Mobile media buying

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Mobile media buying

  1. 1. A B R I E F I N T R O D U C T I O N T O P R E D I C T I V E M A R K E T I N GMobile Media Buying
  2. 2. Warply ad network
  3. 3. Rich Content Pushor Silent Notificationcampaignto premium appinventory10-60% CTRBanner 0.5+1%Interstitials 1-3%Video ads up to 5%Facebook ads 4%New Type of AdvertismentVs.
  4. 4. Campaign FlowScenario #1 Scenario #2
  5. 5. TargettingGEOLOCATIONSpecify cities or areaswith geolocationand send the push.GEOFENCINGPOIs (Points of Interest)with geofencing- the user receivesa campaign whenclose to the POI.WA L K I N G PE A S A N TWA L K I N G PE A S A N TUSERS’INTERACTIONBased on howusers interactwithin the app.APPLICATIONS’AUDIENCEBased on thedistinctive audienceof premium apps.
  6. 6. Media Buying CircleMediabuyingWarplyad servingfeesMediabuying
  7. 7. ProcessCOUPON /GAME /ETC ...MARKETINGOBJECTIVEITERATEBASED ONRESULTSEXAMINEFEEDBACK &ANALYTICSDESIGN& HTMLALLOCATEBUDGETAPPS /POIs /TAGSDecide typeof campaignDecidetargetCalculateCPMRuncampaign
  8. 8. Send people in the storeAcquire new usersIncrease awareness for new car launchA U T O M O T I V EMarketing ObjectiveMobile Medium
  9. 9. Increase spendingAcquire new usersPerform upselling campaignsF I N A N C I A L S E R V I C E SMarketing ObjectiveMobile Medium
  10. 10. Increase foot trafficIn-store purchaseBehavior influenceTraffic to mobile store and mobile check outR E T A I L A N D S H O P P I N G M A L L SMarketing ObjectiveMobile Medium
  11. 11. Recurring BookingsExperience social sharingPerform upselling campaignsLast minute inventory fillingT R A V E L A N D T R A N S P O R T A T I O NMarketing ObjectiveMobile Medium

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