The document discusses location-based social networks and how brands can engage with consumers on platforms like Foursquare. It provides examples of how some brands have used features of Foursquare to increase engagement and foot traffic, such as by offering rewards and discounts to users. The document also outlines best practices for brands to utilize these platforms, such as claiming a venue listing, creating promotions, and contributing content to build community.

1. @drewb #CIPRsm PR & location based social networks August 2011 // Drew Benvie, Hotwire Group

6. Image courtesy of Foursquare

26. The opportunities for brands Ways to engage the consumer Ways to draw in passers-by Engage and cut through the noise

27. Content Funnel Blog

28. Coca Cola: Recycling King 10,000 recycling bins on Facebook Places http://www.businessinsider.com/huge-mcdonalds-loves-foursquare--wheres-facebook-2010-9

29. McDonalds: Foursquare vouchers 33% increase in footfall in one day http://www.businessinsider.com/huge-mcdonalds-loves-foursquare--wheres-facebook-2010-9

30. Dose Espresso: Rewards Free coffee for mayors on Foursquare http://digital-examples.blogspot.com/2009/11/marketing-on-foursquare.html

31. Badges: the game in Foursquare “ Starbucks recently announced a relationship with Foursquare, which enables us to engage with our customers in unique ways by breaking down barriers of digital and physical worlds. Foursquare is another way for Starbucks to take the pulse of the experience in physical stores in real time and hear feedback from our customers.” Courtesy of Mashable

34. Thank you Cartoons courtesy of Hugh Macleod [email_address] 0207 608 4660 www.hotwirepr.com @drewb