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Hoardings

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Hoardings

  1. 1. ADVERTISEMENT Advertising is source of making people aware about the product or something is available in market. Different types of advertising medias are there in market. Every type of advertising media have different effects on people.
  2. 2. TYPES OF ADVERTISING MEDIA INDOOR ADVERTISING MEDIA OUTDOOR ADVERTISING MEDIA DIRECT ADVERTISING MEDIA DISPLAY ADVERTISING MEDIA
  3. 3. HOARDINGS Hoardings is one type of outdoor advertising media. It has visual effect on people. People can see the hoardings on highways, busy roads, etc. Hoardings give companies chance to make people understand about the different thing on the passing roads.
  4. 4. ADVANTAGES OF HOARDINGS New ideas can help advertiser to cover mass of people for long time. It can cover mass group of people. It is easily visible to people. It make people aware about product in short time.
  5. 5. BARRIERS OF HOARDINGS It is expensive as compare to other media. Sometimes people don’t have time to look at hoardings. Sometimes it can’t affect people. It can be highly affected by weather. Same type of or same hoardings can’t attract people long time.
  6. 6. COMMON MISTAKES Sometimes advertiser gives unnecessary things. The copy of other brand doesn’t affect people. The basic required informations are missing from the hoardings. Sometimes the location is such kind that the mass don’t have time to see it. Message is not clear of advertising.
  7. 7. OVERCOME OF BARRIERS OF HOARDINGS New ideas in hoardings is necessary. The attractiveness is the basic necessity. The complete information must be given to the public. In hoardings whole mass must be covered. (means not only some category of people oriented advertisement but to the whole crowd) Regular update of the hoarding is necessary.
  8. 8.  The location must be such that people can’t miss the hoarding. Message of advertising must be clear to the viewer.
  9. 9. INNOVATION A digital billboard is a billboard that is created from computer programs and software. Digital billboards can be designed to display running text, display several different displays from the same company, and even exist to provide several companies a certain slot of time during the day. Because of the versatility and increased potential revenue for these signs, they are likely to become the standard for the future.
  10. 10. THANK YOU

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