Tetra Pak Products Portfolio and Marketing Mix.

1. TETRA PAK

2. About Tetra Pak:
• Harvard business review October, 2011

3. About Tetra Pak:
 Overview
 Values:
• Customer focus and long term view
• Quality and innovation
• Freedom and responsibility
• Partnership and fun
 Vision: commit to make food safe and available every where.
Mission : work for and with our customers to provide preffered
processing and packaging

4. Tetra Pak – Organization Chart

5. Tetra Pak – Globalization in figures
Packaging machines in operations 8,850
Processing units in operation 74,450
Sales offices 80
Number of employees 23,600
Technical Training centers 11
R&D Centers 6
Number of Tetra Pak packages sold in 2015 (Billion) 184
Net sales in 2015 (Billion) 11,9
Figures as April 2016

6. Packaging solutions:
Aseptic packages: Tetra Pak aseptic processes allow liquid food to retain colour, texture, natural taste
and nutritional value for up to 12 months, without the need for preservatives or refrigeration. The product and
the package are sterilized separately and then combined and sealed in a sterile atmosphere.
• The combination of aseptic processing and packaging reduces waste, makes distribution extremely cost-
efficient.
• As well as making it possible for you to reach consumers in remote locations.
• Can be filled with; juice and nectars, dairy products, liquid dairy products, still drinks, food, dairy
alternatives, wine/Spirits (0-19%).

7. Tetra Brik® Aseptic opening:

8. Chilled packages:
Tetra Pak has three packaging systems and lots of options for products that need to be distributed
and stored chilled.
1. Tetra Brik
2. Tetra Rex
3. Tetra Top
Can be filled with liquid dairy products

9. Food packages
Tetra Recart is a package is an exciting alternative to cans, jars and pouches. It was the first carton package on
the market that made it possible to sterilize foods with particles inside a carton package. Foods like vegetables,
tomatoes, ready meals, soups and also pet foods.
Key benefits:
More space than jars and cans
Printing availability
Light weight
Less volume in trucks

10. Filling machines
Tetra pak has a wide range of
machines “15 Machines”

11. Different packages sizes

12. Competition View(Threat Of Rivalry)
SIG Combibloc Elopak GreatView Tetra pak
Founded 1906 1976 2003 1943
Headquarters Switzerland Norway China Sweden
Revenue 1.721 Bil. € 448 Mil. € 296 Mil. € 11.9 Bill. €
No. Of Employees 5000 2500 1250 23,450
Competitive
Advantage
Price Differentiation,
Claimed they have
beaten Tetra Pak to be
first to introduce
renewable PE Coating
Gained Market share
in china,2013
expanded outside
china
Differentiation

13. Threat Of Substitutes
 PET: (First PET Bottle produced 1973)
• High clarity
• Good chemical resistance
• High gas and moisture barrier
• Impact and scratch resistance
• Temperature tolerance of -50 degrees to 110 degrees
 PET Demand and Growth:
• Demand increase by average 4.6% every year.
• Expected demand increase to 7% annually over 5 years.
• Global PET Packaging worth 48.1$ Billion.
• Expected to Reach 60$ Billion in 2019.
 PET Recycling:
• Can be recycled more than once
• All recycling programs accept PET
• PET can be recycled into fibers, fiber fill, carpeting, strapping or PET.

14. Marketing Mix
• Product.
• Price.
• Distribution .
• Marketing Communication.

15. Marketing Communication
B2C
Advertising
Campaigns
NGO CSR
B2B
Program
Loyalty
Discounts,
Rebates
Personal
Selling
Advertising

16. GAM
• GAM “Global account management”
Why?! and where?

17. Tetra Pak