The document discusses the impact of social commerce, mentioning that a 'Like' on Facebook is worth £5 and that 1,000 transactions occur per hour on Pampers' Facebook store. It notes that social commerce drives between 3-6% of online revenue and that Dell has made over £4 million from Twitter follower engagement. The document suggests surprising consumers and knowing your audience's profile and worth to improve sales, returns and SEO through techniques like virtual assistants, geotargeting and personalized promotions.
SearchLove Boston 2018 - Samantha Noble - Beyond the Reach of Keyword Targeti...Distilled
The paid media landscape has evolved significantly in the past five years; we have moved away from pure keyword targeting, are more focused on audience development, and above all, paid ads are now taking up more real estate within the SERP and social media platforms. Throughout her talk, Samantha will take you on a deep dive into the diverse offering that we have available to us today across the core platforms. You'll leave this session with a greater understanding of the endless opportunities paid media brings.
Local-Social-Mobile: The Power Triumvirate of 2010 - Gillian MuessingOnline Marketing Summit
Gillian Muessing - Local-Social-Mobile: The Power Triumvirate of 2010 - Presentation Transcript
1. Social-Local-Mobile The Power Triumvirate of 2010 Gillian Muessig – March 2010 Gillian Muessig President, SEOmoz
2. Web Search is Popular
3. Really, Really Popular... Source: ComScore, February 2009
4. But if You're Not in the Top Results
* Half of all users enter one search query only
* ~55% of users check out one result only
* 4/5 times, the abstract dissuades searchers from clicking
* 1/2 of all results are not relevant to what the searcher wanted
- Source: (Penn State University Study 2007)
5. You're Nowhere
6. PPC is No Longer the Answer
* Less than 10% of the clicks are made on paid ads
* More than 90% of Internet marketing budgets are spent on PPC
* The opportunity lies in:
o Organic Listings
o Alternate Engine Advertising
7. The Object of all Marketing
8. Acquire (and Keep) Customers
9. Lower Acquisition Costs
10. Search Is Changing
11. Search Isn’t Going Anywhere
12. It Is Changing
13. There Are More Options
14. And More Devices
15. Mobile Marketing Is Growing
* Rail tickets predicted to be delivered to mobile phones in 2010 : 2 billion; in 2014 : 15 billion
16. Mobile Markets Are Diverse
* >890mm web enabled mobile phones will ship in 2010
* 1.2mm per month in India alone
- Source: Juniper Research, February 2010
17. Mobile Marketing Converts
* >90% web enabled mobile phone owners have made a purchase with their phone
- Source: Juniper Research, February 2010
18. Mobile is Different Than Desktop
* >47% purchased while ‘on the go’
- Source: Juniper Research, February 2010
19. What Else Were They Doing?
* Checking news headlines
* Conducting search queries
* Social Networking
- Source: Juniper Research, February 2010
20. And They’re Searching For…
* Local restaurants
* Shops/Vendors
* Events/Meetups/Entertainment
hot tip:
21. Market Demand Is Driving Mobile Marketing Source: MarketCharts.com, 2010 hot tip:
22. Social Media Source: FredCavazza.net
23. Social Media Landscape Expanding Source: FredCavazza.net
24. Top 10 Social Networking Sites Hitwise, February 2010
25. In 2007, Social Media officially became more popular than pornography
26. In 2008, Social Media became local-based and offline conversions breathed new life into Main Street
27. In 2009, InGame Marketing Helped Put a President in Office
28. Social Media in Gaming Source: Evan Fishkin, Portent Interactive, March 2010 hot tip:
29. Local Marketing: Gold in the LongTail Kelsey Group, March 2010 90% use search to research product purchases 48% use Internet Yellow Pages 42% use Comparison Shopping Sites 24% use vertical sites
30. Local Search Marketing hot tip:
31. Local Focused Marketing hot tip:
32. Local Search on the Road - UBL Source: AimClear.com 2008 hot tip:
33. The Skeksis Come Together
34. Social – Mobile – Local Power Triumpherate
35. What Runs the Triumvirate? Deep databases
36. What Can The Data Tell You?
* Where your customers frequent. When
* How frequently. With whom
* What deals make them move/change
* Their interests
* Their purchasing ability
* Daily, weekly, monthly buying patterns
* That your customer searched for your product
37. Set Business Goals for Local-Mobile-Social Campaigns
* Traffic
* Sales
* Brand Awareness
* Customer Engagement
38. Target Niche Markets
* Seniors
39. Target Niche Markets
* Students
40. Target Niche Markets
* Enga
Trick or Treat!
