SlideShare a Scribd company logo
Facilitated by SCORE Mentor Chisa D. Pennix-Brown, MBA
www.Greensboro.Score.org
ScoreGSO@Gmail.com
336-333-5399
Welcome
• Phones on silent or vibrate
• Ask questions
• Follow us on Social Media
www.FB.com/ScoreTriad
http://Twitter.com/ScoreTriad
www.Periscope.TV/ScoreTriad
www.Instagram.com/ScoreTriad
Strategy
A strategy is a plan of action
designed to achieve an
objective. Strategies tell
you how you’re going to get there,
the overall direction you are going
to take.
A&B Campaigns
A/B Testing Campaigns allow you to
test different versions of a single
campaign to see how small
changes can have a
BIG IMPACT on your results.
A B
Facebook
• Fan Page (BUSINESS)
• Likes
• Most similar to a website
• Collect emails
• Connect with customers
• List events
Twitter• Microblogging
• Connect worldwide
• Create lists
• Follow Influencers
• See what’s trending
• Fast Paced
Instagram• Picture based platform
• Must use on your phone
• Younger Demographic
• Visually attractive
• Use hashtags
• Great for products & brands
Periscope• Video Platform
• Immediate response
• Only used on cell phone
• Build an Audience
• Integrate into new marketing
efforts
Choose Your Apps
• IFTTT.com
• Hootsuite.com
• Buffer.com
• PageModo.com
Action Plan
• Review the Calendar
• Break Your Marketing Up
into Quarters
• Research Regional &
Local Events
Thank You!
@ScoreTriad

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CONNECT & SCORE

  • 1. Facilitated by SCORE Mentor Chisa D. Pennix-Brown, MBA www.Greensboro.Score.org ScoreGSO@Gmail.com 336-333-5399
  • 2. Welcome • Phones on silent or vibrate • Ask questions • Follow us on Social Media www.FB.com/ScoreTriad http://Twitter.com/ScoreTriad www.Periscope.TV/ScoreTriad www.Instagram.com/ScoreTriad
  • 3. Strategy A strategy is a plan of action designed to achieve an objective. Strategies tell you how you’re going to get there, the overall direction you are going to take.
  • 4. A&B Campaigns A/B Testing Campaigns allow you to test different versions of a single campaign to see how small changes can have a BIG IMPACT on your results.
  • 5. A B
  • 6. Facebook • Fan Page (BUSINESS) • Likes • Most similar to a website • Collect emails • Connect with customers • List events
  • 7. Twitter• Microblogging • Connect worldwide • Create lists • Follow Influencers • See what’s trending • Fast Paced
  • 8. Instagram• Picture based platform • Must use on your phone • Younger Demographic • Visually attractive • Use hashtags • Great for products & brands
  • 9. Periscope• Video Platform • Immediate response • Only used on cell phone • Build an Audience • Integrate into new marketing efforts
  • 10. Choose Your Apps • IFTTT.com • Hootsuite.com • Buffer.com • PageModo.com
  • 11. Action Plan • Review the Calendar • Break Your Marketing Up into Quarters • Research Regional & Local Events