The document provides an overview of the dairy industry in Pakistan and Engro Foods' operations within that industry. Some key points:
- Pakistan is the 4th largest milk producer globally and the dairy sector represents 27.7% of agriculture.
- Engro Foods was established in 2005 as a subsidiary of Engro Corporation to manufacture, process, and market dairy products. It has two processing plants and collects milk from over 35,000 farmers.
- Engro Foods has grown to a 45% market share in dairy products and focuses on quality, technology, and strong relationships with farmers to ensure a stable milk supply.
Swot analysis of engro foods, created by Aabaed ul rehman,M.com.UAFAbaed Rehman
SWOT ANALYSIS OF ENGRO FOODS LTD.
Creadted by Aabaed ul rehman,M.com.
Institute of business management and social sciences,University of Agriculture Faisalabad.
Swot analysis of engro foods, created by Aabaed ul rehman,M.com.UAFAbaed Rehman
SWOT ANALYSIS OF ENGRO FOODS LTD.
Creadted by Aabaed ul rehman,M.com.
Institute of business management and social sciences,University of Agriculture Faisalabad.
Supply Chain Management at Engro Foods - Iqra UniversityHassaan Elahi
A comprehensive report on the supply chain management at Engro Foods Karachi, Pakistan.
-Written and compiled by Hassaan Elahi
-Group Members: Hassaan Elahi, Ali Amad, Israr Ali Pechuho, Muhammad Zahir Ali, Taimoor Nawaz, and Irfan Zahid
Supply Chain Management at Engro Foods - Iqra UniversityHassaan Elahi
A comprehensive report on the supply chain management at Engro Foods Karachi, Pakistan.
-Written and compiled by Hassaan Elahi
-Group Members: Hassaan Elahi, Ali Amad, Israr Ali Pechuho, Muhammad Zahir Ali, Taimoor Nawaz, and Irfan Zahid
Engro Corporation Limited (formerly known as .Engro Chemical Pakistan Limited.) is one of the largest industrial corporations in Pakistan.
It operates in various sectors
Fertilizer
Food
Energy
Chemical
Business Automation Solutions
Company : Unilever
International ICT Business - Telkom University 2015
*Dhaifina Idznitia Apriyani Naimi
*Isradila
*Nurul Fithri Sylvani
*Amasel A. Swasono
*Lui Anbar Rhainata
The Indian Dairy Food market is comprised of various national and multinational players that specialize in developing various value-added dairy products. The market for dairy products in the India is changing at a brisk rate.
In the post-white revolution, Indian dairy industry has shown constant growth in milk production as well as in per capita milk availability.
World milk production - Increased by 50 % during the last 3 decades.
482 million tones in 1982 to 852 million tones in 2020.
We live in a country which is not only the largest consumer of milk in the world but which also produces about 200 million tonnes of milk every year! Thus, the dairy farming business is gaining prominence in today’s world.
The issues for future approach to Dairy Development should be:
Market oriented activities with a fair pricing policy.
Strengthening of farmers' organisations and gearing support programmes towards small
holder production systems.
A supportive environment for the introduction of small scale milk processing where applicable to give the producer access to a wider share of the market.
To create new and strengthen existing networks for the exchange of information, experience and training facilities.
India ranks first among the world’s milk producing nations since 1998 and has the largest bovine population in the world.
Milk production in India during the period 1950-51 to 2017-18, has increased from 17 million tonnes (MT) to 176.4 MT as compared to 165.4 MT during 2016-17 recording a growth of 6.65%. FAO reported 1.46% increase in world milk production from 800.2 MT in 2016 to 811.9 MT in 2017.
This represents sustained growth in the availability of milk and milk products for our growing population.
Trends of milk production and value added product by the cooperative and organized private sector in India.
Dairying has become an important secondary source of income for millions of rural families.
Of total milk production in India about 4.8 percent milk is either consumed at the producer level or non producer in rural area. The balance 52 percent of milk is marketable surplus available for sale to consumers in urban areas.
Out of marketable surplus it estimated that 40 percent of the milk sold is handled by a organised sector.
