C AU G H T U P I N T H E M O M E N T
This is a story about moments.
It starts with a moment of inspiration.
Moments, abused.
Acknowledgment and reciprocity was the key.
Fast Company’s Top 50 Most Innovative Companies in the World
(WE BEAT MICROSOFT!)
Our evolution: what other moments were in a consumer’s day?
Soon, we found moments everywhere.
510 million of them per month.
1,500 apps integrated.
75 million devices each month.
39...
COUPONS
CREDITS
VIRTUAL CURRENCY

INFLUENCER REWARDS

ACCESS
BRANDED TIPS

EXCLUSIVE CONTENT

FEATURES

EXTERNAL POINTS

I...
Your Reward from Dannon

A Reward from Campbells
April 26, 2013, 12:44 PM

KIIP REWARDS

Terms & Privacy
Here’s a reward f...
10.5%

of those shown a reward claim it with an e-mail.
Advertising +
Loyalty
23,454	
   have completed a to-do list.
6,545	
   women have logged a run.
34	
  
moms have bookmarked a recipe in Moscow....
Why moments?
!
“

Twitter is a series of ‘now’ moments, while there are
other platforms that are about yesterday's moments.
Marketing is ...
Mobile SearchdriveS converSionS
MoMentS
UnderStanding how Mobile
Mobile search is always on, happening
on the go, at home ...
MORNING

LOGGED

workout

FINISHES

to-do list

G

TE

NI N

RN

REVIEWS

new recipe

AF

EVE

WATCHES

new show

OO

N

A...
We live in moments. We consume in moments. We want things now.
PMT 

Precision Moments Targeting
by Kiip

TE

G

HISTORICAL REDEMPTION
RE-REWARDING

AF

NI N

RN

EVE

OO

N

MORNING

U...
Understanding and pinpointing emotion.
Billions of moments, billions of opportunities to delight.

A crisis in consumers’ mindsets.
Media
Conversion
CRM/Loyalty
Data

Moments

Social
Content/Creative

Doing more with the moment.
Building loyalty in the moment.
Moments off the device.
Looking beyond: moments off the device.
The right reward for the right moment.
Doing it right.
!
Best Practice: Natural Moments
Serendipity, surprise, delight, and respect.
It’s about being human.
SPORTS

JFDI
CELEBRATION
COOKING
PRODUCTIVIT Y

WHAT’S YOUR MOMENT?

DINING

WINNING
SOCIAL

UNPARALLELED

WINNING

BEAUT ...
brian@kiip.com
twitter.com/brian_wong
www.kiip.com
DMC 2013. Brian Wong. Чего хотят пользователи, или новая парадигма вовлечения
DMC 2013. Brian Wong. Чего хотят пользователи, или новая парадигма вовлечения
DMC 2013. Brian Wong. Чего хотят пользователи, или новая парадигма вовлечения
DMC 2013. Brian Wong. Чего хотят пользователи, или новая парадигма вовлечения
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DMC 2013. Brian Wong. Чего хотят пользователи, или новая парадигма вовлечения

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Чего хотят пользователи, или новая парадигма вовлечения.

Автор: Brian Wong, Founder, CEO Kiip

Published in: Marketing, Technology, Business
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DMC 2013. Brian Wong. Чего хотят пользователи, или новая парадигма вовлечения

  1. 1. C AU G H T U P I N T H E M O M E N T
  2. 2. This is a story about moments. It starts with a moment of inspiration.
  3. 3. Moments, abused.
  4. 4. Acknowledgment and reciprocity was the key.
  5. 5. Fast Company’s Top 50 Most Innovative Companies in the World (WE BEAT MICROSOFT!)
  6. 6. Our evolution: what other moments were in a consumer’s day?
  7. 7. Soon, we found moments everywhere. 510 million of them per month. 1,500 apps integrated. 75 million devices each month. 39 million rewards delivered per month.
  8. 8. COUPONS CREDITS VIRTUAL CURRENCY INFLUENCER REWARDS ACCESS BRANDED TIPS EXCLUSIVE CONTENT FEATURES EXTERNAL POINTS It wasn’t just about a reward. It was about feeling acknowledged.
  9. 9. Your Reward from Dannon A Reward from Campbells April 26, 2013, 12:44 PM KIIP REWARDS Terms & Privacy Here’s a reward for Unlocking an Achievement Enter your email Here’s a reward for Unlocking an Achievement
  10. 10. 10.5% of those shown a reward claim it with an e-mail.
  11. 11. Advertising + Loyalty
  12. 12. 23,454   have completed a to-do list. 6,545   women have logged a run. 34   moms have bookmarked a recipe in Moscow. !
  13. 13. Why moments? !
  14. 14. “ Twitter is a series of ‘now’ moments, while there are other platforms that are about yesterday's moments. Marketing is all about owning the ‘now’ moment.
 - Adam Bain, CRO, Twitter
  15. 15. Mobile SearchdriveS converSionS MoMentS UnderStanding how Mobile Mobile search is always on, happening on the go, at home and at work 77% of mobile searches occur at home or work; 17% on the go Mobile Search Ads Shopping queries are 2x more likely to be in store Mobile searches drive valuable outcomes for businesses 3 of 4 mobile searches trigger follow-up actions 36% 25% Actions triggered by mobile search also happen very quickly 55% of conversions (store visit, phone call or purchase) happening within an hour On average, each mobile search triggers
  16. 16. MORNING LOGGED workout FINISHES to-do list G TE NI N RN REVIEWS new recipe AF EVE WATCHES new show OO N ACHIEVES high score MAKES playlist Mobile is a series of moments.
  17. 17. We live in moments. We consume in moments. We want things now.
  18. 18. PMT Precision Moments Targeting by Kiip TE G HISTORICAL REDEMPTION RE-REWARDING AF NI N RN EVE OO N MORNING UNIQUE INSIGHTS DEFINING MOMENTS TO OWN TIMELINESS TIME-OF-DAY, MINDSET, FREQUENCY Native not only in UX, but in the moment itself. V V
  19. 19. Understanding and pinpointing emotion.
  20. 20. Billions of moments, billions of opportunities to delight. A crisis in consumers’ mindsets.
  21. 21. Media Conversion CRM/Loyalty Data Moments Social Content/Creative Doing more with the moment.
  22. 22. Building loyalty in the moment.
  23. 23. Moments off the device.
  24. 24. Looking beyond: moments off the device. The right reward for the right moment.
  25. 25. Doing it right. !
  26. 26. Best Practice: Natural Moments
  27. 27. Serendipity, surprise, delight, and respect.
  28. 28. It’s about being human.
  29. 29. SPORTS JFDI CELEBRATION COOKING PRODUCTIVIT Y WHAT’S YOUR MOMENT? DINING WINNING SOCIAL UNPARALLELED WINNING BEAUT Y GOALS CLUMSY
  30. 30. brian@kiip.com twitter.com/brian_wong www.kiip.com

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