2. Advertising is any paid form of non-personal
presentation and promotion of ideas, goods
or services by an identified sponsor.
The time or space devoted to it is paid for
It uses a set format to carry the message
rather than personal, one-on-one selling
It identifies the sponsor of the message
4. Media- The agencies, means or instruments
used to convey advertising messages.
Print Media- Includes advertising in
newspapers, magazines, direct mail, sign and
billboards.
Transit Advertising- Any advertisement
that can be found on public transportation.
Broadcast Media- Advertising that
encompasses radio and television
6. Ultimate advertising medium for many
businesses
Combines all creative elements: sight, sound,
action and color
Most T.V. ads are 30 or 60 second spots
Cost of these ads vary according to the
popularity of the show
7. Reaches 96% of people 12 years and older
within a week
Can be heard just about anywhere
Cost effective
Targets specific segments of the radio
listening market
Radio ads are 10, 20, 30 or 60 second spots
8. In rage since the dot-com boom.
It is the cheapest form of advertising.
Form of reaching out ranges from pop-ups,
image links, YouTube video ads, etc.
From spam emails to side bar ads it is every
site and one of the most successful way for
marketing agencies
9.
10. Advertising Objectives
- What the firm hopes to accomplish with
the campaign
Stated clearly
Be precise
In measurable terms
Advertising Platform
- Basic issues or selling points to be
included in the advertising campaign
13. Promotion that educates the public on
(1) what are the benefits and features of a
product,
(2) what it does or can do,
(3) how it compares with competing or
similar products in value and benefits, and
(4) where it can be bought. It is normally
followed by persuasive and brand-
building advertising
