What is Edgerank? Also from the December 2014 BYB (Build Your Business) Workshop held at the Hillsboro Chamber of Commerce in Oregon, presented by Hook SEO, this PPT presentation covers Facebook's Edgerank and how it affects you as a business.
The right PR tool increases efficiency and effectiveness. But with so many services vying for attention, how do you choose the ones that fit your needs?
Equip yourself for success in 2015 with an unbiased analysis of the industry’s top solutions from Kellye Crane.
6 Steps to Developing a Content-First Marketing StrategyCision
Does your content impact the bottom line?
If your content doesn’t provide value, your target audience won’t buy.
In this webinar, Content Marketing Institute founder Joe Pulizzi will discuss how to develop content that builds an audience, influences customers and drives sales.
Joe will show you how to:
-Develop a “content-first” business model in six steps
- Attract a loyal audience by creating valuable content
- Convert followers and subscribers into customers
- Deliver impactful communication through paid, earned,
shared and owned media
Connect & SCORE is an opportunity for you to find out about your local resources available for mentorship and business growth in Guilford County. Each Connect and SCORE will focus on a different subject matter. To get you prepared for success with your business in 2016 this month's topic is POWER MARKETING! Learn how to use various social media outlets such as Facebook, Twitter, Instagram, and Periscope to get your message out the your target consumers. Each attendee will leave with a 1 page marketing plan and see how to connect the dots when using online marketing. This event is free and the facilitator is SCORE Mentor Chisa D. Pennix-Brown, MBA.
Your audience doesn’t trust brand messaging. So how can you truly engage with them?
Social media provides a conduit to engage with trustworthy influencers who can relay your brand messages, reach your target audience and make your story resonate.
Join Cision’s Natalia Dykyj and Stacey Miller to learn how to use social media to build mutually-beneficial relationships with the influencers your audience trusts.
They’ll show you how to:
- Grow closer to your audience by targeting key influencers
- Identify relevant contacts using the right tools
- Build rapport with social media best practices
- Get on influencers’ radars by engaging across mediums
Why should businesses and brands care about Instagram? According to eMarketer, Instagram is the number one place marketers are planning to increase their digital investment in 2016. Instagram brings a lot of excitement to the marketing table...but it also brings a lot of confusion. Join digital marketing expert Sarah Kurtenbach to learn best practices on posting, content, and advertising on this growing social media platform.
Sarah Kurtenbach Founder, The KB Group
A presentation illustrating the value of mobile and video marketing -- and how they can be leveraged for content marketing. This deck includes a case study on how we generated $4 million in revenue using this core method for an information product.
What is Edgerank? Also from the December 2014 BYB (Build Your Business) Workshop held at the Hillsboro Chamber of Commerce in Oregon, presented by Hook SEO, this PPT presentation covers Facebook's Edgerank and how it affects you as a business.
The right PR tool increases efficiency and effectiveness. But with so many services vying for attention, how do you choose the ones that fit your needs?
Equip yourself for success in 2015 with an unbiased analysis of the industry’s top solutions from Kellye Crane.
6 Steps to Developing a Content-First Marketing StrategyCision
Does your content impact the bottom line?
If your content doesn’t provide value, your target audience won’t buy.
In this webinar, Content Marketing Institute founder Joe Pulizzi will discuss how to develop content that builds an audience, influences customers and drives sales.
Joe will show you how to:
-Develop a “content-first” business model in six steps
- Attract a loyal audience by creating valuable content
- Convert followers and subscribers into customers
- Deliver impactful communication through paid, earned,
shared and owned media
Connect & SCORE is an opportunity for you to find out about your local resources available for mentorship and business growth in Guilford County. Each Connect and SCORE will focus on a different subject matter. To get you prepared for success with your business in 2016 this month's topic is POWER MARKETING! Learn how to use various social media outlets such as Facebook, Twitter, Instagram, and Periscope to get your message out the your target consumers. Each attendee will leave with a 1 page marketing plan and see how to connect the dots when using online marketing. This event is free and the facilitator is SCORE Mentor Chisa D. Pennix-Brown, MBA.
