1. Post-Launch Verification
Outsourced Ad Ops
www.adops.com
THE JOB OF
Paid Insertion Orders
House and Marketing
Monetization Partners /
Demand Sources
1st Party
3rd Party
Forecasting
Availability
Checks
Interstitials
Mobile
(Web + App)
Native Ad
IntegrationVideo
Platform
Yield Management
System
Order
Management
System
DMP
Display
Mobile
(Web + App)
Video
Responsive
Web
Browsers
Video
Rich Media
Custom Creative
Implementations
Mobile
Devices
Connected
Devices
Defining Targeting Segments
Managing Block Lists
Troubleshooting
Delivery Optimization | Inventory Management and Targeting Adjustments
Campaign Modifications | Creative Updates | Audience Extension and Retargeting
Revenue and Yield Management
SYSTEMS MANAGEMENT
Ad Servers | Mobile Platforms | Video Platforms
Order Management Systems | DMP | Custom Platforms and Add-ons
UNSOLD INVENTORY MANAGEMENT
TROUBLESHOOTING
REPORTING AND ANALYTICS
WORKFLOW MANAGEMENT
SSP Management | Demand Source Evaluation and Implementation
Private Marketplace Management | Vendor Relationship Management
Insertion Orders and Change Requests | Quality Assurance Testing Process | Vendor Management | Affiliate / Partner Management
Advertiser / Agency Management | Escalation Process | Internal / Cross Department Communications
TECHNOLOGY STRATEGY
Ad System Evaluation and Selection | New Products / Services Evaluation and Selection
Industry Knowledge Center
Pre-Launch Review | Asset Retrieval | Order Implementation
Creative Implementation | QA Testing | Post-Launch Verification
Creative Executions | Ad Tags
System / Technical Issues | Reporting Discrepancies
Site / Product | Ad Campaign | Billing | Custom Requests
Revenue Tracking | Sell Through | Inventory | Viewability
TECHNICAL AD OPS PROJECTS
Ad Server Setup | Ad Server Migrations
Ad Tag Architecture / Design | Platform Integrations
CAMPAIGN MANAGEMENT
CAMPAIGN SETUP
HOW AD OPS WORKS
WITH YOU:
SALES MARKETING
FINANCE
TECHNOLOGY /
WEB TEAM
PRODUCT
MANAGERS
VENDORS
AD PRODUCT TESTING
Responsive Design | Cross-Platform
Custom Implementations | User Acceptance Testing
Video
#thejobofadops
@adops