The document discusses geosocial networking applications like Foursquare and Gowalla. It explains that these apps allow users to check-in at locations and interact with friends. While Foursquare currently has more users, both platforms reward user engagement through badges, discounts and other incentives. The presentation outlines how businesses can leverage these apps through special promotions, custom branding and tracking customer locations.
Mobile phone usage has increased dramatically, with half the world's population owning phones and 25% accessing the internet exclusively through mobile. Geo-location platforms are growing that combine social networking, gaming and search to allow users to interact with people and businesses around them. Marketers can now identify and reward influential customers in real-time through geo-location to better target promotions and messaging.
This document discusses how geo-targeting and location-based social media are becoming increasingly important. It provides examples of several location-based social networking apps and games like Foursquare, Gowalla, and MyTown. These apps have millions of users and raised substantial funding. The document also discusses how companies can use geo-targeting for marketing, for example by offering rewards and discounts to customers who check-in at locations.
Foursquare is a location-based social network that allows users to check-in to locations using their mobile devices. It was created in 2009 by Dennis Crowley and Naveen Selvadurai. Users can earn points and badges for checking in and view tips left by other users about places. Businesses can use Foursquare to run promotional campaigns and events to attract more customers. For example, Diesel ran a campaign offering a free t-shirt to users who checked in within 3 blocks of their store. While Foursquare was initially more popular, Facebook launched its own location sharing feature called Places in 2010 which integrated with its larger user base.
myBIGearth Mobile Application Dev & MarketingStacey Stockman
Our Mobile Apps are Changing the World ...
Be the Change ... Get Yours
myBIGearth has partnered with the best the mobile application developers and marketers the world has to offer. Our mission is to change the world. Through your participation and purchases we actively donate ::
20% of ALL proceeds to support innovators focused on positive growth, change, overall social good and job creation.
20% of ALL proceeds to support homeless & orphan children.
myBIGearth thanks you for being a part of creating positive growth and change.
The document discusses innovative ways for nonprofits to engage supporters using mobile technologies like location-based services. It provides examples of how nonprofits have used check-ins on services like Foursquare to raise funds and awareness. The presentation outlines how location-based apps can help nonprofits build local communities and connect with supporters in their area through relevant content and promotions. It also offers steps for nonprofits to get started with location-based fundraising.
Google acquired Waze for $1.1 billion to strengthen its mapping capabilities. Waze provides real-time crowdsourced traffic data and maps through user reporting on roads. This will allow Google Maps to have more up-to-date traffic and road information compared to its current periodic map updates. The acquisition also helps Google expand into social mapping services and ward off competition from other tech companies. Advertisers will be willing to pay more for the richer local and contextual data provided by integrating Waze's platform into Google Maps.
Netmax Digital, a pacesetter in the web solutions realm complying global standards, is poised to make online business ways simpler and more strategic. We are a Professional Web Branding Company powered by market's best specialists and project managers that provide progressive web design solutions to clients spanning across the map.
Adopting a systematic approach, the focus is always on the brand image and the targeted key demographics of our customer. A wide assortment of services of web design and development, internet marketing and mobile applications development makes the transition of your venture into the online world as smooth as possible.
Web 2.0, Social Media & Digital MarketingHarshil Karia
This document discusses the concepts of Web 2.0 and social media. It covers what Web 2.0 is, how social media relates to Web 2.0, and the changing behaviors of consumers online. It also discusses the current state of social media usage in India, how brands can engage with consumers on social media, and how social media may evolve with mobile technologies. The document provides an overview of these topics to understand digital marketing strategies.
Mobile phone usage has increased dramatically, with half the world's population owning phones and 25% accessing the internet exclusively through mobile. Geo-location platforms are growing that combine social networking, gaming and search to allow users to interact with people and businesses around them. Marketers can now identify and reward influential customers in real-time through geo-location to better target promotions and messaging.
This document discusses how geo-targeting and location-based social media are becoming increasingly important. It provides examples of several location-based social networking apps and games like Foursquare, Gowalla, and MyTown. These apps have millions of users and raised substantial funding. The document also discusses how companies can use geo-targeting for marketing, for example by offering rewards and discounts to customers who check-in at locations.