The Indian dairy market reached value of nearly INR 6,911 Billion in 2016, growing at a CAGR of 13% during 2010-2016. Some of the major factors driving the growth of the Indian dairy market are rising working-population, increasing disposable incomes and health consciousness among the consumers. Additionally, the government is also taking active participation in advancing and promoting dairy farming practices to promote the production and quality of milk.
Better lives through livestock: ILRI in East Africa focus on dairyILRI
Presentation by Amos Omore at a webinar held to highlight opportunities and initiatives for the development of sustainable dairy farm systems in East Africa 1 June 2021
Similar to Strategic Management of Engro Foods (20)
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3. Industry Overview
The food and its allied products industry is considered Pakistan’s largest
industry
Pakistan’s food industry produces cooking oils, sugar, flour, dairy products
such as milk, butter, yogurt, cheese and ice-cream, biscuits, breads and
confectionery, fruit juices and fruit juice drinks, carbonated beverages,
snack foods based on rice, potatoes, corn and pulses, processed chicken,
jams, jellies, squashes, sauces, pickles, and some canned fruits
Pakistan is the 4rth largest milk producing country in the world
An estimated 33.25 billion liters of annual milk is produced
Approximately 50 million animals managed by 08 million farming
households.
The milk economy represents 27.7% of the total value of the Agriculture
sector.
4. Market Trends
The growth of processed milk is increasing by 20% annually.
People are getting more quality and health conscious with the
passage of time.
Due to impurities of loose milk, people are attracting towards
processed milk.
5. Dairy Industrial SWOT Analysis
STRENGTH
•Good breed of buffalos and cows
•4rth Largest Industry Dairy Industry in Pak.
•Pak Dairy Industry is Cheaper than Austria,
America and other developed countries.
•Farmers are engaged in agriculture and dairy
at the same time.
WEAKNESS
•Small and scattered animal holding
•Prevalence of traditional raw milk marketing
system
•Milk processing predominantly dependant on
obsolete UHT technology
•Inadequate infrastructure and institutional
facilities and support
•Poor quality of animal health care and
breeding services; lack of professional
management
OPPORTUNITIES
•Huge unsatisfied demand of milk and milk
products
•Increase consumer awareness of healthy
eating
•There is an opportunity for companies to
introduce value-added products like ice
creams, flavored milk, dairy sweets, etc
•There is a phenomenal scope for innovations
in product development, packaging and
presentation
THREATS
•Unregulated imports of dairy products at
cheap prices
•Very low quality milk is provided by the
milkmen to dairy farms which is a very big
threat for the entire market.
•The shortage of milk providing animals is also
a threat for entire milk industry.
6. Diversified Portfolio of Engro Pakistan
Engro Corporation Limited (formerly known as .Engro Chemical Pakistan
Limited.) is one of the largest industrial corporations in Pakistan.
It has following subsidiaries business units
Engro Fertilizer
Engro Foods
Engro Power Generation
Engro Polymer & Chemical
Engro EXIMP
Engro Vopak Terminal
Elengy Terminal Pakistan
7. Why did Engro enter the food business?
“Big opportunity due to
population growth and
indigenous sourcing. There is a
huge population. One seventy
million is a very big market.
There are only a few countries
with such a huge population in
the world. Besides, our people
spend a lot on food. Our
economy is agro-based. We get
8. Engro Foods (Pvt.) Limited (EFL)
Engro Foods Limited was formed as a wholly owned
subsidiary of Engro Corporation in 2005.
It start its operation in 2006 and engaged in the
manufacturing, processing and marketing of dairy products,
ice cream and fruit juices.
The Plant Located at Sukkur on 23 Acre Land
The Plant has been established at a Cost of Rs. 1 Billion
which provide direct employment to 1400 people.
9. Quick Facts & Figures
1,243 Employees
45% Market Share of Dairy Products
Market in
300+ Cities in Pakistan
18+ states in USA
4 Provinces in Canada
18th Largest Customer of Tetra Pak World Wide
2nd Largest Company of Chilled Milk Collection of Pakistan
2000+ Milk Collection Centers
35,000 farmers directly linked with EFL
2 Milk Processing Plants
Milk Production Capacity is 700 Thousand Liters per Day.
Total Assets Rs. 24,046 Millions
10. Departments in Engro Foods
Administration
Finance and Accounts
Human Resource
Marketing
Procurement
Management Information System
Production
Quality Assurance
Supply and Distribution
12. Vision Statement
Engro Foods will continue to make
investments
aimed at impacting lives and
delighting consumers
each day, every day, in a multitude
of ways.
