SlideShare a Scribd company logo
1 of 16
“Approaching customers on mobile.
Bonus: sneak peek of Warply Engage Platform 2.0”
5th
Infocom MobileWorld, 26th
Oct 2015
“Customers are mobile”
Sotiris Alexopoulos
Head of Operations
Mobile strategy pillars each brand should invest in
Brand
awareness
Loyalty &
engagement
Monetizatio
n tactics
Be present on purchase
decision time
Communicate real time
Prefer rich experience
and meaningful
interactions
Incentivize use of mobile
on purchase flow
Become a habit when
completing transactions
Facilitate mPayments
Build your brand presence on
mobile
Explore mobile advertising
(intersitial and video formats)
Educate tour customers to
participate in your loyalty program
Formulating your strategy: mobile thought process
1 - Understand your consumer
Why are your customers using mobile?
Does this vary from device/location etc?
What consumers expect from you on mobile?
2 – Differentiate your approach
How are competitors using mobile?
Does mobile facilitate provision of new services?
3 – Create mobile strategy
Online advertising most effective for building
awareness
Mobile drives consideration and recommendation
4 – Deliver an optimized mobile experience
60% will not recommend a poor design on mobile site
40% turned to competition after ba mobile experience
Source:
A well executed mobile strategy boosts brand metrics
+29%
in Brand Favorability
+40%
in Purchase
Consideration
+47%
in Participation
Mobile is more effective than digital and TV
General recall
Brand recall
Message recall
Ad favorability
Purchase interest
Mobile
All
digital TV
84
79
38
54
42
32
17
11
9
9
38
17
12
10
9
Source:
Focus on time, context and engagement
Contextual Targeting
target users based on their
location, past behavior,
purchase habits and
personality.
Real-Time Messaging
Push messaging gives the ability
to communicate with your
customers just right at the
point of sales or even before
they even realize that they
need to perform a purchase
Engagement
Deliver rich and engaging
communication, ask your
customers to play games,
participate in competitions
and perform loyalty actions
Technologies to explore
User and
campaign
data
Location
GPS
IP
Bluetooth beacons
Wi-Fi beacons
User preferences
User history data
(interactions to
purchases)
Campaign analytics data
Rich media campaigns
Video
Sweepstakes
Coupons
Scratch
Feedback
Gamification
Modes of interacting with your customers
One-time
Registratio
n
Physical and
Virtual Goods
Apple Passbook
Integration
Voucher Code
for the Offer
Time/Place
Dependencie
s
Scanned
Material
Proof of
Presence
Mobile Wallet
Support
Perform purchases and redeem coupons directly though the application
Warply Engage Platform architecture
 App analytics
 User analytics
 Campaign templates (rich media)
 Campaign set up
 Communication set up
 Campaign analytics
Warply Engage:App overview & analytics
User registered
Session
Push sent
Behavioral tags
Warply Engage: Selecting campaign type
The user can select
from a variety of
campaign types and
set up parameters.
Actually anyone can
create a rich media
campaign without the
need advanced
knowledge.
Warply Engage: Campaign live editor & preview
Easily drag and drop
elements in order to
create the look n feel that
your campaign should
offer.
Preview your campaign on
multiple devices in order
to get the real experience
that your customers will
receive.
Warply Engage: Creating target audiences
Combine any rules
you wish in order
to create the
target audience
your
communication
better address to.
Select from a
variety of app,
consumer or
device tags. i.e. target users who run iOS, are interested in movies, live in Athens, have been
active the past month and have participated in the last communication.
Warply Engage: Communication set up
When your campaign is
ready, set up campaign
details and delivery
options in order to
maximize your campaign
performance.
i.e. schedule push notifications, when your
campaign should appear, where and how long.
Warply Engage: Campaign analytics
Track your every day campaign
performance though the whole
funnel:
Users targeted
Push delivered
Campaigns views
Events (clicks) within campaign
Actual order or purchases
Appreciate your attention.
“Approaching customers on mobile.
Bonus: sneak peek of Warply Engage
Platform 2.0”
5th
Infocom Mobile World, 26th
Oct 2015
“Customers are mobile”
Sotiris Alexopoulos
Head of Operations
sotiris@warp.ly
http://warp.ly
https://facebook.com/warply