Foursquare is a location-based social network that allows users to check-in to locations using their mobile devices. It was created in 2009 by Dennis Crowley and Naveen Selvadurai. Users can earn points and badges for checking in and view tips left by other users about places. Businesses can use Foursquare to run promotional campaigns and events to attract more customers. For example, Diesel ran a campaign offering a free t-shirt to users who checked in within 3 blocks of their store. While Foursquare was initially more popular, Facebook launched its own location sharing feature called Places in 2010 which integrated with its larger user base.
myBIGearth Mobile Application Dev & MarketingStacey Stockman
Our Mobile Apps are Changing the World ...
Be the Change ... Get Yours
myBIGearth has partnered with the best the mobile application developers and marketers the world has to offer. Our mission is to change the world. Through your participation and purchases we actively donate ::
20% of ALL proceeds to support innovators focused on positive growth, change, overall social good and job creation.
20% of ALL proceeds to support homeless & orphan children.
myBIGearth thanks you for being a part of creating positive growth and change.
The document discusses innovative ways for nonprofits to engage supporters using mobile technologies like location-based services. It provides examples of how nonprofits have used check-ins on services like Foursquare to raise funds and awareness. The presentation outlines how location-based apps can help nonprofits build local communities and connect with supporters in their area through relevant content and promotions. It also offers steps for nonprofits to get started with location-based fundraising.
Google acquired Waze for $1.1 billion to strengthen its mapping capabilities. Waze provides real-time crowdsourced traffic data and maps through user reporting on roads. This will allow Google Maps to have more up-to-date traffic and road information compared to its current periodic map updates. The acquisition also helps Google expand into social mapping services and ward off competition from other tech companies. Advertisers will be willing to pay more for the richer local and contextual data provided by integrating Waze's platform into Google Maps.
Netmax Digital, a pacesetter in the web solutions realm complying global standards, is poised to make online business ways simpler and more strategic. We are a Professional Web Branding Company powered by market's best specialists and project managers that provide progressive web design solutions to clients spanning across the map.
Adopting a systematic approach, the focus is always on the brand image and the targeted key demographics of our customer. A wide assortment of services of web design and development, internet marketing and mobile applications development makes the transition of your venture into the online world as smooth as possible.
Web 2.0, Social Media & Digital MarketingHarshil Karia
This document discusses the concepts of Web 2.0 and social media. It covers what Web 2.0 is, how social media relates to Web 2.0, and the changing behaviors of consumers online. It also discusses the current state of social media usage in India, how brands can engage with consumers on social media, and how social media may evolve with mobile technologies. The document provides an overview of these topics to understand digital marketing strategies.
This presentation introduces geo-social networking and highlights two popular location-based apps, Foursquare and Gowalla. It explains how these apps allow users to check-in at locations and interact with friends. Many brands are using these apps for interactive marketing campaigns through promotions, discounts and custom icons. The presenter discusses how user engagement and smartphone adoption is fueling the growth of geo-social apps and explores how businesses can leverage them.
Alyssa Crankshaw discusses location-based social apps and their growing popularity. She notes that Foursquare allows users to check-in at locations and earn points/badges, and that brands are starting to use apps like Foursquare to reward customer loyalty and learn more about foot traffic and consumer behavior. Several examples of brands partnering with location apps are provided, such as Bravo TV offering prizes through Foursquare and Incase partnering with Gowalla to promote their products.
Mobile phone usage has increased dramatically, with half the world's population owning phones and 25% accessing the internet exclusively through mobile. Location-based mobile platforms are growing in popularity as they allow users to interact with people and businesses around them through features like check-ins, reviews and maps. Marketers are recognizing the potential of these geo-location platforms to better understand customer behaviors and engage users with personalized, location-based promotions and experiences. Several companies are competing to be the leader in this space, including Foursquare, Gowalla and Facebook Places.
Mobile phone usage has increased dramatically, with half the world's population owning phones and 25% accessing the internet exclusively through mobile. Geo-location platforms are growing that combine social networking, gaming and search to allow users to interact with people and businesses around them. Marketers can now identify and reward influential customers in real-time through geo-location to better target promotions and messaging.
