The music video tells the narrative story of a poor father who works hard to support his son. It shows the father dressing up to pretend they are wealthy when leaving home, but he actually works low-paying jobs like garbage handling. Through his work, he finds toys in the trash to gift his son, showing his efforts to make his son happy despite their poverty. The video represents the struggles of impoverished families and promotes a message of a father's love for his son.

2. INTRODUCTION!
-Album Name: The Script.
-Artists/Writers: Danny O’donoghue, Mark
Sheehan and Glen Power
-Genre: Irish Pop rock
-Release Date: 29 August 2014.
- Directors: James Barry, Andrew Frampton, Mark
Sheehan and Danny O’donoghue
- Record Label: Sony Label Group.
- Length: 4:03

3.  Music Video type: Narrative Based and Performance based both
 Narrative: The key media concepts seen in this Music video shows a
story of a Man who is poor who lives and works for his son and he
dresses up like an officer/banker and leaves his home showing his son
that they are not that poor. On the way, he changes clothes and wears
clothes of a garbage handling guy and works as a Garbage Handling
guy. While doing his work ,he finds toys from the Trash for his son to gift
him as he could not afford such things. His son himself is shown as a
lonely and a sad kid who remains alone and does not like playing with
friends but rather waits for his father to return.
 Message: The message which is being shown is that how a father works
for his son and does efforts to make him happy and the efforts he does
for making his son live a good life. It shows how poor he is and how he
pretends to be when he leaves his home in order to not make his son
feel bad about it.
 Representation: This music video represents the deprive classes and
shows how much effort they make for a living and what pain they go
through.
 Target Audience: Any kind of audience can be targeted for example
male female both and any age group can be attracted to see such
scenes as many people will be attracted to this video as it shows feelings
of a guy who is helpless.

4.  This is also a Performance Based video as the
band performance is shown throughout the video
as well as the Narrative is shown too. The band
performance is shown in the video below:

5.  The following screenshot shows how the guy
dresses up in a officer/banker look.
 The screenshot below shows how he
changes clothes according to his actual job

6.  The video also shows how the kid felt
lonely and remained alone rather than
playing with his age fellows.
 The guy’s real job has been shown in the
screenshot below which clearly shows that
he was a garbage handler.

7.  The music video also indicated how poor he was
and what he did for making his son live a good
life. He found toys from the trash and a smile has
been shown on his face which shows how happy
he is, so that his son will get happy by the gift.
 The screesnhot below shows the love of him for
his son and how happy his son gets after getting
the toy.

8.  The lyrics are directly linked with the scenes shown
in the music video: “When you've been fighting for it
all your life
You've been struggling to make things right.
That's how a superhero learns to fly”. There is a
relationship between the lyrics and the visuals
according to Andrew Goodwin’s theory as
throughout the words related to being “strong” has
been used.
 People shown in this music video are mostly dark/
black people as shown in the scenes below:

9.  Daylight as well as the night scenes are
shown.
 The night scene has been shown in a red
smoky effect and red lights in the background
while the band is performing.

10.  Technical Codes: Camera work/shots..
 As the Band performance is being shown as well and the
close up of the guitar and drums has also been shown in
the video. As guitar is the main instrument used for this
Genre.
 The performer has also been taken in a close up angle
while he is shown as singing and the background is out of
focus as rule of third has been used to give him a heroistic
view.

11. The Flying Pigeons give a really beautiful look to the video as the scene is
being changed as they look beautiful flying in the sky. It is mostly seen in
music videos as well as in the movies as well.
Jump cat has been used in the screenshots below which is an editing
technique in which the sequential shots of the same object are taken from
camera positions.
After this scene, the
new scene starts
immidiately.