More Related Content

What's hot

Ad Infuse Overview Brief 2008
Ad Infuse Overview Brief 2008Ad Infuse Overview Brief 2008
Ad Infuse Overview Brief 2008
space150
 
EngageFront Whitepaper May 2015
EngageFront Whitepaper May 2015 EngageFront Whitepaper May 2015
EngageFront Whitepaper May 2015
Wahid Omer
 

What's hot (20)

IAB B2B Mobile Case Study
IAB B2B Mobile Case StudyIAB B2B Mobile Case Study
IAB B2B Mobile Case Study
 
Servo Mobile Attribution Demystified
Servo Mobile Attribution Demystified Servo Mobile Attribution Demystified
Servo Mobile Attribution Demystified
 
Mobile & Tablet Ad Attribution Benchmarks Report Q3 2014, by Medialets
Mobile & Tablet Ad Attribution Benchmarks Report Q3 2014, by MedialetsMobile & Tablet Ad Attribution Benchmarks Report Q3 2014, by Medialets
Mobile & Tablet Ad Attribution Benchmarks Report Q3 2014, by Medialets
 
How to Get Started With Mobile Marketing - Greg Hickman
How to Get Started With Mobile Marketing - Greg HickmanHow to Get Started With Mobile Marketing - Greg Hickman
How to Get Started With Mobile Marketing - Greg Hickman
 
Mobile advertising 101
Mobile advertising 101Mobile advertising 101
Mobile advertising 101
 
3rd Mobile Marketing event by Warply: Mobile as a Revenue Channel
3rd Mobile Marketing event by Warply: Mobile as a Revenue Channel3rd Mobile Marketing event by Warply: Mobile as a Revenue Channel
3rd Mobile Marketing event by Warply: Mobile as a Revenue Channel
 
Ad Infuse Overview Brief 2008
Ad Infuse Overview Brief 2008Ad Infuse Overview Brief 2008
Ad Infuse Overview Brief 2008
 
EngageFront Whitepaper May 2015
EngageFront Whitepaper May 2015 EngageFront Whitepaper May 2015
EngageFront Whitepaper May 2015
 
Medialets’ Video & Rich Media Benchmark Report, 2015
Medialets’ Video & Rich Media Benchmark Report, 2015Medialets’ Video & Rich Media Benchmark Report, 2015
Medialets’ Video & Rich Media Benchmark Report, 2015
 
INT2016 - Paul Barford (comScore) - Invalid Traffic & Viewability: what is th...
INT2016 - Paul Barford (comScore) - Invalid Traffic & Viewability: what is th...INT2016 - Paul Barford (comScore) - Invalid Traffic & Viewability: what is th...
INT2016 - Paul Barford (comScore) - Invalid Traffic & Viewability: what is th...
 
Do you want to know how the top 100 Mexican brands scored on Mobile Readiness?
Do you want to know how the top 100 Mexican brands scored on Mobile Readiness?Do you want to know how the top 100 Mexican brands scored on Mobile Readiness?
Do you want to know how the top 100 Mexican brands scored on Mobile Readiness?
 
INT2016 - Caroline Hugonence (Teads) - Using Mobile as a Compass to Reset the...
INT2016 - Caroline Hugonence (Teads) - Using Mobile as a Compass to Reset the...INT2016 - Caroline Hugonence (Teads) - Using Mobile as a Compass to Reset the...
INT2016 - Caroline Hugonence (Teads) - Using Mobile as a Compass to Reset the...
 
Programmatic planning: Brand vs. Performance
Programmatic planning: Brand vs. PerformanceProgrammatic planning: Brand vs. Performance
Programmatic planning: Brand vs. Performance
 
Improving marketers app acquisition strategy/ Mejorando la estrategia de adqu...
Improving marketers app acquisition strategy/ Mejorando la estrategia de adqu...Improving marketers app acquisition strategy/ Mejorando la estrategia de adqu...
Improving marketers app acquisition strategy/ Mejorando la estrategia de adqu...
 
