Build Your Brand with Instagram
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Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly.
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Build Your Brand with Instagram
- 1. Learn the Tools and Tactics to Unlock Instagram’s Potential for Your Brand Build Your Brand with Instagram
- 2. Meet Jenn Herman • Social Media Blogger • Social Media Speaker • Trainer & Consultant • Instagram Expert www.jennstrends.com @jenns_trends 2
- 3. Why Should You Be On Instagram? • The fastest growing social media platform • More active users than Twitter • It’s not just for the “kids” • Not going away any time soon • Best engagement rates on social media • Community development • It’s FUN! 3
- 4. What You’re Going to Learn • Setting up your Instagram account for success • Promoting your business on Instagram • Connecting with your audience • Hashtag strategies • Instagram ads 4
- 5. Setting Up Your Instagram Account for Success 5
- 6. Formatting Your Instagram Bio • 5 Key Areas in Your Bio – Profile Photo – Name & Username – Bio Description – URL – Public Profile 6
- 7. Formatting Your Instagram Bio 7
- 8. Promoting Your Business on Instagram with Quality Content 8
- 9. Types of Content to Share • Products or services • Offers and promotions • Behind-the-scenes • Tips or tutorials • Greetings or messages • Contests or giveaways • Instagram EXCLUSIVE content! 9
- 10. Creating Quality Photos • Use “organic” or “native” style images – Not so “magazine” or “studio” style – Puts the viewer in the scene 10
- 11. Creating Quality Photos • Unique Content that Stands Out in the Feed – High Resolution – Unique Perspectives – Evokes Emotions 11
- 12. Creating Quality Videos • Videos can only be 15 seconds • Pick a great cover photo for the feed • Create fresh new Instagram exclusive videos • Repurpose existing video content 12
- 13. Creating Quality Captions • Be descriptive • Not too short, not too long • Take the photo/video “story” that much further 13
- 14. Creating Quality Captions • Be descriptive • Not too short, not too long • Take the photo/video “story” that much further 14
- 15. Creating Calls-to-Action • Use calls-to-action to drive real traffic – Be clear and concise – Tell them EXACTLY what to do – Make it valuable 15
- 16. Creating Calls-to-Action • Use calls-to-action to drive real traffic – Be clear and concise – Tell them EXACTLY what to do – Make it valuable 16
- 17. Creating Calls-to-Action • Use calls-to-action to drive real traffic – Be clear and concise – Tell them EXACTLY what to do – Make it valuable 17
- 18. Connecting with Your Audience on Instagram 18
- 19. Connecting with Branded Content • Connect with your audience using branded content – Relevant to your brand – Consistent – Recognizable 19 @gopro
- 20. Connecting with Branded Content • Connect with your audience using branded content – Relevant to your brand – Consistent – Recognizable 20 @burberry
- 21. Connecting with Branded Content • Connect with your audience using branded content – Relevant to your brand – Consistent – Recognizable 21 @chobani
- 22. Connecting by Humanizing • Connect with your audience by humanizing your brand – Showcase your employees 22
- 23. Connecting by Humanizing • Connect with your audience by humanizing your brand – Showcase your employees 23
- 24. Connecting by Humanizing • Connect with your audience by humanizing your brand – Showcase your employees 24
- 25. Connecting by Humanizing • Connect with your audience by humanizing your brand – Showcase your workplace(s) 25
- 26. Connecting by Humanizing • Connect with your audience by humanizing your brand – Showcase your workplace(s) 26
- 27. Connecting by Humanizing • Connect with your audience by humanizing your brand – Showcase your workplace(s) 27
- 28. Connecting by Humanizing • Connect with your audience by humanizing your brand – Showcase community involvement 28
- 29. Connecting by Humanizing • Connect with your audience by humanizing your brand – Showcase community involvement 29
- 30. Connecting with Your Story • Connect with your audience by telling your company story – How your company started – How your company has evolved – How your company is growing – Use trends like #TBT to share memories 30
- 31. Connecting with Your Story 31
- 32. Connecting with Your Story 32
- 33. Implementing an Effective Hashtag Strategy 33
- 34. Why Use Hashtags • Significantly increase the reach of your posts • Help your target audience find you • Create a custom hashtag gallery around your content 34
- 35. How to Use Hashtags • Use RELEVANT hashtags • Use industry related hashtags • An average of 5-10 hashtags per post • Combine popular, moderately popular, less popular, and custom hashtags • Don’t hashjack • Captions vs. comments 35
- 37. Instagram Ads for Everyone • No longer just for the “big” brands • Ad budgets will be more affordable • Operate through Facebook Ads Manager • Still in the “roll out” phase 37
- 38. Instagram Ads for Everyone • Photo ads • Video ads • Carousel ads 38
- 39. Carousel Ads 39
- 40. Using Instagram Ads • Keep them “organic” and true to Instagram • Reach new ideal audiences – Use the targeting features strategically • Don’t rely on ads • Clickable action buttons – Shop Now, Learn More, Sign Up • Users can provide feedback 40
- 41. There’s Always So Much More… 41
- 42. How to Get it! • www.jennstrends.com • @jenns_trends – Instagram and Twitter • Facbook.com/jennstrendsonline • jenn@jennstrends.com 42
- 43. Let’s Answer Your Questions! 43