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Startup Sorocaba: Business Model Canvas (poster)

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The Business Model Canvas On: 
What are the most important costs inherent in our business model? 
Which Key Resources are most expensive? 
Which Key Activities are most expensive? 
Customer Relationships Customer Segments 
Channels 
Through which Channels do our Customer Segments 
want to be reached? 
How are we reaching them now? 
How are our Channels integrated? 
Which ones work best? 
Which ones are most cost-efficient? 
How are we integrating them with customer routines? 
channel phases: 
1. Awareness 
How do we raise awareness about our company’s products and services? 
2. Evaluation 
How do we help customers evaluate our organization’s Value Proposition? 
3. Purchase 
How do we allow customers to purchase specific products and services? 
4. Delivery 
How do we deliver a Value Proposition to customers? 
5. After sales 
How do we provide post-purchase customer support? 
Revenue Streams 
For what value are our customers really willing to pay? 
For what do they currently pay? 
How are they currently paying? 
How would they prefer to pay? 
How much does each Revenue Stream contribute to overall revenues? 
Mass Market 
Niche Market 
Segmented 
Diversified 
Multi-sided Platform 
examples 
Personal assistance 
Dedicated Personal Assistance 
Self-Service 
Automated Services 
Communities 
Co-creation 
For whom are we creating value? 
Who are our most important customers? 
What type of relationship does each of our Customer 
Segments expect us to establish and maintain with them? 
Which ones have we established? 
How are they integrated with the rest of our business model? 
How costly are they? 
Key Partners Key Activities Value Propositions 
Key Resources 
Cost Structure 
What value do we deliver to the customer? 
Which one of our customer’s problems are we helping to solve? 
What bundles of products and services are we offering to each Customer Segment? 
Which customer needs are we satisfying? 
What Key Activities do our Value Propositions require? 
Our Distribution Channels? 
Customer Relationships? 
Revenue streams? 
Who are our Key Partners? 
Who are our key suppliers? 
Which Key Resources are we acquiring from partners? 
Which Key Activities do partners perform? 
What Key Resources do our Value Propositions require? 
Our Distribution Channels? Customer Relationships? 
Revenue Streams? 
characteristics 
Newness 
Performance 
Customization 
“Getting the Job Done” 
Design 
Brand/Status 
Price 
Cost Reduction 
Risk Reduction 
Accessibility 
Convenience/Usability 
categories 
Production 
Problem Solving 
Platform/Network 
types of resources 
Physical 
Intellectual (brand patents, copyrights, data) 
Human 
Financial 
motivations for partnerships: 
Optimization and economy 
Reduction of risk and uncertainty 
Acquisition of particular resources and activities 
is your business more: 
Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing) 
Value Driven ( focused on value creation, premium value proposition) 
sample characteristics: 
Fixed Costs (salaries, rents, utilities) 
Variable costs 
Economies of scale 
Economies of scope 
www.businessmodelgeneration.com 
Iteration: 
Designed for: Designed by: 
Day Month Year 
No. 
types: 
Asset sale 
Usage fee 
Subscription Fees 
Lending/Renting/Leasing 
Licensing 
Brokerage fees 
Advertising 
fixed pricing 
List Price 
Product feature dependent 
Customer segment dependent 
Volume dependent 
dynamic pricing 
Negotiation( bargaining) 
Yield Management 
Real-time-Market 
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. 
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ 
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

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Startup Sorocaba: Business Model Canvas (poster)

  • 1. The Business Model Canvas On: What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? Customer Relationships Customer Segments Channels Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? channel phases: 1. Awareness How do we raise awareness about our company’s products and services? 2. Evaluation How do we help customers evaluate our organization’s Value Proposition? 3. Purchase How do we allow customers to purchase specific products and services? 4. Delivery How do we deliver a Value Proposition to customers? 5. After sales How do we provide post-purchase customer support? Revenue Streams For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? Mass Market Niche Market Segmented Diversified Multi-sided Platform examples Personal assistance Dedicated Personal Assistance Self-Service Automated Services Communities Co-creation For whom are we creating value? Who are our most important customers? What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? Key Partners Key Activities Value Propositions Key Resources Cost Structure What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams? characteristics Newness Performance Customization “Getting the Job Done” Design Brand/Status Price Cost Reduction Risk Reduction Accessibility Convenience/Usability categories Production Problem Solving Platform/Network types of resources Physical Intellectual (brand patents, copyrights, data) Human Financial motivations for partnerships: Optimization and economy Reduction of risk and uncertainty Acquisition of particular resources and activities is your business more: Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing) Value Driven ( focused on value creation, premium value proposition) sample characteristics: Fixed Costs (salaries, rents, utilities) Variable costs Economies of scale Economies of scope www.businessmodelgeneration.com Iteration: Designed for: Designed by: Day Month Year No. types: Asset sale Usage fee Subscription Fees Lending/Renting/Leasing Licensing Brokerage fees Advertising fixed pricing List Price Product feature dependent Customer segment dependent Volume dependent dynamic pricing Negotiation( bargaining) Yield Management Real-time-Market This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.