3rd Mobile Marketing Event by Warply: WIND Telecommunications Hellas presenta...
3rd Mobile Marketing Event by Warply: WIND Telecommunications Hellas presenta...3rd Mobile Marketing Event by Warply: WIND Telecommunications Hellas presenta...
3rd Mobile Marketing Event by Warply: WIND Telecommunications Hellas presenta...
 
LVIMA DPD 2015 - Netmining
LVIMA DPD 2015 - NetminingLVIMA DPD 2015 - Netmining
LVIMA DPD 2015 - Netmining
 
2012 Benchmarks
2012 Benchmarks2012 Benchmarks
2012 Benchmarks
 
Thomvest Mobile Advertising Overview - February 2016
Thomvest Mobile Advertising Overview - February 2016Thomvest Mobile Advertising Overview - February 2016
Thomvest Mobile Advertising Overview - February 2016
 
Challenges of programmatic
Challenges of programmaticChallenges of programmatic
Challenges of programmatic
 
10:10am - Jen Witt - Match Group apps and the mobile web
10:10am - Jen Witt - Match Group apps and the mobile web  10:10am - Jen Witt - Match Group apps and the mobile web
10:10am - Jen Witt - Match Group apps and the mobile web
 

Similar to Approaching Customers on Mobile. Bonus: sneak peek of Warply Engage Platform 2.0

Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus media
Mobilemonday.vn   mobile interaction - mr ng cuu long goldsun focus mediaMobilemonday.vn   mobile interaction - mr ng cuu long goldsun focus media
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus media
Quang Anh Le
 
InMobi Asian Mobile Consumer
InMobi Asian Mobile ConsumerInMobi Asian Mobile Consumer
InMobi Asian Mobile Consumer
digitalinasia
 
WebMobi Mobile Solutions for eCommerce
WebMobi Mobile Solutions for eCommerce WebMobi Mobile Solutions for eCommerce
WebMobi Mobile Solutions for eCommerce
WebMobi_Team
 

Similar to Approaching Customers on Mobile. Bonus: sneak peek of Warply Engage Platform 2.0 (20)

Making money on mobile: acquisition, retention, monetization
Making money on mobile: acquisition, retention, monetizationMaking money on mobile: acquisition, retention, monetization
Making money on mobile: acquisition, retention, monetization
 
bluepath for Shopping Malls and Retail
bluepath for Shopping Malls and Retailbluepath for Shopping Malls and Retail
bluepath for Shopping Malls and Retail
 
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus media
Mobilemonday.vn   mobile interaction - mr ng cuu long goldsun focus mediaMobilemonday.vn   mobile interaction - mr ng cuu long goldsun focus media
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus media
 
Mobile Monday 07/2013: Mobile Interaction Media or else
Mobile Monday 07/2013: Mobile Interaction Media or elseMobile Monday 07/2013: Mobile Interaction Media or else
Mobile Monday 07/2013: Mobile Interaction Media or else
 
IRCTC Advertising Solution
IRCTC Advertising SolutionIRCTC Advertising Solution
IRCTC Advertising Solution
 
InMobi Asian Mobile Consumer
InMobi Asian Mobile ConsumerInMobi Asian Mobile Consumer
InMobi Asian Mobile Consumer
 
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hosted
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hosted
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hosted
 
How mobile marketing automation can help you drive an omnichannel first strategy
How mobile marketing automation can help you drive an omnichannel first strategyHow mobile marketing automation can help you drive an omnichannel first strategy
How mobile marketing automation can help you drive an omnichannel first strategy
 
How Omni-Channel Marketing Can Drive ROI For Your Business
How Omni-Channel Marketing Can Drive ROI For Your BusinessHow Omni-Channel Marketing Can Drive ROI For Your Business
How Omni-Channel Marketing Can Drive ROI For Your Business
 
