Data Marketing
What we do
Sales
Funnel
Conversion
Audience
Engagement
Performance Branding
Access a global audience
100’s b
available
impressions
10’s k
sites/apps
Millions
of proprietary
consumer data
points
Glob...
Single buying point
Demand Supply
State-of-the-art
data marketing
 Access the entire mobile RTB
market from one place
 Audience targeting options;
hyperlocal, demographic etc .
 Brand s...
Clicks Leads Downloads
Performance
Optimize to CPA
MACHINE LEARNING ALGORITHMS BIG DATA
2
Native Video HTML5
Service models
Self-service
 Web based
 Advertiser has full control
 Advanced tools
 Real-time reporting
 Account Man...
Audience targeting
Country
Location
Device
Carrier/
WiFi
Day
parting
First party
Data
via RTB
Third party
data
Advanced features
Frequency
capping
Retargeting
using advertiser
segment lists
Retargeting
using first
party data
Third pa...
Hyper local geo-targeting options
Create whitelists
Optimize sales funnel
Awareness Interest Desire Action
100% views 2%-4% 4%-7% 4%-6%
How mobile
can drive
different
stages ...
DSPs are built for delivering results
Campaign example
 CPA objective: $2
 CPA achieved: $1.95
 CPA stabilizies after i...
Rich media delivers brand interaction
Auto-play video advertising
Goal
Generate awareness and
interest in going to see the
Yogi Bear film.
Action
Auto-play mobi...
Retargeting abandoned carts
Goal
Target users who drop off
before making a purchase
Action
Collect UDIDs for users who
aba...
Action
One click on banner for
consumer redeem a coupon
which is sent by text message.
Goal
Target consumers within
specif...
Self-service – Create campaign
Self-service – Add creatives and
optimization mode
Self-service – Add targeting
Self-service – Reporting
Data Marketing
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Smadex Company Profile

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Smadex Company Profile

  1. 1. Data Marketing
  2. 2. What we do Sales Funnel Conversion Audience Engagement Performance Branding
  3. 3. Access a global audience 100’s b available impressions 10’s k sites/apps Millions of proprietary consumer data points Global reach 100’s m monthly unique users 1000’s decisions made per second by algorithms
  4. 4. Single buying point Demand Supply State-of-the-art data marketing
  5. 5.  Access the entire mobile RTB market from one place  Audience targeting options; hyperlocal, demographic etc .  Brand safety; cherry-pick publishers or create whitelists  Third party ad serving and tracking  Support for rich media, video and native  First party and third party data and audiences Branding Audience and engagement 1
  6. 6. Clicks Leads Downloads Performance Optimize to CPA MACHINE LEARNING ALGORITHMS BIG DATA 2 Native Video HTML5
  7. 7. Service models Self-service  Web based  Advertiser has full control  Advanced tools  Real-time reporting  Account Management support Managed service  Account Management team  End-to-end service  Email / Skype contact  24/7/365 operations
  8. 8. Audience targeting Country Location Device Carrier/ WiFi Day parting First party Data via RTB Third party data
  9. 9. Advanced features Frequency capping Retargeting using advertiser segment lists Retargeting using first party data Third party ad serving (e.g. DoubleClick, Celtra) Third party tracking (e.g. HasOffers, AdX) Whitelists / blacklists Real time reporting Audience buying via user interface
  10. 10. Hyper local geo-targeting options
  11. 11. Create whitelists
  12. 12. Optimize sales funnel Awareness Interest Desire Action 100% views 2%-4% 4%-7% 4%-6% How mobile can drive different stages in the sales funnel
  13. 13. DSPs are built for delivering results Campaign example  CPA objective: $2  CPA achieved: $1.95  CPA stabilizies after initial learning phase  CPC changes dynamically  CPA grows with time  As algorithm optimizes the bidding, it doesn’t care about increasing eCPM or eCPC as long as CPA is maintained at its objective and volume is maximized
  14. 14. Rich media delivers brand interaction
  15. 15. Auto-play video advertising Goal Generate awareness and interest in going to see the Yogi Bear film. Action Auto-play mobile video starts playing Metrics Measuring average view times and number of completed views. Platform optimizes on these KPIs
  16. 16. Retargeting abandoned carts Goal Target users who drop off before making a purchase Action Collect UDIDs for users who abandon carts Metrics Conversion rates for retargeted users
  17. 17. Action One click on banner for consumer redeem a coupon which is sent by text message. Goal Target consumers within specific USA regions. Metrics Consumer redeems coupon in- store at POS. Getting users to order pizza’s
  18. 18. Self-service – Create campaign
  19. 19. Self-service – Add creatives and optimization mode
  20. 20. Self-service – Add targeting
  21. 21. Self-service – Reporting
  22. 22. Data Marketing

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