Your eCommerce Halloween Guide
5 eCommerce Halloween Tips for Big Sales!
Why is Halloween so important for your eCommerce business?
40% of holiday shopping is done by the end of October!
The ghosts have prepared their shops for Halloween! Have you?
In last year’s 4th quarter, eCommerce sales topped 79 billion dollars!! Make sure to follow the steps in this eCommerce Halloween guide, to have a successful Holiday period!
Be sure to check us out for more guides and marketing tools!
Site: http://www.StoreYa.com
Blog: http://blog.storeya.com/
SearchLove San Diego 2018 | Rand Fishkin | Demand Creation - How Marketers Ca...Distilled
Digital marketers are technical, creative, and data-driven. Our skills are in high demand because we can deliver exceptional ROI. But all of us have, in our careers, faced the challenge of trying to market when the demand just doesn't exist or competing for the scraps Google, Facebook, and our competition have left to "the little guys." Serving demand is the bread and butter of a web marketer, but there is another way - demand creation.
For the truly new spaces and those so competitive as to be barely-ROI-positive, it's a strategy worthy of investment. In this presentation, Rand will walk through ways to use the skills we have in a new way - to create demand for our products rather than attracting those already likely to buy.
LSA Bootcamp Austin: Mobile Marketing - What You Need to KnowLocalogy
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
SearchLove Boston 2018 - Samantha Noble - Beyond the Reach of Keyword Targeti...Distilled
The paid media landscape has evolved significantly in the past five years; we have moved away from pure keyword targeting, are more focused on audience development, and above all, paid ads are now taking up more real estate within the SERP and social media platforms. Throughout her talk, Samantha will take you on a deep dive into the diverse offering that we have available to us today across the core platforms. You'll leave this session with a greater understanding of the endless opportunities paid media brings.
Local-Social-Mobile: The Power Triumvirate of 2010 - Gillian MuessingOnline Marketing Summit
Gillian Muessing - Local-Social-Mobile: The Power Triumvirate of 2010 - Presentation Transcript
1. Social-Local-Mobile The Power Triumvirate of 2010 Gillian Muessig – March 2010 Gillian Muessig President, SEOmoz
2. Web Search is Popular
3. Really, Really Popular... Source: ComScore, February 2009
4. But if You're Not in the Top Results
* Half of all users enter one search query only
* ~55% of users check out one result only
* 4/5 times, the abstract dissuades searchers from clicking
* 1/2 of all results are not relevant to what the searcher wanted
- Source: (Penn State University Study 2007)
5. You're Nowhere
6. PPC is No Longer the Answer
* Less than 10% of the clicks are made on paid ads
* More than 90% of Internet marketing budgets are spent on PPC
* The opportunity lies in:
o Organic Listings
o Alternate Engine Advertising
7. The Object of all Marketing
8. Acquire (and Keep) Customers
9. Lower Acquisition Costs
10. Search Is Changing
11. Search Isn’t Going Anywhere
12. It Is Changing
13. There Are More Options
14. And More Devices
15. Mobile Marketing Is Growing
* Rail tickets predicted to be delivered to mobile phones in 2010 : 2 billion; in 2014 : 15 billion
16. Mobile Markets Are Diverse
* >890mm web enabled mobile phones will ship in 2010
* 1.2mm per month in India alone
- Source: Juniper Research, February 2010
17. Mobile Marketing Converts
* >90% web enabled mobile phone owners have made a purchase with their phone
- Source: Juniper Research, February 2010
18. Mobile is Different Than Desktop
* >47% purchased while ‘on the go’
- Source: Juniper Research, February 2010
19. What Else Were They Doing?
* Checking news headlines
* Conducting search queries
* Social Networking
- Source: Juniper Research, February 2010
20. And They’re Searching For…
* Local restaurants
* Shops/Vendors
* Events/Meetups/Entertainment
hot tip:
21. Market Demand Is Driving Mobile Marketing Source: MarketCharts.com, 2010 hot tip:
22. Social Media Source: FredCavazza.net
23. Social Media Landscape Expanding Source: FredCavazza.net
24. Top 10 Social Networking Sites Hitwise, February 2010
25. In 2007, Social Media officially became more popular than pornography
26. In 2008, Social Media became local-based and offline conversions breathed new life into Main Street
27. In 2009, InGame Marketing Helped Put a President in Office
28. Social Media in Gaming Source: Evan Fishkin, Portent Interactive, March 2010 hot tip:
29. Local Marketing: Gold in the LongTail Kelsey Group, March 2010 90% use search to research product purchases 48% use Internet Yellow Pages 42% use Comparison Shopping Sites 24% use vertical sites
