1. Music Video Analysis
The music videos uses of a group rebellious male teens are its central characters. There are
numerous close-up shots of the artist as he performs throughout the video there is a clear
relationship between the music and the visuals
e.g. “...I’ll be stuck at Hampton Wick”, “Hold three fingers down, hold the other two up...”
There is also a clear link between the beat of the song and the editing.
Jamie T is clearly seen as the leader of the group
In terms of the type of video
 Performance & Narrative :
 There is no live audience. The video is split between Jamie
apparently performing, and then engaged in his other antics.
 Jamie is lip synching and rapping in time to the soundtrack,
although we see no evidence of any other musical
instruments or input.
 The video is split between Jamie apparently performing, and then engaged in his
other behaviour. The song itself contains a number of scenes that illustrate in part
through the visuals e.g. being taunted at the station.

2. → Artistic:
 Clown:
• Appears in a haze of smoke at the start and end
• At first glance to have no connection at all with the largely 'urban realist' nature of the lyrics
and song, and which can be read in a number of ways. Is Jamie himself the clown, slightly
mocking comic character rather than the stereotypical male teen of today’s society?
• May be to generate some colour and visual interest in a video which is otherwise rather grey
and dull in its depiction of suburban life. Jamie may be representing the reality of his day to
day life.
 Lyrical content - going out fighting etc: 'vandalism' depicted in the video could lead to Jamie's
image being misinterpreted.
 The way in which the video has been made appears to be ‘home-made’ due to the deliberate
use of the handheld camera. Much like the editing this successfully creates the effect of a DIY
music video.
 The cheap looking effects of the everyday, non-glamorous locations add an authentic overview,
which gives the sense that Jamie is singing about the things that have happened in his life.

3.  We also see how Jamie is marketed via his image :
• He is not represented like typical music videos are where the artist is lit perfectly and
expertly shot, Jamie's image is much more 'real' and down to earth, emphasising the
character created: one of the boys out with his mates having a good time.
• He at times deliberately makes himself look bad, because this is part of the
REPRESENTATION that he is trying to create e.g. vandalism: smashing of glass.