Here is an app I have thought of and a detailed marketing plan for it.

1. Marketing Plan
QueueJump

3. • Current Situation:
Long queues at billing counters in supermarkets
leading to wastage of time.
• Our Goal:
Provide customers a quick and enjoyable shopping
experience.
• Proposal:
The app QueueJump to provide a self billing
mechanism to save queuing time.

4. Situational
Analysis

5. 1. Company overview
Latest technology
Tie-up with retail stores
Freemium model of app
Innovative app that would change the
current billing system in stores
 Large no. of Target consumers

6. 2. Market Overview
Competitor: QueueHop
It is the closest and only competitor of my app. It was
launched an year back but hasn’t acquired success. It is not
available on Google play also.
Collaborators: Retail stores like Reliance Fresh, Big
Bazaar
These are some of the most popular retail stores in India.
They would be willing to collaborate with me because it
would attract more customers and introduce a whole new
shopping mechanism.

7. Opportunities
Makes the billing process much faster and
efficient
Connection between online and offline retail
 Allows collaborators to save on cashiers’
salaries
Allows collaborators to attract large number
of shoppers

8. Threats
Opposition due to unemployment of staff
May fail to get collaborators’ attention
 Consumers may be reluctant to shift to new
billing process

9. Goal

10. • To cross 500,000 downloads in 6 months
• Gather atleast $50,000 in 6 months from
premium version of app
• Collaborate with more and more retail stores
to keep growing

12. Target
Market

13.  Customers are becoming more time conscious these
days.
 Nobody has the patience to stand in long queues.
 These customers comprise of the middle aged and
young customers.
 No one wants to carry much cash with them
everywhere

14. Collaborators
 Mainly supermarkets and retail stores in malls, for
example Reliance Fresh, Big Bazaar, Westside, Fbb etc.
 Strategic goals for these stores would be to introduce
this new system of self billing to the world.
 They would want to increase their customers through
QueueJump.
 They would want to save on the salaries of cashiers and
computers used for billing.
 Advertising agencies
 Networking websites and social media

16. Customer Value
No endless queues anymore
One click and you’ve paid
Cashless Payment
SCAN, PAY, UNLOCK

17. Collaborator Value
Be the first ones to introduce cashless quick
self-billing method.
 Attract large number of customers
Save on billing staff

18. Company Value
Will benefit from premium app buys
 Major revenue from collaborations with
retail stores
Credited of revolutionising the billing
mechanism

21. Free features of QueueJump
Scan the bar code on the item
Click to pay by bank account linked to the
app
Unlock at the kiosk
Instant discount information

22. Premium features
Inventory check
Personalized recommendations
Incentives like promo codes and great deals
Separate unlock kiosk

24. Name : QueueJump
Tagline: SCAN, PAY, UNLOCK
Slogan: We value your time

25. Premium version : Only $5.99/
month

26. Website
Social media
App Video
Review websites
Contests and events

27. Distribution

29. Infrastructure
Software Development team – Responsible for
developing and updating the app regularly
 Installation team – Powering stores with bar
codes and unlock kiosks
Marketing team – For market analysis, analysing
consumer behaviour, keeping check on sales and
competitors
Finance team – Manage investments and
revenue

31. 1. Pitching the idea to collaborators and investors and
discussing the future course with them so that we
can give incentives to people to use our app.
2. Developing a user-friendly and efficient app
3. Marketing team has to analyse the market and
make plans to promote the app through social
media, contests, reviewers etc. by giving incentives
to people.

32. 4. Finally, installing the kiosks and other
equipment in stores
5. Collecting consumer reviews for improvement.
6. Continuous innovation and updation is required in
the app as well as marketing strategies.

34. Made by-
Roma Gupta
Btech, VNIT Nagpur
During marketing management
internship under the guidance of
Prof. Sameer Mathur
IIM Lucknow