Content, as the saying goes, is king. That is why so many people have been talking about the importance of content marketing. Here is what you need to know:

1. Myths About
Content Marketing
By Adam Kidan

2. Your audience won’t fall
for it • Consumers aren’t
interested in reading a
sales pitch, they want
to form long-lasting
relationships by
interacting with brands!
• A third of millennials
have said that they’re
willing to buy a
product if the content
feels authentic and
isn’t sales-y

3. Content marketing won’t
work for your business
• Not every brand is
as exciting as Red
Bull or Coca-Cola,
but this doesn’t
mean that they
can’t succeed in
content marketing

4. It’s free
• You want your content grow organically, but you do
sometimes need a little push to make that happen

5. It’s too !
expensive
• Content marketing is a lot
more affordable than
traditional advertising!
• You do need to hire writers
and pay for ads online, but
leading marketers are very
good at repurposing content
without much cost

6. People don’t read
anymore • People will
read content if
it’s valuable,
informative,
solves a
problem and
isn’t
promotional

7. You don’t
have the
resources
• To create enough
content, try
repurposing it, using
social media
scheduling and
monitoring tools and
hiring freelancers

8. You can’t
prove ROI
• You can track
increased traffic by
seeing how many
visitors originated
from Facebook or
Twitter

9. Results are fast
• Content marketing takes a lot
of time, trial and error!
• The time from research to
results could take months,
even years

10. Your
business
can’t
compete
• People will always
want to see content
that serves a
purpose!
• If your content is
valuable and can
make the lives of
your audience better,
then there’s plenty of
room to compete

11. Traffic
and
shares !
= !
success
• Just because your
video has 20,000
views doesn’t mean
it was a success!
• A popular video
won’t necessarily
drive traffic to your
website, obtain
leads or catch the
eye of industry
leaders

12. Your content can’t be
published anywhere else
• If you want to tap into a large
audience, republish your content
wherever you can