Ed Laws, Francois Deschenes, InMobi
Ed Laws, Francois Deschenes, InMobiEd Laws, Francois Deschenes, InMobi
Ed Laws, Francois Deschenes, InMobi
 
For shopping malls
For shopping mallsFor shopping malls
For shopping malls
 
Tailored for Mobile: Why Apps are the New Black
Tailored for Mobile: Why Apps are the New Black Tailored for Mobile: Why Apps are the New Black
Tailored for Mobile: Why Apps are the New Black
 
Secrets of Effective Online Display Advertising
Secrets of Effective Online Display Advertising Secrets of Effective Online Display Advertising
Secrets of Effective Online Display Advertising
 
WebMobi Mobile Solutions for eCommerce
WebMobi Mobile Solutions for eCommerce WebMobi Mobile Solutions for eCommerce
WebMobi Mobile Solutions for eCommerce
 
Mobile and Emerging Technology Marketing Plan
Mobile and Emerging Technology Marketing PlanMobile and Emerging Technology Marketing Plan
Mobile and Emerging Technology Marketing Plan
 
Reimagine Growth: Define your mobile acquisition strategy for today
Reimagine Growth: Define your mobile acquisition strategy for todayReimagine Growth: Define your mobile acquisition strategy for today
Reimagine Growth: Define your mobile acquisition strategy for today
 
Warply Mobile Banking solutions
Warply Mobile Banking solutionsWarply Mobile Banking solutions
Warply Mobile Banking solutions
 
Warply Mobile Banking solutions
Warply Mobile Banking solutionsWarply Mobile Banking solutions
Warply Mobile Banking solutions
 
M-Commerce and the New Customer Journey
M-Commerce and the New Customer JourneyM-Commerce and the New Customer Journey
M-Commerce and the New Customer Journey
 
Market in the Moment to Boost Consumer Engagement
Market in the Moment to Boost Consumer EngagementMarket in the Moment to Boost Consumer Engagement
Market in the Moment to Boost Consumer Engagement
 

More from Warply

4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_Lavip...
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_Lavip...4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_Lavip...
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_Lavip...
Warply
 
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_Nestl...
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_Nestl...4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_Nestl...
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_Nestl...
Warply
 
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_First...
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_First...4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_First...
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_First...
Warply
 
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_iStor...
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_iStor...4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_iStor...
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_iStor...
Warply
 

More from Warply (20)

Automated product categorization
Automated product categorization   Automated product categorization
Automated product categorization
 
Chatbot workshop - How to build one.#digitized16
Chatbot workshop - How to build one.#digitized16Chatbot workshop - How to build one.#digitized16
Chatbot workshop - How to build one.#digitized16
 
Chatbot workshop introduction.#digitized16
Chatbot workshop introduction.#digitized16 Chatbot workshop introduction.#digitized16
Chatbot workshop introduction.#digitized16
 
Chatbots - A new era in digital banking
Chatbots - A new era in digital bankingChatbots - A new era in digital banking
Chatbots - A new era in digital banking
 
The CNN Greece Case study
The CNN Greece Case studyThe CNN Greece Case study
The CNN Greece Case study
 
Programmatic Demystified (?)
Programmatic Demystified (?)Programmatic Demystified (?)
Programmatic Demystified (?)
 
In store Retail sap forum
In store Retail sap forum In store Retail sap forum
In store Retail sap forum
 
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_Lavip...
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_Lavip...4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_Lavip...
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_Lavip...
 
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_Nestl...
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_Nestl...4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_Nestl...
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_Nestl...
 
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_First...
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_First...4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_First...
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_First...
 
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_iStor...
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_iStor...4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_iStor...
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_iStor...
 
