Test Driven (Product) Development
What is a product manager? 
Regional challenges
Smells
“We need to add x feature to this release!” 
“We need to groom the backlog”
“We need to use <insert TLAs>”
Demo infrequently ( or not at all ) 
Stale Documents
Product Arrogance 
Shitty Software
A Better Way 
Test Driven (Product) Development
Youth Services Network 
• Stakeholders 
• Small team (with a PRODUCT developer) 
• Iterative learning 
• What’s important - data & metrics
Chartering
Elevator Pitch
Pragmatic Personas
Journeys and Maps
Just enough design
“A plan never survives 
first contact”
Continued Iteration
“I want this app.” 
“I wish I had this app when I was homeless” 
–Youth Ambassador(s)
Matt Bjornson 
Studio Producer, DevJam 
@mattsbjornson 
matt.bjornson@devjam.com

Test Driven (Product) Development

Editor's Notes

  • #2 JKD Beginners Mind
  • #4 "It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.” - Steve Jobs - Ford “If I had asked people what they wanted, they’d have said a faster horse.” vs Lean Startup
  • #6 “Empathize” Can we stop saying user?!?
  • #7 More isn’t better Leads to more technical debt Unused features == technical debt
  • #8 SOA, Security as a Service, Portal, blah blah blah
  • #9 Not a team software developers/designers vs product developers/designers
  • #10 No feedback loop “Requirements”
  • #12 History of XP - Test Driven, Customer involvement
  • #15 Amazon product managers write the press release of the launch
  • #16 Allan Cooper - Goal Driven personas
  • #21 Lean UX Interaction design