Vince Bellitti, Sam Neumark, Craig Schindler and Gideon Popkin propose Deal Wizard, a tool to help small businesses optimize their daily deal offerings on sites like Groupon and LivingSocial. Their working prototype aggregates deal data from multiple sites to provide analytics in one place. They plan to commercialize Deal Wizard by selling subscriptions to small businesses and marketing through workshops, with the goal of helping businesses maximize profits from daily deals.

1. DEAL WIZARD
Vince Bellitti, Sam Neumark,
Craig Schindler and Gideon
Popkin

2. OUTLINE
 The Product
 Our Prototype
 The Market
 Commercialization
 Social Impact & value for
businesses
 Team Composition
 Conclusion

3. THE PRODUCT
Deal Wizard
 A tool that lets businesses to better understand their online
placements on daily deal sites, such as Groupon & LivingSocial
 Helps small business enhance loyalty among their customers,
ultimately increasing profitability

4. WORKING PROTOTYPE
 Demonstration of
“competitive analysis”
component of the Deal
Wizard product
 Shows the Deal Wizard user
competing deals that he/she
might be interested in
 Works by querying the
Groupon API, analyzing the
returned data, and
presenting the user with
deals relevant to his
business

5. PROBLEM SOLVED
 Helps small businesses optimize their daily deal offerings
 Maximize ROI for businesses and maximize daily deal value for
customers
 Aggregates different daily deal websites into one easy-to-
understand analysis

6. THE MARKET
 Small Business that utilize
primarily Groupon, Living
Social, and Facebook ads
 We will reach then through
looking at current deals and
contacting those that often
utilize these technologies
 Emphasize the increase in
efficiency through the use of our
product
 Gain exposure by leading small
business workshops through
attending local business groups.
 BADJA, AAEP, NHF
Small
Businesses
Mechanic:
Charles Toyota
Entertainer:
Avalon
Entertainment
Seven Locks
Barbershop--
Curious about
groupon
Comedy Club
Stand Up New
York

7. COMMERCIALIZATION
 Manufacturing:
 We plan on using outside groups
to build version 1
 After revenues we plan on hiring a
full time developer
 Sales:
 Managing Partners
 Break Up the country into regions
 Set Goals for 10 new users per
person per month
 Distribution:
 Online user sign up with
telephone support to help with the
registration problems and
questions
 Support:
 We will continue using development
services to support the first edition
as we get more comfortable with
bugs and fixes
 Continue close personal
relationships with clients to help
prevent loss of the early adopters
 Marketing:
 Managed by partners
 Each will come up with workshop
plans
 Move from standard marketing
approach
 Workshops
 Incentives
 Break down the barriers of an online
tool.

8. COMPETITION
 Groupon
 Living Social
 Loyalty Genius
 LocBox

9. SOCIAL IMPACT
 Helping Small/Local Businesses
 Businesses unable to afford high-
technology revenue management
systems
 Businesses with low marketing
budgets
 Businesses without dedicated
market research and analytics teams
“Small Businesses are The Bread and
Butter of Our Economy”
 Small Businesses are finding it
increasingly difficult to compete
 Difficulty to price comparably to that of
large online retailers (i.e Amazon)
 Less targeted advertising campaigns
 Less information/data points on
customers
 Growth of “Apps” making Mom and Pop
stores less accesible

10. SOCIAL IMPACT
 Increased Profitability
 Real-time data/analytics on how
profitable individual campaigns are
 Businesses can compare success of
different campaigns
 Allows for better structuring individual
deals to ensure enhanced profitability
 Competitive Intelligence
 Data on competitors allows for better
structuring competitive deals
 Customer Loyalty Metrics
 Ability to quantify customer loyalty
patterns from individual deals

11. TEAM COMPOSITION
Business Leads Technical Leads
 Sam Neumark
 Small business network
 Research lead
 Team lead
 Vince Bellitti
 Strong leadership experience
 Business strategy and
implementation
 College Park small businesses
 Craig Schindler
 EE Major
 Technically savvy – Technical
Manager
 Gideon Popkin
 CS Major
 Experienced programmer

12. MENTORS/ADVISERS
 Jesse Leikin
 Hinman CEO Alumnus
 ParkPlace
 Daniel Wiener
 Associate at LivingSocial
 Small business owners

13. APPENDIX

14. EXECUTIVE SUMMARY
 Deal Wizard is an online application targeted at small business owners, which helps them
better understand online marketing. While the term “online marketing” encompasses quite a
few areas, Deal Wizard would initially focus on the daily deal aspect of marketing, such as
offering deals with sites like Groupon and Living Social.
 Many small businesses run the same deal on multiple daily deal websites. This creates a
problem for the small business owner – it is difficult to understand the performance of the daily
deals when there are multiple deals spread out across multiple sites. These daily deal sites
offer their own internal analytics for merchants, but only for the deal being run on that specific
site. This is where Deal Wizard comes in – the software will read analytics from multiple daily
deal sites and present it to the small business owner in one easy-to-read document. This way,
the merchant only has to look in one place to see how all his daily deals are selling.
 Deal Wizard also helps the small business owner optimize the deal itself. All daily deals
operate by offering a significant discount to the consumer, usually over fifty percent from the
normal price. However, there is a fine line between a well-designed deal that will result in a net
profit for the business, and a poorly designed deal that inadvertently causes huge losses. Deal
Wizard will help the small business owner understand where exactly that line is, allowing him
to maximize profits.