13. Mission Statement
“Build Branded food business to
improve quality of life by offering
tasty, affordable and highly
nutritional products to our
consumers while maximizing stake
14. Objective
Engro foods main objectives are to
supply everyone their favorite Dairy
Products and to satisfy the
consumer needs and wants. Engro
foods second main objectives are
to provide profit to the
shareholders and increase the
18. SWOT ANALYSIS
OPPORTUNITIES
Govt. Funding
• Funding to
farmers
Consumption
• Increased
consumption
of Processed
Liquid Milk
Awareness
• Dissatisfaction
with loose
milk
Increased
Population
• Increase in
consumption
of process
milk
21. CORE COMPETENCIES
Good brand name
Doing business without interest
Latest technology and has a high production capacity.
80,000 liters
Distribution networks (600 distributors across Pakistan )
22. KEY SUCCESS FACTORS
Research & Development
Financial Position
Market Share
Product Quality
Price Competitiveness
Management
Global Expansion
Customer service
Network Sales And Distribution
Production Capacity
23. PESTEL Analysis
o EFL make strategies according to the laws and legislations.
o EFL abides to laws set by the government for trade policies,
government policies and completes its responsibilities in a
better manner.
P - POLITICAL FACTOR
24. PESTEL Analysis
EFL is strongly affected by both the Economic and the
Demographic.
E - ECONOMICAL FACTOR
25. PESTEL Analysis
EFL has helped to bring about a change in life style of the
Pakistani People by introducing Bactofuge technology
People awareness program for Olpers and Tarang
Bactofuge treated milk, which helps to improve the sale.
Usage of open Gawala milk & standardized packed milk.
S - SOCIAL FACTORS
26. PESTEL Analysis
Use of new technology gives firm there competitive
advantage.
EFL adopted Bactofuge Technology (Whereas Haleeb use
UHT Technology)
T – TECHNOLOGICAL FACTORS
27. PESTEL Analysis
• Environmental changes can cause failure of strategic plans
• EFL is using environment friendly Technology
• EFL has a friendly environmental culture within the
organization to make their employees comfortable and to
deal with the external problems
E - ENVIRONMENTAL FACTOR
28. PESTEL Analysis
o Check government policy about milk industry
o EFL strictly follows laws like, Minimum wage, working time,
minimum working age, & Environmental regulations
L – LEGAL FACTOR
29. PESTLE Analysis
EFL renowned company since 2006, and the reason for its
important ethical value.
They don’t sale on credit or on interest because they
consider it unethical and not according to the law of our
religion
E - ETHICAL FACTOR
31. Marketing Mix
Eye catching distinctive packaging of Olper’s Milk (Red
Color)
Olwell will be positioned in a way that it will target people who
are goal-oriented and focus on their careers
POSITIONING
32. Marketing Mix
A massive advertisement campaign with Olper's logo on
every bill board, ads and newspapers
Free Tea using Olper’s Milk will provided to the potential
buyers at major departmental stores for testing purposes
PRODUCT STRATEGY
33. Marketing Mix
Adopting competitive pricing strategy
Prices of the competitors are studied
Milk pack is around 70 Rs, we will introduce our milk with a
price slightly lower than this.
PRICING STRATEGY
34. Marketing Mix
Olper's milk launched in many major cities
Distribution into five major regions Lahore, Karachi, Multan,
Islamabad and Peshawar
Efficient transport facilities as well as warehouses and
storages in different cities
Trained & Experienced personals will be hired & 5% fixed
commission rate
Sales target set twice a month after discussion the market
situation with distributor
Incentives, bonuses, increments, and training will be provided
to the distributors and staff for further improvement in the
distribution field
DISTRIBUTION STRATEGY
35. COMPETITIVE ANALYSIS
As a new entrant EFL focused more on advertising to
compete with old one’s like Haleeb, Nestle
Nestle maintained its value of gross profit margin around or
above 30% to ensure that it has a strong control over its
costs, and the efficiency of production. But on the other
hand, Haleeb faced a bit of down fall when Olper’s
introduced their campaign
36. Product Life Cycle Omore
OMORE is at the introductory phase at the life cycle phase as it was
launched in 2009.
