Justin Bieber is a Canadian singer and songwriter who was discovered on YouTube in 2008 by his manager Scooter Braun. His debut EP My World was released in 2009 and included his first hit single "Baby". His second studio album Under the Mistletowe was his first Christmas album. Bieber's third album Believe represented a more mature sound and image, with spiky hair and a black and white album cover depicting his transition from teen pop to mainstream pop.