Mobile Payments Event by Warply: Eurobank's presentation
Mobile Payments Event by Warply: Eurobank's presentationMobile Payments Event by Warply: Eurobank's presentation
Mobile Payments Event by Warply: Eurobank's presentation
 
Mobile Payments Event by Warply: Apple Pay
Mobile Payments Event by Warply: Apple PayMobile Payments Event by Warply: Apple Pay
Mobile Payments Event by Warply: Apple Pay
 
Data Privacy in Modern Advertisement
Data Privacy in Modern AdvertisementData Privacy in Modern Advertisement
Data Privacy in Modern Advertisement
 
Mobile Loyalty that works: a successful case study by Warply and Eurobank
Mobile Loyalty that works: a successful case study by Warply and Eurobank Mobile Loyalty that works: a successful case study by Warply and Eurobank
Mobile Loyalty that works: a successful case study by Warply and Eurobank
 
3rd Mobile Marketing event by Warply: Travelplanet24 presentation
3rd Mobile Marketing event by Warply: Travelplanet24 presentation3rd Mobile Marketing event by Warply: Travelplanet24 presentation
3rd Mobile Marketing event by Warply: Travelplanet24 presentation
 
Every moment is mobile: mobile marketing for the retail industry
Every moment is mobile: mobile marketing for the retail industryEvery moment is mobile: mobile marketing for the retail industry
Every moment is mobile: mobile marketing for the retail industry
 
Every moment is mobile: disrupting the food delivery business in Greece
Every moment is mobile: disrupting the food delivery business in GreeceEvery moment is mobile: disrupting the food delivery business in Greece
Every moment is mobile: disrupting the food delivery business in Greece
 
Making mobile matter
Making mobile matterMaking mobile matter
Making mobile matter
 
Every moment is mobile: how brand-consumer relationship is changing
Every moment is mobile: how brand-consumer relationship is changingEvery moment is mobile: how brand-consumer relationship is changing
Every moment is mobile: how brand-consumer relationship is changing
 

Recently uploaded

原版定制英国伦敦大学金史密斯学院毕业证原件一模一样
原版定制英国伦敦大学金史密斯学院毕业证原件一模一样原版定制英国伦敦大学金史密斯学院毕业证原件一模一样
原版定制英国伦敦大学金史密斯学院毕业证原件一模一样
AS
 
Blockchain Platforms for Developing DApps
Blockchain Platforms for Developing DAppsBlockchain Platforms for Developing DApps
Blockchain Platforms for Developing DApps
Intelisync
 

Recently uploaded (8)

原版定制英国伦敦大学金史密斯学院毕业证原件一模一样
原版定制英国伦敦大学金史密斯学院毕业证原件一模一样原版定制英国伦敦大学金史密斯学院毕业证原件一模一样
原版定制英国伦敦大学金史密斯学院毕业证原件一模一样
 
Mobile Application Development- Configuration and Android Installation
Mobile Application Development- Configuration and Android InstallationMobile Application Development- Configuration and Android Installation
Mobile Application Development- Configuration and Android Installation
 
Android Application Components with Implementation & Examples
Android Application Components with Implementation & ExamplesAndroid Application Components with Implementation & Examples
Android Application Components with Implementation & Examples
 
Mobile Application Development-Components and Layouts
Mobile Application Development-Components and LayoutsMobile Application Development-Components and Layouts
Mobile Application Development-Components and Layouts
 
Abortion pills in Riyadh+966572737505 cytotec jeddah
Abortion pills in Riyadh+966572737505 cytotec jeddahAbortion pills in Riyadh+966572737505 cytotec jeddah
Abortion pills in Riyadh+966572737505 cytotec jeddah
 
Mobile Application Development-Android and It’s Tools
Mobile Application Development-Android and It’s ToolsMobile Application Development-Android and It’s Tools
Mobile Application Development-Android and It’s Tools
 
Blockchain Platforms for Developing DApps
Blockchain Platforms for Developing DAppsBlockchain Platforms for Developing DApps
Blockchain Platforms for Developing DApps
 
Mobile App Penetration Testing Bsides312
Mobile App Penetration Testing Bsides312Mobile App Penetration Testing Bsides312
Mobile App Penetration Testing Bsides312
 

