Music Video Production

1. Music Video Techniques
Rochelle Cranstoun

2. Popular Music Genres
TYPE: Reggae
Chronixx - Smile Jamaica
No Women No Cry
In reggae you tend to see the colours red,
gold and green because of Bob Marley is
what people associate with reggae
because he was a big reggae star before
he passed away.
You also see where the artist is from for
example Jamaica, St. Kitts, Barbados.
This shows and helps us understand the
song and it tells the story better.
Sun, sea and sand.
You also see people enjoying themselves and
you will see lots of colours
The music matches the pace as the action.
Lower to middle class audience.
Calm and casual music

3. Popular Music Genres
TYPE: Live
Adele – Someone Like You
Jhene Aiko – The Worst
In live concerts you will see the it is
focused on the performance of the
artist.
You will see a band and artist on stage.
You will also see shots of the audience.
Close ups and long wide shot so that
everything is in one shot.
You are able to see the artist in full action
you are able to see the full emotions.
You will see a designed stage with
colourful lights and smoke.
The audience depends on the artist
and what type of concert it is.

4. Popular Music Genres
TYPE: Animation
A – Ha – Take On Me
Kid Ink - Hotel
Animation music videos are art and very creative.
Display of cartoon like moving images.
Can be very colourful, not all the time though.
Some animation can be black and white.
To create a animation you need to use
controls from your computer to create
animation.
Animation consists of characters and effects and
digital manipulation

5. Popular Music Genres
TYPE: Narrative
Jcole – She Knows
Sam Smith – I'm Not The Only One
A narrative music video is telling you a
story through the music video.
Everything in the video will run
straight through sometimes you will
see flash backs of the story.
Narrative can make you feel sympathy
and may lead you to like or dislike a
certain character.
Love story, break up, family reunion.
A linear or non linear plot.
Beginning, middle and end.
The words go with the actions
[sometimes].

6. Popular Music Genres
TYPE: Surrealist
Karmacoma – Massive Attack
Kendrick Lamar - Alright
Unable to connect with the characters.
No narrative.
Nothing is out of bound.
Dreams and desires.
Unreal.
Contains confusion where you almost feel
like there is no direction in the video.
Painting, lots of different colours therefore
took on a surrealist vibe.

7. Popular Music Genres
TYPE: Parody
Miley Cyrus
Silento - Watch me Nae Nae
Takes the mick out of existing music
videos.
Tend to be funny because they are trying to
copy.
Fun, they add their own twist to it almost
like their opinion of the video but in story
telling.