This document provides an overview of Tetra Pak, including a SWOT analysis, market trend analysis, and competitor analysis. It discusses Tetra Pak's position as the world's largest producer of aseptic carton packaging, founded in Sweden in 1952. Milk packaging accounts for 57% of its sales. The document also identifies opportunities and threats in the market, such as declining dairy consumption and increasing competition. It presents the problem of how Tetra Pak can continue being the sole supplier for Pontera while enhancing mutual growth. Potential solutions are discussed, with a recommendation to rebrand enriched milk as "Natural Enriched Milk" using real fruit vitamins and innovative packaging.

2.  Intro to Tetra Pak
 SWOT Analysis
 Market Trend Analysis
 Competitor Analysis
 Problem Statement
 Solution

3.  The world’s largest producer of aseptic
carton packaging for liquid food
 Founded in 1952 in Sweden and employs
20,100 people in 165 countries
 Tetra Pak sold total packaging systems
including proprietary machinery, materials,
and services
 Milk packaging was accounted for 57% of
total Tetra Pak sales

4. Strengths
-World’s Market leader in aseptic
carton (80%)
-Good corporate culture
-Economy of scale
-Good marketing strategies
-Efficient packaging system
-Credibility to client
Weaknesses
-Depend on dairy product
-Integrated relation is not always
good
-High price as compare to
competitors
-Not completely independent
-Trust deficit
Opportunities
-High switching cost that prevent
losing customers
-The growth of alternative
beverages
-The demand for the space saving
packaging
-The growing market usage of
plastic bottle
Threats
-Increase number of competitors
-The concern about the
environment
-The increase of substitute
products

5.  Less dairy product consumption due to
◦ Lower birth rate and ageing population
◦ Declining homes with children under 15
 Growth of alternative beverages among youth
 More health-minded consumer among adults
 The increase competition for shelf space
 The increase in alternative packaging
products i.e. PET bottle
 Declining margins in branded milk

6.  Tetra Pak (7.0 billion*)
 Combibloc (1.5 billion*)
◦ Second largest producer
◦ Aggressively low price
◦ Fast growing in Europe and Asia
 Elopak (3.9 billion*)
◦ Leader in non-aseptic packaging
 Crown Cork & Seal (7.7 billion*)
◦ World’s leading plastic manufacturing and metal
cans
(*Sales in 1999)

7.  Problem
◦ How to continue being the sole supplier for Pontera
and mutually enhance growth?

8. Abandon Enriched milk altogether
Yes - Lose 7% market share
No – They will take the U-Turn to
their strategy, problem with
branding and reputation, expand the
product range
Solutions Comments
Reintroduce enriched milk with the
twist
i.E Enriched Milk Shake
Yes – Can get the new customers, it
may or may not work as expected
Recommended Solution
Completely Different Proposal
“Natural Enriched Milk”
-Vitamin C from real fruits with
innovative packaging
-Benefit:
-Not violate client value
-For customers who prefer
enriched milk and are health
conscious

9. Group 5
Thank you