Mobnotes is a location-based social mobile application that notifies users of nearby places, events, and friends. It allows users to add preferred locations, share places with friends on social media, and see other users on a map. Mobnotes aims to reach 10% of Facebook's mobile user base within 24 months through deals with mobile operators and localization. It has over 90,000 users and was selected for TechCrunch50 in 2008.
This document discusses location-based social networks and focuses on Foursquare. It provides an overview of Foursquare, including its popularity and user base. It then describes how businesses can use Foursquare's Merchant and Brand Platforms to find new customers, create special offers to drive check-ins, and access customer data. Case studies show how businesses have successfully used Foursquare to increase sales and brand followers. While offering opportunities, the document notes privacy concerns about check-ins and competition from other location apps and services.
School of WOM: Designing and Delivering a Location Based Marketing ProgramSchneider, Mike
5/10 presentation at WOMMA's School of WOM at the beautiful Swissotel in Chicago. Presenters: SchneiderMike SVP Digital at Allen & Gerritsen and AaronStrout Head of Location at WCG. The two are co-authoring Location-based Marketing for Dummies
Chapter 9, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 9 of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
This document describes a navigation app called Falcon that is designed for places where traditional navigation apps are ineffective, such as music festivals, colleges, and outdoor areas with poor cell service or no roads. Falcon uses compass-based navigation and crowd-sourced mapping. It is available as both a consumer app and as an SDK for businesses to integrate into their own apps. The founders aim to make Falcon the leading navigation app for non-traditional settings and grow their SDK business. They are currently pursuing partnerships with large music festivals and see potential for acquisition by major tech companies.
The document discusses the power of location-based services and check-ins. It describes various location-based social networks like Foursquare, Gowalla, and Loopt and provides statistics on their user bases. Businesses are encouraged to claim their listings, set up rewards and promotions for customers who check-in, and find ways to engage and measure users. Examples are given of brands that have partnered with these services to increase customer loyalty and sales through geotargeted deals, badges and gamification.
Foursquare is a location-based social networking app that allows users to check-in to places, connect with friends, and discover new places and recommendations. It has over 10 million users worldwide who have checked into over 1 billion venues. The latest version includes new features like time-sensitive recommendations, list discovery, push notifications when nearby friends check in, and adding songs to check-ins. Businesses can offer special deals to nearby Foursquare users and gain insights from user check-in data.
Foursquare is a location-based social networking service that allows users to check-in at locations and earn points/badges. The document discusses Foursquare's features, partnerships, funding, and past promotional campaigns with brands like Zagat and Warner Bros. It then proposes a new promotional campaign called "The City is Your Playground" to increase members through a sweepstakes where users earn clues to check-in at 10 venues across cities to win the "Governor" badge. The campaign aims to boost awareness, referrals, and partnerships through competitive gaming.
Location-based social networks allow users to share geo-tagged content and reviews. While these platforms have access to valuable user data, their business models are struggling to become profitable. Opportunities exist to generate revenue by selling anonymized user data or implementing an advertising model that features merchants based on user location, time of day, and other factors. Concluding, these networks should focus on monetizing their unique access to customer behavior data in order to solidify their business prospects.
Following the popularity of Cool Tools Dec 2011, we've created another collection of Cool Tools.
From local mobile tools to data visualisation to location based social networks, it's all happening.
Twitter will begin tracking users' app usage on iOS devices to improve targeted advertising. Dunkin' Donuts' mobile app has reached 10 million downloads, allowing users to earn rewards points for free food and drinks. Digital marketers plan to increase their mobile marketing budgets in the coming year to better connect with customers and increase profits through programmatic media buying and targeted mobile ads.
thinkLA Trends Breakfast 2013 - David Shing PresentationthinkLA
The document discusses the opportunities and challenges of digital marketing. It notes that while this is a great time for brands to engage digitally, the landscape is constantly shifting and audiences are expanding. The purpose is to inspire bold and ambitious thinking to make the most of this opportunity. It provides quick facts on digital trends like the rise of mobile and social media use. It emphasizes that brands must entertain, inform and provide utility for audiences or risk losing their attention in this new economy.
A look at the top digital trends for 2013, including Personalization, Integration and Customization, along with the latest developments in Mobile, Social and Advertising.
