This magazine focuses on alternative music and targets older teenage boys. It features mostly male artists and includes Rihanna to sexualize the magazine and appeal to its male audience. The contents pages include a mix of pictures and text to make them more visually interesting. An article about Paloma Faith's house contradicts the magazine's main target audience by featuring a female artist and domestic setting. The magazine helps promote lesser-known artists and upcoming music releases.

3. This magazine has very bold boyish colours and
mainly includes male artists on the front page
therefore generating a male Target Audience.
The only woman present on this cover is
Rihanna. When applying Gauntlett’s theory of
empowering female we can see that she is
present to contribute to the edgy theme of the
magazine, when also applying Mulvey’s Male
Gaze which objectifies her which implies that
she is there to sexualise the magazine and
entice males. The coverline ‘Perfect Playlist for
every occasion’ shows this magazine
understands the wants of the audience and can
show relation between them through different
types of music which provides a mass target
audience lots of recommendations and also
recognition of a variety of Indie artists.

4. The contents page is divided, one half includes a lot of
pictures which reflects what is going to be featured
throughout the magazine in a visual way rather than through
text and a standard contents page which is more
informative, this provides the reader with a less boring page
to look at and gives an insight on what the magazine will be
like throughout which is a god way to structure the contents.
The title of the page is quite small and plain in the corner
which is effective as there is a lot more going on throughout
these pages, there is also a ‘SUBSCRIBE’ box which is bold
compared to the rest of the page which attracts the reader’s
eye and allows information about the subscription to be
read, this is an effective marketing technique.

5. This two page spread shows
the house of Paloma Faith
which contradicts the front
page target audience, not only
does the woman feminise the
magazine, the domesticity of
her house being featured in
the magazine tries to
encourage females to read
this. The layout of
this article is very good and
allows sufficient space for
both text an pictures. The text
is very small in order to get as
much writing in as possible
and allows the
picture to be bigger. The text is
in numbered boxes as a
border around the image
allowing each point to be
clearly shown and makes
space for the picture.

6. With other genres such as
Pop targeting their market for
teenaged girls this magazine
is more alternative and is
aimed at the opposite side of
the spectrum; older
teenaged boys. This
magazine has a lot of
coverlines that take up the
majority of the page, the
main image is half covered
from the coverlines allowing
the head to be the main
attraction and looking into
the camera lense which
makes it eyecatching.
Although the masthead is
being covered by Oli Sykes’
head, the magazine has
enough popularity for the
people who look at it to
know what magazine it is.

7. This contents page is only actually small, it takes up a third of the page and includes the name of the
article and little or no information on it. This therefore leaves plenty of room for other
information, in this case there is a competition which allows the magazine to gain recognition and
allows readers the opportunity to win something whilst the magazine makes money. There is also a
subscription information box in the bottom right hand corner, which is the exact same as the other
magazine, and is also eyecatching. At the bottom left of the page there is an editorial comment
which is friendly towards the reader and offers an insight into the world of the editor.

8. This two page spread is looking into the following year and why its going to be really
good. It will include information such as concert dates or music releases which makes the
year ‘rock’ through a music way. The coverline talks in a conversational way allowing a
casual read instead of heavy reading which is what a magazine is supposed to be.

9. NME is a very popular
magazine that only
focuses on alternative
music which allows more
bands to be spotted by the public
even when they are not very famous.
Magazines like these will include
upcoming artists which helps them
gain popularity and be backed by a
high end music magazine. Top 40
music is dominated by POP music and
these alternative music magazines
allow less known artists to spread
through shops. The main picture in
this covers the whole page and
includes coverlines that are relevant
to the picture and correspond to the
colour scheme of the picture and the
colour of the masthead. The dateline
is on this page and includes
information including
date, price, website and the barcode.

10. The contents page is much more creative than the majority
of mainstream magazine’s adding an individuality to the
structure. This contents page has taken up the majority of
the page, unlike the other magazines and also has a main
picture that covers three quarters of the page. The colours
are very girly and includes females in the picture which could
expand the target audience to girls as well as boys. At the
bottom of the page there is a point-of-sale where you can get
money off the magazine if the reader has a ‘Virgin Addict
Loyalty Card’, this also shows album covers of various bands
letting the audience know what they can get money off.
Throughout this magazine there is a page dedicated to
Gorillaz’s new album ‘Demon Days’ which is an effective
marketing technique.

11. This two page spread is
dedicated to the then
upcoming band Arctic
Monkeys, there is a picture
of them on the left allowing
readers to know what the
band look like which makes
people recognise them in the future. The pink
text goes across the picture and overlaps the
text in an original font and attracts a female fan
base. The heading at the side ‘Meet the arctic
monkeys army’ shows that the band have a
growing fan base, the quote ‘they’re the best
band since the Libertines’ expresses their
talent and entices readers into looking them up
on YouTube which generates popularity.
The structure of the
page is very effective
and I really like it