The document provides an analysis of several music videos including:
- Mumford and Sons' "Little Lion Man" which uses close-ups and over-the-shoulder shots to connect the visuals and music and make the audience feel like they are on stage.
- Jamie T's "If You Got the Money" uses a narrative in slow motion to emphasize characters' embarrassment while also showing Jamie T's live performance.
- McFly's "Love is on the Radio" shows the band humorously trying different talents of other people to connect with audiences and show their fun personality.
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2. Mumford and Sons – Little Lion
Man
The second shot is a
close up of a guitar just
as the acoustic music
starts playing. This ties
together the visuals and
the sounds of the music
video
• The first shot is an
establishing shot of where
the performance will take
place. This sets the tone of
the video as we can tell it
will be quite rustic because
of the wooden stage and
lights hanging from the
ceiling.
3. There are a few shots
that follow which are
close ups of the artists
in the music video.
This is a way of
introducing them
before they start
singing.
• This shot of the
entire band is well lit
and shows all of their
instruments wells
and sets the tone for
the video.
4. The close ups
throughout the video
highlights the artists
singing the words
and brings the artist
closer to the
audience.
• The over the shoulder shots
of the musicians makes the
video more personal as it
makes the audience feel like
they are on the stage with
the band. It also puts us in
their shoes and makes the
audience see what they see
when on stage.
5. The bands outfits fit with
the style of music. It is
modern country music.
Their outfits are not the
latest fashion but are
their own style that goes
well with their music
type.
• When it comes to the
lighting, there is a lot of it
but in a very dark room
so it emphasises the use
of very rural lights
hanging for all over the
room
6. The close up of all
the musical
instruments really
emphasises the use
of their own music
and that they make
all their own music.
• The shots that show their
venue being very big and old
show they are into traditional
settings. Also, being on
stage shoes that they sing
live when they do gigs, this
is giving the audience a
chance to see them live if
they cant in real life so it has
a personal attachment to the
audience.
7. Jamie T – If you got the
money
This music video is a narrative along side
a performance. The part of the video that
is the narrative is done in slow motion and
the performance is done in normal speed.
• The performance by
Jamie T, the first shot
of it is an extreme close
up of his face to show
you that it is actually
him singing and doing
the show.
8. The narrative is about
girlfriends being
embarrassed when
their boyfriends take
them out. The first
couple, this man is
embarrassing his girl
friend by being drunk
and dancing. The
footage is in slow
motion. This really
emphasises the
embarrassed faces of
the girls and the acts
that the men are doing
to embarrass their
9. Another couple are outside the
chip shop and the man is very
drunk and dancing and
eventually falls over. The link
between the song and the story
is about women being
embarrassed by their partners
and other men coming and
saving them from him. The use
of slow motion means we can
clearly see their emotion about
the situations. The video is
successful because the people
in the video are drunk. Jamie
T’s audience are around 18-30
and this is the age when they
are all going out drinking.
Therefore this video is very
relatable to the audience so
there is a humorous reliability
about it
10. There are a series of shots that are of the
males in the relationships. These shots
show them all dancing and enjoying
themselves. It shows how they are so
oblivious to their partners. Again the slow
motion emphasises everything.
11. The link between the
narrative and the
performance is that
Jamie is actually
performing in the club
where all the people are
dancing and the couples
are being embarrassed
or embarrassing. This
live performance shows
how Jamie does sing
live when he is on stage
and doesn't do anything
in a fake way. Also it
gives the audience a live
experience if they have
never seen him live.
12. McFly – Love is on the radio
The first thing we
see is one of the
band members
coming with a
clapper board
towards the screen.
This is to show how
now this is put
together and they
have been practicing
this for this video.
Also we notice it is
on green screen.
13. The video
consists of lost of
different shots of
the band and
other various
people performing
at what they do
best and the band
has a go at doing
each of these
activities.
14. The band are
performing their
song throughout and
have other people
with interesting
talents come in. This
has a comical value
to it because the
band are
inexperienced in
doing these things
and are funny to
watch when they are
trying it.
15. The video is one
that connects to the
audience by
showing them the
fun side of the band.
They get to see
what they are like
with each other and
not just when they
are on stage or in a
narrative music
video.
