
&
q

5. Robo 5
Opportunity in the Industry
SUPPLY
300 Billion Coupons were promoted by local US businesses in 2014 (Inmar)
90% of Millennials share deals, 43% through social media (Valassis)
73 % of seasonal purchases are influenced by coupons
94% of people follow brands on Twitter to receive deals and offers (Compete)
79% of FB users Like companies to receive promotions (Marketforce)
DEMAND
2.84 Billion coupons were redeemed in the US in 2014 (Inmar)
96 % of users plan to use their mobile device to find better deals (Shopular)
73 % of smartphone users would like to receive coupons directly as they pass by an
item physically (Accenture)
89 % of people have become more resourceful due to the economy (Deloitte)
76% of people are willing to trade personal information for special offers (Forbes)
Ŏ ⋆
5 á Ý
l o
c

6. ENJOY PERSONALISED OFFERS
∠
l

7. Robo 7
Track Record
Based on our track record
FEB
Traveled and found Beacon
technology at tech
conferences in the EU:
Holland and St Petersburg
EXPLORATION
ƃ
APRIL
Started beacon technology
implementation for a
department construction
store in LATAM
FIRST BEACON
SUCCESS LATAM
AUG
ƞ
OCT
We looked at research studies in
coupons, users and shopping
trends in North America,
RESEARCH
Sales Market Works Info
NOV
We have defined the concept. We validated
the research and technology. Have
experience delivering such products.
We have simplified the scope.
MVP DEFINITION
After 4 months of the promised results
the first beacon based smart store was
delivered
SMART STORE LAUNCH
Concierge App

8. FIND PLACES TO GO OUT
∠
P

9. Robo 9
What is Our Process?
This is a subtitle, you can put your lorem ipsum texts here
r Launch
l Idea o Design Y Code
OUR EXPERTISE
Research on the user / industry market
Site survey on 3 store fronts
Installed 50+ stores with user recognition based on beacon technology
Designed coupon app
Have delivered few social apps on Google Playstore and IOS 7

10. Robo 10
Lo Fi Concepts

11. Robo 11
Lo Fi Concepts

12. Robo 12
Lo Fi Concepts

13. Robo 13
Hi Fi Designs

14. Robo 14
Hi Fi Designs

15. Robo 15
Hi Fi Designs

16. ∠
P
LET COUPONS FIND YOU

17. Robo 17
LET COUPONS FIND YOU..
Find places to eat, drink etc.. and get out
Enjoy personalised coupon offers
Invite friends to go out with you
Create future events
Find offers in nearby locations
Get notified about all coupons from your favourite
places
Find interest based future events
Go where your friends go
GET FOUND BY COUPONS
Beacons will find you as you
walk near your favourite stores
¼
HELP BUSINESSES UNDERSTAND
THEIR CUSTOMERS
Aggregated data will be key to produce
stats for business owners
PERSONALIZED COUPONS
Your profile preferences choose
which coupons are more relevant
to you
l
KEY APIS INTEGRATION
YELP, FOURSQUARE & FB
Get the best consolidated
information from the top sources
D
Find personalised offers no your phone as you pass by..
I