Mobitto is a mobile application that allows merchants to create targeted deals and promotions for customers. It uses real-time data and customer segmentation to help merchants with customer discovery, retention, and targeting. The application channels these deals to users, primarily generation Y smartphone users. Mobitto generates revenue through usage fees from merchants for subscription-based access to create and target deals and promotions.

2. What is Mobitto?

3. Merchants efficiency

4. Customer Discovery

5. Customer Retention

6. Targeting What you need!

7. Real-Time When you want!

8. Privacy How you prefer!

10. Cinemas

12. Generation YSource: http://www.josesimoes.com/activities

14. Targeted Events

16. Price

17. Cost & Risk Reduction

18. Accessibility

20. Validity Brand Store How many? How far? Promotion Discount Offer Take me to the deal

22. What is our focus?

23. Key Activity Our Platform

25. Simple

26. Context

27. Subscription

28. Beginner

29. Intermediate

31. 10.000 €

32. Cost Structure Official Launch Beta Launch Payments

33. 94.000 €

34. Costs vs. Revenues Costs Revenues Number of Months

37. Find the right people

38. Gather with the team

39. My thesis

41. First interface to setup deals

42. Architectural Challenges