This document discusses SoLoMo marketing strategies. SoLoMo combines social media, location-based services, and mobile technologies to interact with customers in real-time. A successful SoLoMo campaign focuses on customer needs, is innovative and engaging, and connects people, activities, places and times. The document provides a case study of Dismoiou and Coca-Cola creating a mobile app that geo-locates users to local stores and creates a social community. The campaign increased sales and positive online feedback. SoLoMo works best for brands with many locations and a young tech-savvy customer base.
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
This presentation introduces geo-social networking and highlights two popular location-based apps, Foursquare and Gowalla. It explains how these apps allow users to check-in at locations and interact with friends. Many brands are using these apps for interactive marketing campaigns through promotions, discounts and custom icons. The presenter discusses how user engagement and smartphone adoption is fueling the growth of geo-social apps and explores how businesses can leverage them.
Alyssa Crankshaw discusses location-based social apps and their growing popularity. She notes that Foursquare allows users to check-in at locations and earn points/badges, and that brands are starting to use apps like Foursquare to reward customer loyalty and learn more about foot traffic and consumer behavior. Several examples of brands partnering with location apps are provided, such as Bravo TV offering prizes through Foursquare and Incase partnering with Gowalla to promote their products.
Mobile phone usage has increased dramatically, with half the world's population owning phones and 25% accessing the internet exclusively through mobile. Location-based mobile platforms are growing in popularity as they allow users to interact with people and businesses around them through features like check-ins, reviews and maps. Marketers are recognizing the potential of these geo-location platforms to better understand customer behaviors and engage users with personalized, location-based promotions and experiences. Several companies are competing to be the leader in this space, including Foursquare, Gowalla and Facebook Places.
Mobile phone usage has increased dramatically, with half the world's population owning phones and 25% accessing the internet exclusively through mobile. Geo-location platforms are growing that combine social networking, gaming and search to allow users to interact with people and businesses around them. Marketers can now identify and reward influential customers in real-time through geo-location to better target promotions and messaging.
Mobnotes is a location-based social mobile application that notifies users of nearby places, events, and friends. It allows users to add preferred locations, share places with friends on social media, and see other users on a map. Mobnotes aims to reach 10% of Facebook's mobile user base within 24 months through deals with mobile operators and localization. It has over 90,000 users and was selected for TechCrunch50 in 2008.
This document discusses location-based social networks and focuses on Foursquare. It provides an overview of Foursquare, including its popularity and user base. It then describes how businesses can use Foursquare's Merchant and Brand Platforms to find new customers, create special offers to drive check-ins, and access customer data. Case studies show how businesses have successfully used Foursquare to increase sales and brand followers. While offering opportunities, the document notes privacy concerns about check-ins and competition from other location apps and services.
School of WOM: Designing and Delivering a Location Based Marketing ProgramSchneider, Mike
5/10 presentation at WOMMA's School of WOM at the beautiful Swissotel in Chicago. Presenters: SchneiderMike SVP Digital at Allen & Gerritsen and AaronStrout Head of Location at WCG. The two are co-authoring Location-based Marketing for Dummies
Chapter 9, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 9 of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
This document describes a navigation app called Falcon that is designed for places where traditional navigation apps are ineffective, such as music festivals, colleges, and outdoor areas with poor cell service or no roads. Falcon uses compass-based navigation and crowd-sourced mapping. It is available as both a consumer app and as an SDK for businesses to integrate into their own apps. The founders aim to make Falcon the leading navigation app for non-traditional settings and grow their SDK business. They are currently pursuing partnerships with large music festivals and see potential for acquisition by major tech companies.
The document discusses the power of location-based services and check-ins. It describes various location-based social networks like Foursquare, Gowalla, and Loopt and provides statistics on their user bases. Businesses are encouraged to claim their listings, set up rewards and promotions for customers who check-in, and find ways to engage and measure users. Examples are given of brands that have partnered with these services to increase customer loyalty and sales through geotargeted deals, badges and gamification.
Foursquare is a location-based social networking app that allows users to check-in to places, connect with friends, and discover new places and recommendations. It has over 10 million users worldwide who have checked into over 1 billion venues. The latest version includes new features like time-sensitive recommendations, list discovery, push notifications when nearby friends check in, and adding songs to check-ins. Businesses can offer special deals to nearby Foursquare users and gain insights from user check-in data.
