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Leveraging the Power of Video
Testimonials to Sell More Cars:
They Share You Sell
•  Easy and efficient
branding
•  Redirects F&I downtime
•  Enhance grassroots
marketing
•  Influences future
prospects
Video Testimonials
The	
  car	
  buying	
  process	
  starts	
  online.	
  
Breakout Search Terms in 2015:
“Reviews” 60,000 Average Monthly
Searches
“Testimonials” 8,000 Average Monthly
Searches
&
YouTube is the 2nd Largest Search Engine
(behind only Google)
Testimonials are like online reviews on steroids.
9	
  out	
  of	
  10	
  Consumers	
  will	
  trust	
  an	
  
online	
  review	
  as	
  much	
  as	
  a	
  
personal	
  recommendation	
  
Video Influences
Buying Decisions
•  73% of consumers are more likely to make a
purchase after watching videos that explain a
product or service.
•  1 in 4 shoppers say they've used YouTube to
search for a video related to a product they're
considering while in store
Prospects Are Sharing
Video Content on Facebook
•  93% of consumers find video helpful while
comparison shopping
•  300 hours of video are uploaded to
YouTube per minute
•  323 Days of video are viewed every minute
on Facebook
Testimonial	
  Builder	
  will	
  help	
  you:	
  	
  
•  create	
  
•  publish	
  
•  syndicate	
  
online	
  video	
  testimonials.	
  
	
  
Reach	
  more	
  local	
  prospects,	
  sell	
  
more	
  cars,	
  and	
  rank	
  higher	
  on	
  
Google.	
  	
  
Shoot a video testimonial at time of delivery.
Take	
  Advantage	
  of	
  the	
  Down	
  Time	
  
•  The	
  wait	
  for	
  financing	
  can	
  be	
  
stressful,	
  there	
  is	
  a	
  chance	
  for	
  
buyer’s	
  remorse	
  
•  Make	
  the	
  wait	
  fun	
  by	
  filming	
  
and	
  sharing	
  a	
  video	
  
tes>monial	
  
Each	
  social	
  media	
  share	
  
reaches	
  a	
  trusted	
  local	
  
audience	
  of	
  family	
  and	
  friends.	
  
All	
  of	
  them	
  are	
  local	
  prospects.	
  
	
  
	
  
Referrals,	
  Referrals	
  and	
  more	
  
Referrals	
  will	
  start	
  pouring	
  in.	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
Your	
  Business	
  Gains	
  Massive	
  Social	
  Media	
  Exposure	
  
MOST people will post it on Facebook
The	
  average	
  user	
  has	
  about	
  350	
  
Facebook	
  friends.	
  
	
  
ü  Local	
  
ü  Trusted	
  
ü  Genuine	
  
ü  Mass	
  exposure	
  
ü  No	
  cost	
  
Each Video reaches this Large Local Audience
350
Friends
350
Friends
350
Friends
350
Friends
350
Friends
How to Use Video Testimonials In Your Advertising
How to Use Video Testimonials In Your Advertising
How to Use Video Testimonials In Your Advertising
Start	
  selling	
  more	
  cars	
  today!	
  
Shoot	
  Your	
  Testimonial:	
   Share	
  on	
  YouTube:	
  
Share	
  on	
  Social	
  Media:	
   Build	
  Your	
  Brand:	
  
Peter “Webdoc” Martin
954.205.7716 cell
410.296.2343 office
peter@cactusskydigital.com

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Leveraging the Power of Video Testimonials to Sell More Cars

  • 1. Leveraging the Power of Video Testimonials to Sell More Cars: They Share You Sell
  • 2. •  Easy and efficient branding •  Redirects F&I downtime •  Enhance grassroots marketing •  Influences future prospects Video Testimonials
  • 3. The  car  buying  process  starts  online.  
  • 4. Breakout Search Terms in 2015: “Reviews” 60,000 Average Monthly Searches “Testimonials” 8,000 Average Monthly Searches & YouTube is the 2nd Largest Search Engine (behind only Google)
  • 5. Testimonials are like online reviews on steroids. 9  out  of  10  Consumers  will  trust  an   online  review  as  much  as  a   personal  recommendation  
  • 6. Video Influences Buying Decisions •  73% of consumers are more likely to make a purchase after watching videos that explain a product or service. •  1 in 4 shoppers say they've used YouTube to search for a video related to a product they're considering while in store
  • 7. Prospects Are Sharing Video Content on Facebook •  93% of consumers find video helpful while comparison shopping •  300 hours of video are uploaded to YouTube per minute •  323 Days of video are viewed every minute on Facebook
  • 8. Testimonial  Builder  will  help  you:     •  create   •  publish   •  syndicate   online  video  testimonials.     Reach  more  local  prospects,  sell   more  cars,  and  rank  higher  on   Google.    
  • 9. Shoot a video testimonial at time of delivery.
  • 10. Take  Advantage  of  the  Down  Time   •  The  wait  for  financing  can  be   stressful,  there  is  a  chance  for   buyer’s  remorse   •  Make  the  wait  fun  by  filming   and  sharing  a  video   tes>monial  
  • 11. Each  social  media  share   reaches  a  trusted  local   audience  of  family  and  friends.   All  of  them  are  local  prospects.       Referrals,  Referrals  and  more   Referrals  will  start  pouring  in.                                        
  • 12. Your  Business  Gains  Massive  Social  Media  Exposure  
  • 13. MOST people will post it on Facebook The  average  user  has  about  350   Facebook  friends.     ü  Local   ü  Trusted   ü  Genuine   ü  Mass  exposure   ü  No  cost  
  • 14. Each Video reaches this Large Local Audience 350 Friends 350 Friends 350 Friends 350 Friends 350 Friends
  • 15. How to Use Video Testimonials In Your Advertising
  • 16. How to Use Video Testimonials In Your Advertising
  • 17. How to Use Video Testimonials In Your Advertising
  • 18. Start  selling  more  cars  today!   Shoot  Your  Testimonial:   Share  on  YouTube:   Share  on  Social  Media:   Build  Your  Brand:  
  • 19. Peter “Webdoc” Martin 954.205.7716 cell 410.296.2343 office peter@cactusskydigital.com