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Types of advertising


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  • Hi prakruti,
    Your this presentation is really so gud,And, it's covered all some things which r needed for d ideal presentation.And,Definition,types,images and types all things really helps to understand all types of ads .
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Types of advertising

  1. 1. Prakruti B Bhatt Mass communication and Media studies Types of Advertising Roll: No. 12
  2. 2. Definition of Advertising: Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services.
  3. 3. Types of Advertising • Classified Advertising • Display Advertising • Surrogate Advertising • Online Advertising • Mobile Advertising • Political Advertising • Public Service Advertising • Product Advertising
  4. 4. Classified Advertising Classified advertisements are much cheaper than larger display advertisements used by businesses, and are mostly placed by private individuals with single items they wish to sell or buy………. Advertisements in a newspaper are typically short, as they are charged for by the line, and one newspaper column wide.
  5. 5. Display Advertising Display advertising is a type of advertising that typically contains text ,logos, photographs or other images, location maps, and similar items.. Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective.
  6. 6. Surrogate Advertising Surrogate Advertising is a form of advertising which is used to promote banned products like cigarettes and alcohol, in the disguise of another product. This type of advertising uses a product of a fairly close category, as: club soda, mineral water in case of alcohol, or products of a completely different category.
  7. 7. Online Advertising Online advertising, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising
  8. 8. Mobile Advertising In some markets, this type of advertising is most commonly seen as a Mobile Web Banner (top of page) or Mobile Web Poster (bottom of page banner), while in others, it is dominated by SMS advertising Other forms include MMS advertising
  9. 9. Political Advertising The essential task of political advertising is to gain the confidence of the people for their acceptance of ideas and, in the case of political campaign advertising, to influence their vote. Political advertising differs from commercial advertising in that the product is either a person or a philosophy rather than goods and services, and, in addition, the advertising objectives must be met within a specific time frame.
  10. 10. Public Service Advertising public service announcement or advertising (PSA) or public service ad, are messages in the public interest disseminated by the media without charge, with the objective of raising awareness, changing public attitudes and behavior towards a social issue.
  11. 11. Product Advertising Product advertising, or embedded marketing, is according to the European union "any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a program".
  12. 12. Thank You……..