30. Local Search Marketing hot tip:
31. Local Focused Marketing hot tip:
32. Local Search on the Road - UBL Source: AimClear.com 2008 hot tip:
33. The Skeksis Come Together
34. Social – Mobile – Local Power Triumpherate
35. What Runs the Triumvirate? Deep databases
36. What Can The Data Tell You?
* Where your customers frequent. When
* How frequently. With whom
* What deals make them move/change
* Their interests
* Their purchasing ability
* Daily, weekly, monthly buying patterns
* That your customer searched for your product
37. Set Business Goals for Local-Mobile-Social Campaigns
* Traffic
* Sales
* Brand Awareness
* Customer Engagement
38. Target Niche Markets
* Seniors
39. Target Niche Markets
* Students
40. Target Niche Markets
* Enga
Trick or Treat!
Your eCommerce Halloween Guide
5 eCommerce Halloween Tips for Big Sales!
Why is Halloween so important for your eCommerce business?
40% of holiday shopping is done by the end of October!
The ghosts have prepared their shops for Halloween! Have you?
In last year’s 4th quarter, eCommerce sales topped 79 billion dollars!! Make sure to follow the steps in this eCommerce Halloween guide, to have a successful Holiday period!
Be sure to check us out for more guides and marketing tools!
Site: http://www.StoreYa.com
Blog: http://blog.storeya.com/
SearchLove San Diego 2018 | Rand Fishkin | Demand Creation - How Marketers Ca...Distilled
Digital marketers are technical, creative, and data-driven. Our skills are in high demand because we can deliver exceptional ROI. But all of us have, in our careers, faced the challenge of trying to market when the demand just doesn't exist or competing for the scraps Google, Facebook, and our competition have left to "the little guys." Serving demand is the bread and butter of a web marketer, but there is another way - demand creation.
For the truly new spaces and those so competitive as to be barely-ROI-positive, it's a strategy worthy of investment. In this presentation, Rand will walk through ways to use the skills we have in a new way - to create demand for our products rather than attracting those already likely to buy.
LSA Bootcamp Austin: Mobile Marketing - What You Need to KnowLocalogy
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
We all want to increase our conversion rates, but it often requires hard work and a long process to come up with the right hypothesis and tests to find the changes that will actually lead to great results.
Sometimes all you need is some fresh ideas and a little inspiration from others. That is why we will be taking a closer look at some of favorite case studies on conversion optimization.
Join us for a webinar as Neil Patel discusses how several successful companies have optimized their conversion rates and what we can learn from them.
In this webinar, we will discuss:
- How 31 companies have increased conversion rates by making simple changes to their headlines, copy, and even full-on redesigns
- How you can use this knowledge to increase your conversion rates
- Why some copy changes increase conversion rates while others repel visitors
Dan Gingiss
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
In this fun and engaging session, you will learn why there’s no such thing as an “offline” experience anymore, simple and inexpensive ways that companies can improve customer experience to create raving fans, and why your customers crave 1-to-1 engagement – especially in social media. You’ll see dozens of real-life examples of companies using customer experience to make the brand lovers louder than the haters, and you’ll leave inspired to do the same for your own customers.
My PubCon 2015 presentation on how to dominate the competition with 5 simple strategies. I specifically cover image quality, the path to conversion, the difference and values between search vs. shopping campaigns, and how to keep ahead of the evolving SERPs.
10 Ways Ecommerce Brands Can Increase Traffic And Sales With FacebookReferralCandy
Shopify's blog is always a great source of useful, actionable content. When we discovered Mark Macdonald's "10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook", we simply had to give it our signature visual treatment. Enjoy!
Learn more about the many marketing options that games have. Learn about Game Mechanics and in-game advertising from Evan Fishkin of Portent Interactive.
25 Ways to Get More Customers by Todd EbertTodd Ebert
In today's highly competitive market it’s not realistic to think that every prospect will become a customer. In other words, some lead leaks are inevitable but you can plug leaks and close more business by following these 25 marketing best practices.
Fear. Fear is what's holding back your website visitors from becoming customers.
And you know how to "cure" fear? With Social Proof!
In this guide you'll learn how to use social proof to boost your Ads and Landing Pages conversion rate and grow your business faster.