Your audience doesn’t trust brand messaging. So how can you truly engage with them?
Social media provides a conduit to engage with trustworthy influencers who can relay your brand messages, reach your target audience and make your story resonate.
Join Cision’s Natalia Dykyj and Stacey Miller to learn how to use social media to build mutually-beneficial relationships with the influencers your audience trusts.
They’ll show you how to:
- Grow closer to your audience by targeting key influencers
- Identify relevant contacts using the right tools
- Build rapport with social media best practices
- Get on influencers’ radars by engaging across mediums
Why should businesses and brands care about Instagram? According to eMarketer, Instagram is the number one place marketers are planning to increase their digital investment in 2016. Instagram brings a lot of excitement to the marketing table...but it also brings a lot of confusion. Join digital marketing expert Sarah Kurtenbach to learn best practices on posting, content, and advertising on this growing social media platform.
Sarah Kurtenbach Founder, The KB Group
A presentation illustrating the value of mobile and video marketing -- and how they can be leveraged for content marketing. This deck includes a case study on how we generated $4 million in revenue using this core method for an information product.
Branchout 2017 - Day 1 Session - Amanda GoetzBranch
Driving Agile Mobile Innovations Across Departments - The Role of Product Marketing
By Amanda Goetz, Head of Consumer & Product Marketing at The Knot
Product Marketing is a critical, strategic role but still wildly misunderstood and underutilized across but everything you need to know about working with Product Marketing you learned in Preschool. Join XO Group's (flagship brand - The Knot) Head of Product Marketing to learn 5 proven strategies to work effectively with your Product Marketer to benefit your mobile-minded organization and increase user acquisition, retention and grow brand equity.
Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly.
Ten Ethical Strategies to Generate Revenue through Blogs, Podcasts, YouTube, Facebook and Twitter!
- Blogging. Podcasting. Twitter. YouTube. What sites and technologies are most important?
- Business applications to deliver bottom line profitability. - Where are prospects hanging out, which sites are important to them?
- How to build and nurture a personal brand
- How to monetize blogs, podcasts and social networks
- The Britney Spears Strategy
- The Cascading Content Strategy
- My 100% Guarantee for how to succeed in Social Media if you have no extra time
Practice Listening: From Competitors to CustomersCision
Conversations about your brand are happening every day on social media. You may hear what your audience has to say, but are you truly listening? Social media influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten come together to share how to listen to competitors, influencers, prospects, customers and employees.
Social media marketing is bigger discussion than just marketing - it's a business discussion. This is presentation I did for the Maine Business Technology Expo in Portland, ME - 5/12/10
Thanks to @chrisbrogan @briansolis @equalman @gapingvoid @charleneli @jowyang @julien (and others I'm sure I'm leaving off) for making me so smart. ;)
In the age of Interactive marketing we have precise information about which programs are working, this presentation will share:
- What to look at in Google Analytics
- How to baseline your competitor’s activities
- Social Media Measurement
- Exit Surveys
- Facebook Insights, YouTube Insights
- Read the minds of your customers
- Free and Paid Tools
Be On sales pack for June 2013.
Mixing the thoughts from the Cannes Lions seminar with Be On's new pillars of Create, Syndicate and Measure this deck explains not just the megatrends and emotional studies, but also how they relate to the way brands can achieve success in the social video space via Syndication and Measurement.
To keep customers coming back for more, you need to provide a variety of engaging content through your blog, social channels, press releases and more. View Jeff Barrett's "Convert More Customers With Video + Social" webinar presented by Cision and Social Fresh Conference.
LIGHTS! CAMERA! CUSTOMERS!
Building Your Business Through You Tube and Video Marketing!
