traditional marketing

1. TRADITIONAL
MARKETING
AASHISH YADAV
JYOTSHNA JAISHWAL

2. CONTENT
What is Traditional Marketing?
The Four Ps of Traditional Marketing
Types of Traditional Marketing
Benefits of Traditional Marketing
Challenges of Traditional Marketing
The Future of Traditional Marketing

3. TRADITIONAL MARKETING?
WHAT IS
Traditional marketing refers to any type of promotion, advertising
or campaign that has been used by companies for decades. This
includes print ads, billboards, TV commercials, direct mail, and
more. While many businesses have shifted their focus to digital
marketing, traditional marketing still plays an important role in
the modern world.
One of the main advantages of traditional marketing is its ability
to reach a broad audience. For example, a billboard on a busy
highway can be seen by thousands of people every day.
Additionally, traditional marketing often has a sense of credibility
and trustworthiness that can be difficult to achieve through
digital channels. However, traditional marketing also has its
challenges, such as high costs and limited targeting options.

4. THE FOUR PS OF
TRADITIONAL MARKETING
This refers to the goods or services that a company
offers to its customers.
It includes the design, packaging, branding, and features
of the product.
Understanding the needs and preferences of the target
audience is crucial in developing a successful product.
The price of a product is determined by various factors
such as production costs, competition, and consumer
demand.
Setting the right price is essential for maximizing profits
while also ensuring that the product remains affordable
for the target market.
Product:
Price:

5. THE FOUR PS OF
TRADITIONAL MARKETING
Also known as distribution, place refers to where the
product is sold and how it gets there.
This can include physical stores, online marketplaces, or
direct-to-consumer shipping.
Promotion includes all the methods used to
communicate with customers and persuade them to
buy the product.
This can include advertising, sales promotions, personal
selling, and public relations.
Place
Promotion

6. TYPES OF TRADITIONAL
MARKETING
Print ads are a popular form of traditional marketing.
They can be found in magazines, newspapers, and
brochures.
Companies use print ads to showcase their products or
services to a wide audience.
For example, a car company may run an ad in a magazine
to promote a new model.
TV commercials are another type of traditional marketing.
They are short videos that air on television during breaks
between shows.
Companies use TV commercials to reach a large audience
quickly.
For example, a fast food chain may run a commercial
during a popular TV show to promote a new menu item.

7. TYPES OF TRADITIONAL
MARKETING
Billboards are a common form of outdoor advertising.
They are large signs placed in high-traffic areas, such as
highways or busy intersections.
Companies use billboards to capture the attention of
drivers and pedestrians.
For example, a clothing brand may put up a billboard with a
catchy slogan to promote a new collection.

8. BENEFITS OF TRADITIONAL MARKETING
Traditional marketing has stood the test of time for a reason.
It allows businesses to reach a wide audience through various channels such as
print ads, TV commercials, and billboards.
This broad reach can be especially beneficial for companies looking to establish
their brand or promote a new product.
According to a Nielsen report, television advertising is still the most effective way to
reach a large audience, with 88% of adults watching live TV at least once a week.
Another advantage of traditional marketing is its credibility.
Consumers are more likely to trust an ad they see in a newspaper or on a billboard
than a sponsored post on social media.
In fact, a study by MarketingSherpa found that 82% of respondents said they trusted
print ads, compared to only 25% who trusted online pop-up ads.
By using traditional marketing methods, businesses can establish themselves as
credible and trustworthy sources in the eyes of consumers.

9. One of the challenges of traditional marketing is its cost.
Traditional marketing methods such as print ads, TV
commercials, and billboards can be expensive to produce and
distribute.
This can make it difficult for small businesses with limited
budgets to compete with larger companies that have more
resources.
Another challenge of traditional marketing is its limited
targeting options.
Traditional marketing methods often rely on reaching a broad
audience rather than a specific target demographic.
This can result in wasted advertising dollars if the message
does not resonate with the intended audience.
CHALLENGES OF TRADITIONAL MARKETING

10. As we move further into the digital age, traditional marketing
methods will continue to evolve and adapt to new technologies
and consumer behaviors.
One trend that is likely to continue is the integration of
traditional and digital marketing strategies, allowing
businesses to reach consumers through multiple channels and
touchpoints.
Another trend to watch is the use of data and analytics to
inform traditional marketing strategies.
By leveraging customer data and insights, businesses can
create more targeted and personalized campaigns that
resonate with their audience.
Additionally, advances in technology such as augmented
reality and virtual reality may offer new opportunities for
traditional marketing tactics such as experiential marketing
and product demonstrations.
THE FUTURE OF TRADITIONAL MARKETING