Read the full guide here: http://bit.ly/socialProof
SEO Multi-Channel Ecommerce and ShippingSage Island
Presented at Surf Expo on Thursday, January 14, 2016 in Orlando FL by Mike Duncan. It’s no longer enough to build a beautiful website and wait for sales to roll in. In order to succeed, your business needs to take advantage of multiple channels, such as mobile, social, and PPC, in order to attract the traffic you need to succeed. In this session, we’ll discuss effective strategies, creative tactics, and shipping solutions to help your business stand out across every channel.
How grassroots marketing with influencers is becoming the most effective method to build interest in your destination or tourism product. Presentation given at 2016 RTO East Summit.
Olapic and Movable Ink's webinar presentation, which reviews the 2016 customer-centric digital trends discussed at an industry breakfast event between TalkTalk, Wool and The Gang and Venture Beat.
In this webinar presentation you’ll learn:
-2015 insights into customer online buying behavior
-3 major customer-centric digital marketing trends for 2016
-Leveraging digital trends with Google Customer Match Advertising
The holidays (Black Friday, Cyber Monday, Thanksgiving and Christmas) actually change SEO. Holiday branding is different from branding at any other time of the year, and Laura Lee discusses why it is different and how you need to be marketing your company.
The State of Referral Marketing - Industry Benchmark ReportBrandon Gains
See how customers are using, sharing and generating business with refer-a-friend campaigns based on data from real customers at Referral SaaSquatch. Learn how referral campaigns can increase your conversions and customer loyalty. Refer-a-friend marketing remains one of the top-performing strategies for B2B and B2C businesses today.
A Closer Look at the Saudi Games Market | Amir-Esmaeil BozorgzadehJessica Tams
Delivered at Casual Connect Europe 2016
Saudi Arabia is a lucrative market for mobile games, particularly due to its high concentration of heavy spenders. There is however a dearth of data to assist both foreign and local publishers to navigate with clarity and confidence. Amir will share the latest insights to pierce the veil and offer proven strategies to help tackle this den of whales.
We all want to increase our conversion rates, but it often requires hard work and a long process to come up with the right hypothesis and tests to find the changes that will actually lead to great results.
Sometimes all you need is some fresh ideas and a little inspiration from others. That is why we will be taking a closer look at some of favorite case studies on conversion optimization.
Join us for a webinar as Neil Patel discusses how several successful companies have optimized their conversion rates and what we can learn from them.
In this webinar, we will discuss:
- How 31 companies have increased conversion rates by making simple changes to their headlines, copy, and even full-on redesigns
- How you can use this knowledge to increase your conversion rates
- Why some copy changes increase conversion rates while others repel visitors
Dan Gingiss
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
In this fun and engaging session, you will learn why there’s no such thing as an “offline” experience anymore, simple and inexpensive ways that companies can improve customer experience to create raving fans, and why your customers crave 1-to-1 engagement – especially in social media. You’ll see dozens of real-life examples of companies using customer experience to make the brand lovers louder than the haters, and you’ll leave inspired to do the same for your own customers.
My PubCon 2015 presentation on how to dominate the competition with 5 simple strategies. I specifically cover image quality, the path to conversion, the difference and values between search vs. shopping campaigns, and how to keep ahead of the evolving SERPs.
10 Ways Ecommerce Brands Can Increase Traffic And Sales With FacebookReferralCandy
Shopify's blog is always a great source of useful, actionable content. When we discovered Mark Macdonald's "10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook", we simply had to give it our signature visual treatment. Enjoy!
Learn more about the many marketing options that games have. Learn about Game Mechanics and in-game advertising from Evan Fishkin of Portent Interactive.
25 Ways to Get More Customers by Todd EbertTodd Ebert
In today's highly competitive market it’s not realistic to think that every prospect will become a customer. In other words, some lead leaks are inevitable but you can plug leaks and close more business by following these 25 marketing best practices.
Fear. Fear is what's holding back your website visitors from becoming customers.
And you know how to "cure" fear? With Social Proof!
In this guide you'll learn how to use social proof to boost your Ads and Landing Pages conversion rate and grow your business faster.
Read the full guide here: http://bit.ly/socialProof
SEO Multi-Channel Ecommerce and ShippingSage Island
Presented at Surf Expo on Thursday, January 14, 2016 in Orlando FL by Mike Duncan. It’s no longer enough to build a beautiful website and wait for sales to roll in. In order to succeed, your business needs to take advantage of multiple channels, such as mobile, social, and PPC, in order to attract the traffic you need to succeed. In this session, we’ll discuss effective strategies, creative tactics, and shipping solutions to help your business stand out across every channel.
