This document provides an overview of Tetra Pak, including a SWOT analysis, market trend analysis, and competitor analysis. It discusses Tetra Pak's position as the world's largest producer of aseptic carton packaging, founded in Sweden in 1952. Milk packaging accounts for 57% of its sales. The document also identifies opportunities and threats in the market, such as declining dairy consumption and increasing competition. It presents the problem of how Tetra Pak can continue being the sole supplier for Pontera while enhancing mutual growth. Potential solutions are discussed, with a recommendation to rebrand enriched milk as "Natural Enriched Milk" using real fruit vitamins and innovative packaging.