The document discusses the importance of strategic thinking in shaping the future and emphasizes characteristics of strategic thinkers versus conventional thinkers. It offers guidance on analyzing competition, finding one's purpose, building relationships, and continuous learning to enhance strategic skills. The text encourages accountability and adaptability to achieve personal and professional success in a competitive environment.

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Think Like a Strategist
Ann Krzmarzick, CPM
K Group Marketing

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What is Strategic Thinking?
 How you create the future and navigate into it
 A way to develop EARNED AUTHORITY

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Are You a Strategic Thinker?
Strategic thinkers are.. Conventional thinkers are…
 Future based
 Curious
 Long-term focus
 Willing to take risks
 Able to prioritize
 Nimble
 Lifelong learner
 Creative
 Reactive
 Isolated
 Short-term focus
 Cautious
 Unable to prioritize
 Inflexible
 Satisfied
 Predictable
Peter Walsh
Harvard Business Publishing

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Own the Market Discussion
 Analyze the competition
 Know your customers
 Be a product expert
 Observe the macro environment (e.g., LIFE, health care,
physician specialty)
 SWOT everything
 Subscribe to Google alerts
 Be THREE steps ahead of everyone in your organization

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Find Your Purpose and Execute
 Reflect on your life purpose
 If there were no barriers, what would your life purpose be?
 Brainstorm your near-term, 5-year and 10-year goals
 Create Mind Maps and draft goals
 Measure and refine

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Build Great Relationships
 Be a reliable team member
 Cross functional dynamics
 Develop relationships 360°
 Create a broad network outside of your organization
 Be approachable!

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Learn Continuously
 Participate in professional organizations
 Collect new skills
 Colleagues – what’s on their minds
 Obtain certifications / education
 Rely on coaches, mentors
 Read (industry publications, LinkedIn discussions, research
topics of interest such as strategic thinking)
 Be curious!

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Watch Your Attitude
 Be 100% accountable
 Believe in yourself
 Use your intuition
 Go the extra mile
 Embrace change – ride the waves
 Take time out!

9. +How can strategic thinking
make you more successful?
What one idea are you going to implement today?

10. +How can strategic thinking
make you more successful?
What one idea are you going to implement today?