ADVERTISEMENT Advertising is source of making people aware about the product or something is available in market. Different types of advertising medias are there in market. Every type of advertising media have different effects on people.
TYPES OF ADVERTISING MEDIA INDOOR ADVERTISING MEDIA OUTDOOR ADVERTISING MEDIA DIRECT ADVERTISING MEDIA DISPLAY ADVERTISING MEDIA
HOARDINGS Hoardings is one type of outdoor advertising media. It has visual effect on people. People can see the hoardings on highways, busy roads, etc. Hoardings give companies chance to make people understand about the different thing on the passing roads.
ADVANTAGES OF HOARDINGS New ideas can help advertiser to cover mass of people for long time. It can cover mass group of people. It is easily visible to people. It make people aware about product in short time.
BARRIERS OF HOARDINGS It is expensive as compare to other media. Sometimes people don’t have time to look at hoardings. Sometimes it can’t affect people. It can be highly affected by weather. Same type of or same hoardings can’t attract people long time.
COMMON MISTAKES Sometimes advertiser gives unnecessary things. The copy of other brand doesn’t affect people. The basic required informations are missing from the hoardings. Sometimes the location is such kind that the mass don’t have time to see it. Message is not clear of advertising.
OVERCOME OF BARRIERS OF HOARDINGS New ideas in hoardings is necessary. The attractiveness is the basic necessity. The complete information must be given to the public. In hoardings whole mass must be covered. (means not only some category of people oriented advertisement but to the whole crowd) Regular update of the hoarding is necessary.
The location must be such that people can’t miss the hoarding. Message of advertising must be clear to the viewer.
INNOVATION A digital billboard is a billboard that is created from computer programs and software. Digital billboards can be designed to display running text, display several different displays from the same company, and even exist to provide several companies a certain slot of time during the day. Because of the versatility and increased potential revenue for these signs, they are likely to become the standard for the future.