At the introduction stage, you should focus on the following
marketing factors:
pricing
distribution
promotion
38. omung lassi’s 2013 campaign
An extension from its 2012 campaign, Omung
Lassi's 2013 campaign was geared towards
emphasizing love as a way to target young
audiences. In 2013, Omung Lassi launched its
Pyar Ko Vote Do campaign targeted to its young
market — the energetic, and lively which are
dispersed in the country's colleges and
universities.
40. Tarang IIFA 2013
Tarang’s promise for bringing something
dhamakedaar every time for consumers led to its first
cross-border consumer promotion initiative in the
STC category ever - Tarang IIFA 2013. This campaign
was not only a new way to garner consumer interest,
but also excited Tarang lovers. With their daily
purchase of Tarang, consumers were offered the
opportunity to attend IIFA Awards 2013. The selection
took place over a lucky draw
43. the launch of mabrook
For the first time, Engro Foods has taken the front-end
retailer model to market Mabrook. Mabrook is available
at dedicated Mabrook Milk Shops - retail outlets - that
are spread across Karachi, offering milk from dispenser
and pre-packed pouches.
49. Comments on Some Financial Indicators
o Gross Profit Ratio
Decline in 2013 compared to last year was due to high inflation in input and utilities cost.
o Net Profit to Sales / EBITDA Margin to Sales
Externalities like aggravating power crises, law and order situation together with
distribution issues & one-time charges led to the deterioration of these ratios in 2013
o Return on Equity
From 2010 to 2012 these returns witnessed improvement on account of business
performance and growth. Decline in 2013 is mainly due to one-time charges coupled
with other issues discussed above
o Return on Capital Employed
This is in line with the profitability; the year 2013 was a test of Company’s resilience to
face turbulent times after a smooth ride for few years back to back.
o Current Ratio / Acid Test Ratio
As a best practice, the Company intends to keep its current ratio higher than one. In
2013 this ratio was impacted due to the utilization of short term investments to finance
capital commitments.
50. Comments on Some Financial Indicators
o Cash to Current Liabilities
The Company has maintained a consistent ratio throughout
o Cash Flow from Operations to Sales
Due to burn up of cash in earlier years, the ratio was negative. However, with the
increased cash generation, the ratio has improved in recent years.
51.
52. Future Strategy
In January 2014, the company has also taken price increase
in one of its brands to arrest the declining margins. The
Company is also working on various efficiency projects
including the Heavy Fuel Oil based power plant which will
result in lower energy costs. Moreover, the new powder plant
at Sahiwal which will be operational shortly is expected to
contribute towards stabilizing the Company’s margins.
The management will continue to focus on key growth
parameters of innovation, brand differentiation and
continuous business expansion including expansion in new
products, e.g., pilot project for “Mabrook” (the fresh dairy
segment).
54. Success Points
Growth in a short span of time:
The company laid its foundation few
years ago in 2004 and within such short
span of time Engro foods has shown
stupendous and extraordinary growth
compared to other dairy product
manufacturing companies.
55. Success Points
Dominating the market giants:
One of the key features that highlight
Engro foods as a success story is the
way company wiped out some of the
leading marketing giants such as
Haleeb off the charts and even giving
hard time to Nestle, Unliver etc. .
56. Success Points
Quality Product and Customer Trust:
A company is nothing without its customers
and from the very beginning Engro foods has
given notable significance to its customers by
providing them with quality products of
international standards at economical prices.
57. Recommendations/ Suggestions
Engro Foods should have much diversified bi-product line of
dairy products like Nestle & Haleeb
They should introduce new promotions to get customers’
attention
EFL should expand its dairy farms so that they can get
competitive advantage
EFL should focus on Market Penetration, Market
Development and Product Development strategies with
more efforts to be the market leader
58. Recommendations/ Suggestions
They should go expand its capacity to enter into in
international market like Nestle.
Engro Foods can be into Co-branding with other brands like
Olper’s with Lipton tea bags, Olper’s with different biscuits
etc. to increase their sales
They can also move towards other foods products like
Nestle launch Kit Kat Chocolate, Meggi Noodles, Sweets
Candies etc.