An All-Sta Panel Including:
MODERATOR:
Jay Berkowitz, Founder and CEO of of Ten Golden Rules
PANELISTS:
J.B. Glossinger, MBA, Ph.D.,
Internationally known Speaker, Author, Coach and Consultant.
Share Ross, Owner
Video Rockstar University
Jennifer Seremetis, Producer and Owner
Plum Productions
Racking up Facebook Likes looks great, but those Likes are useless unless they drive leads and sales. So how do you turn Facebook fans into paying customers?
Facebook partner and top social media thought leader Mari Smith reveals seven proven tactics for growing a fiercely loyal customer base on Facebook.
20 Ideas for Marketing your Destination with Social MediaSarah Page
Presentation given during the 2014 Nebraska Tourism Conference in North Platte, NE on ways to use social media tools and channels to help in promoting destinations to visitors.
Start preparing now for 2017!
Brands looking to make an impact in 2017 must begin preparing now…or risk getting left behind. With information on key dates and events, as well as insights on media outlets’ deadlines and pitching preferences, brands can better plan, create and target their content marketing.
Join Cision’s Senior Manager, Content Marketing Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone and find out how to:
- Better plan outreach initiatives with a centralized content plan
- Maximize engagement through strategic content distribution
- Avoid legal pitfalls and what you can do with your content
- Increase online discoverability through content promotion
Don’t get left behind – start preparing for 2017 now.
YouTube Super Tactics- how to be a super hero with YouTube MarketingOwen Hemsath
YouTube Marketing has never been more available to brands and small businesses than right now! In this presentation, I'll show you the YouTube Super Tactics that will make your channel explode past the competition.
Learn more about me at http://thevideospot.net/blog
In this presentation on YouTube marketing, you'll learn the basic marketing tactics used by video marketing experts across the YouTube sphere. While you can't expect to master YouTube from a slide deck, you can expect to learn more than you've ever learned about YouTube.
This presentation goes WAY beyond "optimize your title with keywords" to actually reveal the strategies and tactics necessary to soar past the competition like a bird... or a plane... or a #supertuber !
Branchout 2017 - Day 1 Session - Amanda GoetzBranch
Driving Agile Mobile Innovations Across Departments - The Role of Product Marketing
By Amanda Goetz, Head of Consumer & Product Marketing at The Knot
Product Marketing is a critical, strategic role but still wildly misunderstood and underutilized across but everything you need to know about working with Product Marketing you learned in Preschool. Join XO Group's (flagship brand - The Knot) Head of Product Marketing to learn 5 proven strategies to work effectively with your Product Marketer to benefit your mobile-minded organization and increase user acquisition, retention and grow brand equity.
Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly.
Ten Ethical Strategies to Generate Revenue through Blogs, Podcasts, YouTube, Facebook and Twitter!
- Blogging. Podcasting. Twitter. YouTube. What sites and technologies are most important?
- Business applications to deliver bottom line profitability. - Where are prospects hanging out, which sites are important to them?
- How to build and nurture a personal brand
- How to monetize blogs, podcasts and social networks
- The Britney Spears Strategy
- The Cascading Content Strategy
- My 100% Guarantee for how to succeed in Social Media if you have no extra time
Practice Listening: From Competitors to CustomersCision
Conversations about your brand are happening every day on social media. You may hear what your audience has to say, but are you truly listening? Social media influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten come together to share how to listen to competitors, influencers, prospects, customers and employees.
Social media marketing is bigger discussion than just marketing - it's a business discussion. This is presentation I did for the Maine Business Technology Expo in Portland, ME - 5/12/10
Thanks to @chrisbrogan @briansolis @equalman @gapingvoid @charleneli @jowyang @julien (and others I'm sure I'm leaving off) for making me so smart. ;)
In the age of Interactive marketing we have precise information about which programs are working, this presentation will share:
- What to look at in Google Analytics
- How to baseline your competitor’s activities
- Social Media Measurement
- Exit Surveys
- Facebook Insights, YouTube Insights
- Read the minds of your customers
- Free and Paid Tools
Be On sales pack for June 2013.
