The document discusses the impact of social commerce, mentioning that a 'Like' on Facebook is worth £5 and that 1,000 transactions occur per hour on Pampers' Facebook store. It notes that social commerce drives between 3-6% of online revenue and that Dell has made over £4 million from Twitter follower engagement. The document suggests surprising consumers and knowing your audience's profile and worth to improve sales, returns and SEO through techniques like virtual assistants, geotargeting and personalized promotions.

1. What’s got to do with it

2. Check InsMobile shoppingMentionsGroup buyingfCommerceRate and ReviewLikeSocial network presence

3. 1,000 transactions per hour on Pampers Facebook store£7m for Gap in a 1 day Groupon saleA ‘Like’ is worth £51 Mercedes per minute sold on Taobao (group-buy)A Twitter Follow is worth £3Social Commerce drives between 3% and 6% of online revenueDell have made over £4m from Twitter follower engagement since 2007Source = Social Commerce Today

4. You know thisIt’s basic socialIt’s barely social

7. DialogueWorthSurprise

8. You think this is a dialogue!?!Clothes pickerOnline chatMost purchasedLooks good withEmail suggestions

9. Virtual Assistant

10. FaFAssistant

11. Lower returnsImproved retentionIncreased salesGreater SEO

12. Aren’t we doing this???

13. Are you exploiting Open Graph?Are you listening to your audience?Do you know the profile of your audience?Does your audience know their worth?

14. GeographyABCsBirthdaysActivitiesFriendsEntertainmentGroups

15. CConsumerFacebookwwwPersonalised Product PromotionsSuggested ContentDynamic Navigation

16. The mathematical definition of...SURPRISE!!!

18. Brand AmbassadorPeople are purchasing on his recommendationSurprise with a gift

19. Foursquare campaignSneaker sales 33% upliftQR Code on building in NYStraight to album pre-order1.3m + FB followersRegular interactionPositive mentions up 40%4,000 participated in 3 weeksOverall sales grew due to campaignSurprising the consumerPutting a million names on a carTeam of huggers in Amsterdam

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