How grassroots marketing with influencers is becoming the most effective method to build interest in your destination or tourism product. Presentation given at 2016 RTO East Summit.
Olapic and Movable Ink's webinar presentation, which reviews the 2016 customer-centric digital trends discussed at an industry breakfast event between TalkTalk, Wool and The Gang and Venture Beat.
In this webinar presentation you’ll learn:
-2015 insights into customer online buying behavior
-3 major customer-centric digital marketing trends for 2016
-Leveraging digital trends with Google Customer Match Advertising
The holidays (Black Friday, Cyber Monday, Thanksgiving and Christmas) actually change SEO. Holiday branding is different from branding at any other time of the year, and Laura Lee discusses why it is different and how you need to be marketing your company.
The State of Referral Marketing - Industry Benchmark ReportBrandon Gains
See how customers are using, sharing and generating business with refer-a-friend campaigns based on data from real customers at Referral SaaSquatch. Learn how referral campaigns can increase your conversions and customer loyalty. Refer-a-friend marketing remains one of the top-performing strategies for B2B and B2C businesses today.
A Closer Look at the Saudi Games Market | Amir-Esmaeil BozorgzadehJessica Tams
Delivered at Casual Connect Europe 2016
Saudi Arabia is a lucrative market for mobile games, particularly due to its high concentration of heavy spenders. There is however a dearth of data to assist both foreign and local publishers to navigate with clarity and confidence. Amir will share the latest insights to pierce the veil and offer proven strategies to help tackle this den of whales.
Facebook Marketing Mini-Series Day 2: Using Facebook to power dynamic on-site...Peter Messmer
Day 2: Using Facebook to Power Dynamic On-Site Marketing
* Why and how to treat your Facebook traffic differently
* How to use data from Facebook to power personalization
* How to use your existing audience to drive new leads on Facebook
Internet Marketing & Social Media | Michael Vorel | International Business Su...Michael Vorel
Michael Vorel, CEO of Vastplanet.com presents on Internet Marketing and Social Media for the International Business Summit in Tampa, Florida. Covers marketing 101, internet marketing, local marketing and social media trends that a business can use.
Manos a la obra: Cómo dar grandes pasos en el marketing digitalIgni
"Manos a la obra: Cómo dar grandes pasos en el marketing digital." Conoce la presentación de Will Schnabel en Digital Marketing University 2013 en Ciudad de México.
Vamos a conferencias, participamos de grandes sesiones y casos de estudio. Las prácticas de los presentadores son fantásticas y los resultados impresionantes. De hecho todo lo que escuchas te da envidia. Regresas a tu oficina y sigues abrumado por tiempos de entrega de tus campañas y con todo lo que tienes que hacer sólo para estar al día. De a poco, esas posibilidades que imaginaste se convierten en un recuerdo distante y estás atrapado por tus técnicas actuales.
En esta sesión te ayudaremos a determinar tus fortalezas y debilidades. Con base en tu grado de avance, te ayudaremos con prácticas sugeridas para que puedas organizarte y construir un plan que te coloque en la ruta hacia más eficiencia y mejores programas de marketing digital. Te sugeriremos checklists, estrategias y técnicas que rápidamente te hagan un héroe en tu empresa y entre tus pares.
Marketing in 2017 is an industry of bubbles. Marketers are oblivious to the apathy of their audiences and continue to push strategies that are, at their very best, ignored. Most however, alienate. Sales and marketing must adapt to shifts in society and culture by understanding -and working within- context.
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
2. Check Ins Mobile shopping Mentions Group buying fCommerce Rate and Review Like Social network presence
3. 1,000 transactions per hour on Pampers Facebook store £7m for Gap in a 1 day Groupon sale A ‘Like’ is worth £5 1 Mercedes per minute sold on Taobao (group-buy) A Twitter Follow is worth £3 Social Commerce drives between 3% and 6% of online revenue Dell have made over £4m from Twitter follower engagement since 2007 Source = Social Commerce Today
18. Brand Ambassador People are purchasing on his recommendation Surprise with a gift
19. Foursquare campaign Sneaker sales 33% uplift QR Code on building in NY Straight to album pre-order 1.3m + FB followers Regular interaction Positive mentions up 40% 4,000 participated in 3 weeks Overall sales grew due to campaign Surprising the consumer Putting a million names on a car Team of huggers in Amsterdam