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FOUR FIVE SECONDS - RIHANNA.
Track name: Four five seconds.
Album Name: Anti
Artist Name: Rihanna
Genre: Soul Pop/Folk Pop
Release date: January 24, 2015
Writer and Produced by: West, McCartney, Mike dean , Dave
long streth and Noah Goldstein with an additional writing from
Kirby Lauryen, Ty dola sign, Dallas Austin and Elon Rutberg.
Record Label: Roc Nation
Type of Video: Performance Based
Length: 3:08
Director: Inez and Vinoodh
 CONCEPT:
 This is a performance based Music Video as
Rihanna and Kanye west are seen lipsync-ing
and performing with the lyrics throughout the
video.
 Rihanna has been shown as a sad girl, who is at
the same time crying.
 The whole video is Black and White and there is
no such narrative and storyline in the video.
 Both of them are wearing Denim shirts and
jeans.
 They are in a direct eye contact with the camera.
 Their expressions are very emotional and serious
as no humor has been seen in the music video.
 There is a white back ground throughout the
music video.
 Rihanna is lipsyncing and performing with the
beat of the song.
 She looks fed up from people taking her for
granted as the lyrics and her expressions are
totally related : “I think I've had enough, I might
get a little drunk.
I say what's on my mind, I might do a little time
Cause all of my kindness, is taken for
weakness”
 Her expressions of being fed up has been
shown when she rolls her eyes up.
 Paul McCartney has shown playing a guitar
throughout the video. He is facing his back in
the beginning of the shot and slowly faces
towards the camera.
 As the male singing part of the song comes,
the video shows Kanye West in a full zoomed
shot
 He is directly looking in the camera.
 He is lip syncing with actions with hands
which shows how aggressive and serious he
is which will make audience to get engaged
with this look by him.
 He is performing with the beat as shown
below:
 White background has been shown
throughout the video and its black and white
video.
 Full shots have also been taken.
 This look given by her with the eyes and her
expressions here personifies her in a
sexually attractive way according to Laura
Mulvey’s theory.
 Many jump cuts have been shown in the
music videos.
And the scene suddenly changes and jumps to
another scene.
 She has been shown as crying which indicates
how sad she is which creates a sense of
sadness in her.
 Extreme closeups of her face has been shown
as well.
 She is in a very light/plain glossy eye make
up which gives her a really plain look
according to her outfit and character shown
in the music video.
 Both of them Rihanna and Kanye West are
wearing Denim shirts.
 Both of them are wearing Timberland boots.

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F our five seconds rihannaaa

  • 1. FOUR FIVE SECONDS - RIHANNA. Track name: Four five seconds. Album Name: Anti Artist Name: Rihanna Genre: Soul Pop/Folk Pop Release date: January 24, 2015 Writer and Produced by: West, McCartney, Mike dean , Dave long streth and Noah Goldstein with an additional writing from Kirby Lauryen, Ty dola sign, Dallas Austin and Elon Rutberg. Record Label: Roc Nation Type of Video: Performance Based Length: 3:08 Director: Inez and Vinoodh
  • 2.  CONCEPT:  This is a performance based Music Video as Rihanna and Kanye west are seen lipsync-ing and performing with the lyrics throughout the video.  Rihanna has been shown as a sad girl, who is at the same time crying.  The whole video is Black and White and there is no such narrative and storyline in the video.  Both of them are wearing Denim shirts and jeans.  They are in a direct eye contact with the camera.  Their expressions are very emotional and serious as no humor has been seen in the music video.  There is a white back ground throughout the music video.
  • 3.  Rihanna is lipsyncing and performing with the beat of the song.  She looks fed up from people taking her for granted as the lyrics and her expressions are totally related : “I think I've had enough, I might get a little drunk. I say what's on my mind, I might do a little time Cause all of my kindness, is taken for weakness”
  • 4.  Her expressions of being fed up has been shown when she rolls her eyes up.  Paul McCartney has shown playing a guitar throughout the video. He is facing his back in the beginning of the shot and slowly faces towards the camera.
  • 5.  As the male singing part of the song comes, the video shows Kanye West in a full zoomed shot  He is directly looking in the camera.
  • 6.  He is lip syncing with actions with hands which shows how aggressive and serious he is which will make audience to get engaged with this look by him.  He is performing with the beat as shown below:
  • 7.  White background has been shown throughout the video and its black and white video.  Full shots have also been taken.
  • 8.  This look given by her with the eyes and her expressions here personifies her in a sexually attractive way according to Laura Mulvey’s theory.
  • 9.  Many jump cuts have been shown in the music videos. And the scene suddenly changes and jumps to another scene.
  • 10.  She has been shown as crying which indicates how sad she is which creates a sense of sadness in her.  Extreme closeups of her face has been shown as well.
  • 11.  She is in a very light/plain glossy eye make up which gives her a really plain look according to her outfit and character shown in the music video.
  • 12.  Both of them Rihanna and Kanye West are wearing Denim shirts.  Both of them are wearing Timberland boots.