The document discusses green marketing and environmentally friendly packaging. It provides examples of companies that have adopted more sustainable packaging practices, such as KFC switching to recyclable paper wrapping and Pizza Hut using boxes made from 40% recycled materials. It also discusses some positive and negative aspects of paper food packaging, noting that while paper is renewable and can be printed on easily, paper packaging in landfills produces methane as it breaks down anaerobically. The document emphasizes that packaging plays an important role in both promoting products and affecting the environment.

1. www.themegallery.com
CASE STUDY
Presented by: Al Saud Razzaq

2. Marketing Mix
 Price
Place
Product
Promotion
People
Physical evidence
Process
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3. Functions of packaging in marketing
mix:
 It facilitates handling and transportation of goods and
materials
 It provides information about the products
 It helps to differentiate between different products
 It serves as a promotional tool
 It makes the product more attractive which attracts more
customers.
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4. Green Marketing
• Green marketing is the
marketing of products that are
presumed to be environmentally
safe.
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5. History
• The term Green Marketing came into
prominence in the late 1980s and early
1990s. The American Marketing
Association (AMA) held the first workshop
on "Ecological Marketing" in 1975. The
proceedings of this workshop resulted in
one of the first books on green marketing
entitled "Ecological Marketing
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6. Evolution of Green Marketing
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Ecological
Environmental
Sustainable
Green
Marketing

7. KFC introduces eco-friendly
packaging
• KFC is now switching from cardboard to recyclable
and biodegradable paper wrapping for some of its
products.
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8. Pepsi-cola story and Coca-cola
Coca-Cola's products has a
significant environmental
impact.
According to the American
Soft Drink Industry
Association, soft drink
containers are by far the
most recycled package in
the country due to
effective, broad-based
recycling infrastructure.
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9. McDonalds
• Recently they ran a little piece on
packaging which lays out McDonald’s
environmental policies in that regard
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10. Nestlé’s Easter egg packaging tops MP’s report
• Nestlé ongoing programmed to reduce
packaging and make products more easily
recyclable for consumers.
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11. Pizza Hut Gets a Makeover
• Pizza Hut has a more environmentally-friendly
image because they are using new boxes that
are made from 40 percent recycled materials.
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12. Reproduction
• Now days many
companies made
furniture's with the
mixture of used
plastic and wood.
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13. www.themegallery.com
CERES

14. Introduction
• Ceres is the best 100% pure fruit juice you can buy -
wholesome, earthy and natural, with no added cane
sugar, colorants or preservatives - the pure goodness of
nature from the valley of Ceres. Ceres was launched in
South Africa in September 1982. It is the flagship brand
of the Ceres Fruit Juices Company and commands a
premium in the marketplace. Although it was developed
predominantly for family consumption, its appeal extends
to discerning adults with solid family values.
•
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15. Ceres’ positive aspects are:
• Food packages made from paper can be formed into
simple or elaborate designs, because it is flexible and
easy to work with
• light weight
• generally inexpensive
• excellent surface for printing
• it protects the product
• easy to transport the product
• easy to open the container and use the product
• carries information about the product
• promotes the brand image
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16. Some negative aspects of Ceres are:
• When dumped in landfills, it's often dug under where the
"good" bacteria can't survive in the oxygen depleted
environment. It then breaks down under anaerobic
conditions which creates methane, a greenhouse gas
with over 62 times the GWP (Global Warming Potential)
of carbon dioxide. Also, biodegradable waste can
contain toxins. For example, human and animal waste,
which is considered biodegradable, may contain traces
of all sorts of toxins such as heavy metals and pesticides
depending on the person/animal's diet.
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17. Conclusion
• It can be concluded that packaging plays
an important role both in promoting the
product or service and for the
environmental conditions also. So it is
very important to choose the correct
packaging.
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18. L/O/G/O
Thank You!
Al Saud Razzaq