Approaching Customers on Mobile. Bonus: sneak peek of Warply Engage Platform 2.0

  • 1. “Approaching customers on mobile. Bonus: sneak peek of Warply Engage Platform 2.0” 5th Infocom MobileWorld, 26th Oct 2015 “Customers are mobile” Sotiris Alexopoulos Head of Operations
  • 2. Mobile strategy pillars each brand should invest in Brand awareness Loyalty & engagement Monetizatio n tactics Be present on purchase decision time Communicate real time Prefer rich experience and meaningful interactions Incentivize use of mobile on purchase flow Become a habit when completing transactions Facilitate mPayments Build your brand presence on mobile Explore mobile advertising (intersitial and video formats) Educate tour customers to participate in your loyalty program
  • 3. Formulating your strategy: mobile thought process 1 - Understand your consumer Why are your customers using mobile? Does this vary from device/location etc? What consumers expect from you on mobile? 2 – Differentiate your approach How are competitors using mobile? Does mobile facilitate provision of new services? 3 – Create mobile strategy Online advertising most effective for building awareness Mobile drives consideration and recommendation 4 – Deliver an optimized mobile experience 60% will not recommend a poor design on mobile site 40% turned to competition after ba mobile experience
  • 4. Source: A well executed mobile strategy boosts brand metrics +29% in Brand Favorability +40% in Purchase Consideration +47% in Participation
  • 5. Mobile is more effective than digital and TV General recall Brand recall Message recall Ad favorability Purchase interest Mobile All digital TV 84 79 38 54 42 32 17 11 9 9 38 17 12 10 9 Source:
  • 6. Focus on time, context and engagement Contextual Targeting target users based on their location, past behavior, purchase habits and personality. Real-Time Messaging Push messaging gives the ability to communicate with your customers just right at the point of sales or even before they even realize that they need to perform a purchase Engagement Deliver rich and engaging communication, ask your customers to play games, participate in competitions and perform loyalty actions
  • 7. Technologies to explore User and campaign data Location GPS IP Bluetooth beacons Wi-Fi beacons User preferences User history data (interactions to purchases) Campaign analytics data Rich media campaigns Video Sweepstakes Coupons Scratch Feedback Gamification
  • 8. Modes of interacting with your customers One-time Registratio n Physical and Virtual Goods Apple Passbook Integration Voucher Code for the Offer Time/Place Dependencie s Scanned Material Proof of Presence Mobile Wallet Support Perform purchases and redeem coupons directly though the application
  • 9. Warply Engage Platform architecture  App analytics  User analytics  Campaign templates (rich media)  Campaign set up  Communication set up  Campaign analytics
  • 10. Warply Engage:App overview & analytics User registered Session Push sent Behavioral tags
  • 11. Warply Engage: Selecting campaign type The user can select from a variety of campaign types and set up parameters. Actually anyone can create a rich media campaign without the need advanced knowledge.
  • 12. Warply Engage: Campaign live editor & preview Easily drag and drop elements in order to create the look n feel that your campaign should offer. Preview your campaign on multiple devices in order to get the real experience that your customers will receive.
  • 13. Warply Engage: Creating target audiences Combine any rules you wish in order to create the target audience your communication better address to. Select from a variety of app, consumer or device tags. i.e. target users who run iOS, are interested in movies, live in Athens, have been active the past month and have participated in the last communication.
  • 14. Warply Engage: Communication set up When your campaign is ready, set up campaign details and delivery options in order to maximize your campaign performance. i.e. schedule push notifications, when your campaign should appear, where and how long.
  • 15. Warply Engage: Campaign analytics Track your every day campaign performance though the whole funnel: Users targeted Push delivered Campaigns views Events (clicks) within campaign Actual order or purchases
  • 16. Appreciate your attention. “Approaching customers on mobile. Bonus: sneak peek of Warply Engage Platform 2.0” 5th Infocom Mobile World, 26th Oct 2015 “Customers are mobile” Sotiris Alexopoulos Head of Operations sotiris@warp.ly http://warp.ly https://facebook.com/warply