Foursquare is a location-based social networking service that allows users to check-in at locations and earn points/badges. The document discusses Foursquare's features, partnerships, funding, and past promotional campaigns with brands like Zagat and Warner Bros. It then proposes a new promotional campaign called "The City is Your Playground" to increase members through a sweepstakes where users earn clues to check-in at 10 venues across cities to win the "Governor" badge. The campaign aims to boost awareness, referrals, and partnerships through competitive gaming.
Location-based social networks allow users to share geo-tagged content and reviews. While these platforms have access to valuable user data, their business models are struggling to become profitable. Opportunities exist to generate revenue by selling anonymized user data or implementing an advertising model that features merchants based on user location, time of day, and other factors. Concluding, these networks should focus on monetizing their unique access to customer behavior data in order to solidify their business prospects.
Following the popularity of Cool Tools Dec 2011, we've created another collection of Cool Tools.
From local mobile tools to data visualisation to location based social networks, it's all happening.
Twitter will begin tracking users' app usage on iOS devices to improve targeted advertising. Dunkin' Donuts' mobile app has reached 10 million downloads, allowing users to earn rewards points for free food and drinks. Digital marketers plan to increase their mobile marketing budgets in the coming year to better connect with customers and increase profits through programmatic media buying and targeted mobile ads.
thinkLA Trends Breakfast 2013 - David Shing PresentationthinkLA
The document discusses the opportunities and challenges of digital marketing. It notes that while this is a great time for brands to engage digitally, the landscape is constantly shifting and audiences are expanding. The purpose is to inspire bold and ambitious thinking to make the most of this opportunity. It provides quick facts on digital trends like the rise of mobile and social media use. It emphasizes that brands must entertain, inform and provide utility for audiences or risk losing their attention in this new economy.
A look at the top digital trends for 2013, including Personalization, Integration and Customization, along with the latest developments in Mobile, Social and Advertising.
This document discusses SoLoMo marketing strategies. SoLoMo combines social media, location-based services, and mobile technologies to interact with customers in real-time. A successful SoLoMo campaign focuses on customer needs, is innovative and engaging, and connects people, activities, places and times. The document provides a case study of Dismoiou and Coca-Cola creating a mobile app that geo-locates users to local stores and creates a social community. The campaign increased sales and positive online feedback. SoLoMo works best for brands with many locations and a young tech-savvy customer base.
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Procrastination is a common challenge that many individuals face when it comes to completing tasks and achieving goals. It can hinder productivity and lead to feelings of stress and frustration.
However, with the right strategies and mindset, it is possible to overcome procrastination and increase productivity.
In this article, we will explore the causes of procrastination, how to recognize the signs of procrastination in oneself, and effective strategies for overcoming procrastination and boosting productivity.
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.
Strategies to rekindle the fire inside you and stay motivated.pdf
The GeoSocial Shakedown
1. Presented by Cotton Rohrscheib, this presentation explains GeoSocial Networking and highlights two of the most popular location based applications on the market today; Gowalla and Foursquare, and how they are being used by many of today's leading consumer brands as an integral part of their interactive marketing campaigns.
8. GeoSocial uses established or crowdsourced coordinates for locations, buildings, and landmarks that users can check in at. In addition, users can also share location specific reviews and tipsfor future visitors or friends.
31. Users can create private to-do lists for a venue for themselves or they can create a public tip that is shared with everyone who checks in at that venue.
Partner / Co-Founder - Pleth, LLC (Design, Development, Managed Hosting)Offices in Batesville, Jonesboro, and ConwayPartner / Co-Founder - Plethware (Email / Groupware / Archival Solution)Founder - Powersite (Non-profit / Ministry Web Solutions)Founder - The Cotton Club Blog & Podcast Can Be Found at TheCottonClub.cc or on iTunesCommunity Co-Founder - Central Arkansas Refresh GroupCommunity Co-Founder - Conway Co-Working
GeoSocial allows users to interact relative to their location using wireless devices such as smartphones, ipads, etc.GeoSocial uses established or crowdsourced coordinates for locations, buildings, and landmarks that users can check in at. In addition, users can also share location specific reviews and tips for future visitors or friends.GeoSocial Networks like Gowalla & Foursquare have social networks within themselves but also interact with external networks like Twitter & Facebook.Next, we are going to look at Geosocial User Profile…
Gowalla recently updated their profiles so that users could customize their pages w/ backgrounds, etc. Currently Geosocial Networks are basic, exchange comments, post photos, etc. but I think they will mature fast as these services continue to grow in popularity.