Mixing the thoughts from the Cannes Lions seminar with Be On's new pillars of Create, Syndicate and Measure this deck explains not just the megatrends and emotional studies, but also how they relate to the way brands can achieve success in the social video space via Syndication and Measurement.
To keep customers coming back for more, you need to provide a variety of engaging content through your blog, social channels, press releases and more. View Jeff Barrett's "Convert More Customers With Video + Social" webinar presented by Cision and Social Fresh Conference.
LIGHTS! CAMERA! CUSTOMERS!
Building Your Business Through You Tube and Video Marketing!
An All-Sta Panel Including:
MODERATOR:
Jay Berkowitz, Founder and CEO of of Ten Golden Rules
PANELISTS:
J.B. Glossinger, MBA, Ph.D.,
Internationally known Speaker, Author, Coach and Consultant.
Share Ross, Owner
Video Rockstar University
Jennifer Seremetis, Producer and Owner
Plum Productions
Racking up Facebook Likes looks great, but those Likes are useless unless they drive leads and sales. So how do you turn Facebook fans into paying customers?
Facebook partner and top social media thought leader Mari Smith reveals seven proven tactics for growing a fiercely loyal customer base on Facebook.
20 Ideas for Marketing your Destination with Social MediaSarah Page
Presentation given during the 2014 Nebraska Tourism Conference in North Platte, NE on ways to use social media tools and channels to help in promoting destinations to visitors.
Start preparing now for 2017!
Brands looking to make an impact in 2017 must begin preparing now…or risk getting left behind. With information on key dates and events, as well as insights on media outlets’ deadlines and pitching preferences, brands can better plan, create and target their content marketing.
Join Cision’s Senior Manager, Content Marketing Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone and find out how to:
- Better plan outreach initiatives with a centralized content plan
- Maximize engagement through strategic content distribution
- Avoid legal pitfalls and what you can do with your content
- Increase online discoverability through content promotion
Don’t get left behind – start preparing for 2017 now.
YouTube Super Tactics- how to be a super hero with YouTube MarketingOwen Hemsath
YouTube Marketing has never been more available to brands and small businesses than right now! In this presentation, I'll show you the YouTube Super Tactics that will make your channel explode past the competition.
Learn more about me at http://thevideospot.net/blog
In this presentation on YouTube marketing, you'll learn the basic marketing tactics used by video marketing experts across the YouTube sphere. While you can't expect to master YouTube from a slide deck, you can expect to learn more than you've ever learned about YouTube.
This presentation goes WAY beyond "optimize your title with keywords" to actually reveal the strategies and tactics necessary to soar past the competition like a bird... or a plane... or a #supertuber !
Marketing with YouTube. 74% of all Internet traffic in 2017 will be video. It's time to get on board. Video is the fastest way to share information. It’s not just fast, it’s emotional and believable. Video builds trust, authority and Google ranking. It’s been shown that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text alone. Facebook is generating 8 billion video views per day. More than 50 percent of people who visit Facebook every day watch at least one video. The average user spends 88% more time on a website with video. Landing pages with video have up to 800% more conversion than the same page without a video.
The time is now.
Video for Social Media Presentation Philly NetSquared/Net Tuesday 7.5.11Debbie Brown
This presentation highlights how social media and advances in technology have fundamentally changed how organizations are using video in their fundraising and marketing strategies. Also included are distribution tips, how to find your audience online, when to DIY and when to hire a Pro, and more.
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
Show, Don't Tell! Using Video to Tell Your StoryHall_
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
You can watch a full recording of this webinar online here http://www.hallme.com/webinars/show-dont-tell-using-video-to-tell-your-story-227.php
Screw Viral – Tube Responsibly! Social Video SEO for Business SuccessGrant Crowell
With video more prevalent than ever in search traffic and more engaging than static content, SEO professionals who wish to thrive must learn the basics of video marketing and optimization to stay relevant.
