This document provides a case study analysis of Ekomate-Software, an Indian software service company founded in 1996 that focuses on the international market. It analyzes Ekomate's business, industry environment using PEST analysis, competitive forces using Porter's five forces model, current strategy of global expansion into Europe, key success factors, issues around small projects and lack of local partners, and recommendations to diversify and develop products/partnerships. The future directions suggested include establishing offices abroad, stronger marketing, more local partnerships, and specializing in areas like mobile applications and business process outsourcing.

1. EKOMATE-SOFTWARE
SERVICE COMPANY
Group 5

2. CONTENT
 What is the case study about?
 What business are we in?#
 Macro analysis (PEST)
 Micro analysis (Porter’s five forces)
 Overview Current Strategy
 Key Success Factors
 Issue and Recommendation
 Future Directions?

3. What is the case study about?
 Software service company
 Found in 1996-Tom Thomas (Self-funded)
 Focus on International Market
 1998-First Contract with USA
 2002-Slow Economic downturn in USA
 2004-Ekomate and the Scots
 Network of relationship in international market

4. What Business are we in?
 Business to Business (International Market)
 Small firm seeking international growth
 Global
 Highly Competitive

5. Political :
 Support from Governments to
protect IT SME communities are
less.
 Increasing income tax for IT
companies in India
 Anti-social activities like
terrorism
Social :
 Customers expect very high
degree of quality accreditations
which is expensive for SME IT
vendors.
Technological :
 Changing technologies,
software up gradations ,
Interfacing problems etc.
Factors like product
obsolesce leads to unstable
conditions.
Economic :
 Exchange rates
 Growing labor costs
 Inflation rates
 Growing demand of
outsourcing
 Economic disasters like
Recession etc
PEST

6. Micro (Porter’s five forces)

7. -Current Strategy overview-
Current Goal A vision towards Global expansion
Current Objective Expanding the market to Europe
Present Strategic Capabilities Native English speaker, a number of
IT engineers in India, Many non-
residential Indian (Network), High
cost competitiveness, clear target
markets
Current action and business channel Using network rather than direct
business opportunities.

8. Key Success Factors
 Industry Network in US
 Non-resident Indians (NRIs) society
 Skilled Labor force
 ISO accreditation
 Competitive price
 Targeting wide international market
 Professional Mentor

9. Issues & Recomendations
Issues Recommendations
• Small & Medium Scale Projects
• One-off projects
• No product whatsoever
• Not easy to get clients directly
• Lack of local partners
• Diversification
• Develop own product for
sale/licence
• Freelance websites (Elance, Guru,
RAC)
• Sales representatives
• Long term contract (Support
Service)
• Participate Exhibitions/IT fairs
• Develop strong portfolio

10. Future Directions
 Establish front-office in major cities
(UK,USA,ITALY)
 Strong marketing force
 Create more local partnership
 Sustaining work
 Specialise in Internet enabled applications
 Mobile phone application development
 Business Process Outsourcing (BPO)

11. Thank You!