In addition to user profiles, Geosocial Networks like Gowalla and Foursquare also have location pages. This particular business has had 224 check-ins by 92 different users. Also, if you will look closely, this café offers 10% off your purchase when you check in on Gowalla…
I have already mentioned Foursquare and Gowalla but there are several other players in this market that are worthy of mention. Brightkite and Loopt were early pioneers to the market, as was Google w/ their Latitude product that never has really taken off.Waze is considered a Geo-Social application but I view it differently (explain what waze does)
Foursquare is the most widely used GeoSocial Application at this time, but my prediction is that Gowalla will one day close in on them.Located in New YorkFounded by: Dennis Crowley and Naveen SelvaduraiUsers connect with friends and check in at locationsUsers awarded points, badgesLoyal visitors to an establishment might be crowned as mayorUsers can create private to-do lists for a venue for themselves or they can create a public tip that is shared with everyone who checks in at that venue.Presently have over 500k users. (march 2010)Has apps for iPhone, Android, webOS, Windows Phone 7 and BlackBerryRecently partnered with Zagat, New York Times, and Conde NastCurrently has three levels of superuser status, each with varying levels of control to edit locations.
Located in Austin, TexasFounded by: Josh WilliamsUsers connect with friends and check in at locationsAs a reward users will sometimes receive items for checking inFeatured spots have custom icons or stampsUsers can drop items at a location and become a founderTrips can be added by users by grouping locations togetherPresently has over 150k users. (march 2010)Has apps for iPhone, Android, webOS, Windows Phone 7 and BlackBerryRecently partnered with CNN, National Geographic, Tom’s Shoes, Eye-Fi, etc.Gowalla has an elevated user level called Street Team Elite that can modify location data and add additional content about a venue.In December 2009, Gowalla had raised $8.4m in venture capital…
Take a few minutes to share my viewpoints on Foursquare. When they first started we had to check-in like we were in DallasFoursquare is not locked down whatsoever (I can check in Little Rock from where I stand)
A little more information regarding market share lead held by Foursquare…
This is check-in data for a list of heavily populated cities in US and the number of check-ins each had inside the Foursquare & Gowalla networks.
Why have these applications risen in popularity so fast?
This is an example of a winning check-in on Gowalla where the user simply takes his phone to the Element Store to claim his Eco Water Bottle. I also recently won an eye-fi SD wireless card from Eye-Fi.
Foursquare and Gowalla both rollout a lot of campaigns for businesses across the country. In a lot of cases all the end user has to do to enter these contests is just check in at a participating location or maybe tweet something in their check-in.
One of the most popular aspects of the Foursquare product is frequent visitors to a particular location on Foursquare can become the “mayor” of that particular location. In a lot of cases a friendly war between an establishments two top customers will ensue for glory. It’s all about being the mayor…
Gowalla recently revamped the way they do their pins. Users receive a pin for each state they visit as well as for participating in various other activities.Businesses may also have their own “custom icon” created for use in Gowalla’s network.We recently had a custom event stamp created for Toad Suck Daze in Conway!
Take a few minutes to discuss the social aspects related to Foursquare and Gowalla.
Many of the top consumer brands on the market today are using geosocial applications to help promote their products and to increase traffic to their businesses. In the case of Starbucks, the mayor of a particular starbucks will instantly receive a notification upon check-in letting them know that they get a discount on their drinks.
This is how the deal was setup w/ Starbucks & Foursquare:The Loyalty / Rewards deal offers customers a $1 discount on a Frappucino. The special greets mayors with this message: “As mayor of this store, enjoy $1 off a NEW however-you-want-it Frappuccino blended beverage. Any size, any flavor. Offer valid until 6/28.”
Share a few thoughts as to where I think the industry is headed w/ Geosocial and also mention that Facebook announced they were getting into the GeoSocial markets as well.
This is the part of the presentation where we open up the room for questions.
Be sure to hit the next slide to promote the podcast being on iTunes.