CONTENTS:
• Why Video is the big advantage for SEO
• How to SEO your videos for Search on YouTube and Websites.
• Which SEO ranking factors matter most on YouTube
• Top tips and tricks for basic video production and publishing for SEO juice
• How to work Social media marketing into your Video SEO
SPEAKER BIO
Video ROI Specialist with 20 years of professional online marketing experience across SEO, Social, and Usability for B2B and B2C clients on the agency and brand side.
Full speaker bio: https://raleighseomeetup.org/conference/2018-raleigh-seo-conference/speakers/grant-crowell/
PRESENTATION INFO:
Tuesday, May 15, 2018
North Carolina Nature Research Center
121 West Jones Street, Raleigh, NC 27603
These are the 11 trends that I see happening this year in social media and digital marketing. These slides are from a webinar I hosted for ANA.
Join us for our next webinar on social media.
http://www.convertwithcontent.com/webinar-10-ways-to-get-more-results-with-social-media-marketing/
Social Video For Business Vistage Talk April 28Doug Lehman
Social Video Business Presentation for Vistage. Using Social Video by embracing social video, engagement tips,excuting a video distribution strategy and equipment and resources for Video Marketing Today. Leveraging Social video and social selling to increase revenue, sales, reduce costs and expand brand awareness.
A presentation on the digital revolution with UK related Social Media stats accurate as at 2013. Also includes Sport England stats, perfect inspiration for Amateur Sports Clubs to up their Social Media activity. First presented at the Smartwayforward conference at Lee Valley by Ian Wakefield Sep 2013.
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Testimonial Builder Zumba Case Study
1. Online Video Testimonials Drive Sales
70% of consumers look
at PRODUCT REVIEWS
before making a purchase.
83% of mothers do online
research about products or
services that interest them.
Source: Google
2. Source: Brand.com
Improve Customer Reach – Improve Brand Recognition
4 Step Process:
1. Shoot Your
Testimonial
2. Share on Dedicated
YouTube Page
3. Share on Social Media
4. Build Your Brand
3. Zero Moment of Truth
72 % of consumers say that
positive reviews make them
trust a local business more.
Source: Bright Local 2014
4. Up to 9/10 Consumers will trust
an online review as much as a
personal recommendation
Source: Bright Local 2014
The New Word of Mouth Recommendation.
5. Increase Exposure on Page 1 of Google.
Less than 1% go past Page One on Google.
Online reviews rank highest.
Be found by consumers.
You WILL lose sales.
6. • In 2006 Google purchased YouTube for $1.65 Billion
• YouTube is the 2nd largest search engine (behind
only Google).
• YouTube is one of the most beneficial marketing
tools available today.
&
8. SEO Algorithm Incorporated
Into Review Sites
Testimonial Builder is designed
to help you:
• create
• publish
• syndicate
online video testimonials.
Reach more local prospects and
build your brand and business.
12. eMail the Video While You are Still With the Client.
Send the video to the person
giving the testimonial after
it is uploaded to YouTube.
Usually takes under a minute
for the video to upload.
13. After it is Uploaded Start Sharing
Can be shared on:
• Facebook
• Twitter
• Pinterest
• Tumblr
• Via text
• Your website
• Your blog
14. Send the Video to the Person Giving Your Testimonial
They will then share the video
with friends and family. All of
them are local prospects.
Referrals, Referrals and more
Referrals will start pouring in.
15. They will also post it on Facebook
The average person has about
350 Facebook friends.
Local
Trusted
Genuine
Mass exposure
No cost
Source: Statistica
16. Client shares Video with Large Local Audience
350
Friends
350
Friends 350
Friends
350
Friends
350
Friends
