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Store name                      Year   Sales revenue

e-Fashion Austin                2003          $1,135,479

e-Fashion Boston Newbury        2003           $887,169

e-Fashion Chicago 33rd          2003          $1,134,085

e-Fashion Colorado Springs      2003           $843,584

e-Fashion Dallas                2003           $803,421

e-Fashion Houston               2003           $910,451

e-Fashion Houston Leighton      2003          $1,335,747

e-Fashion Los Angeles           2003          $1,656,676

e-Fashion Miami Sundance        2003           $811,924

e-Fashion New York 5th          2003          $1,239,587

e-Fashion New York Magnolia     2003          $1,911,434

e-Fashion San Francisco         2003          $1,336,003

e-Fashion Washington Tolbooth   2003          $1,053,581

e-Fashion Austin                2002          $1,003,071

e-Fashion Boston Newbury        2002           $157,719

e-Fashion Chicago 33rd          2002          $1,150,659
e-Fashion Colorado Springs      2002           $768,390

e-Fashion Dallas                2002           $739,369

e-Fashion Houston               2002           $863,653

e-Fashion Houston Leighton      2002          $1,126,796

e-Fashion Los Angeles           2002          $1,581,616

e-Fashion Miami Sundance        2002           $661,250

e-Fashion New York 5th          2002          $1,076,144

e-Fashion New York Magnolia     2002          $1,687,359

e-Fashion San Francisco         2002          $1,201,064
Store name                      Year   Sales revenue

e-Fashion Washington Tolbooth   2002          $1,215,158

e-Fashion Austin                2001           $561,123

e-Fashion Boston Newbury        2001           $238,819

e-Fashion Chicago 33rd          2001           $737,914

e-Fashion Colorado Springs      2001           $448,302

e-Fashion Dallas                2001           $427,245

e-Fashion Houston               2001           $529,079

e-Fashion Houston Leighton      2001           $682,231

e-Fashion Los Angeles           2001           $982,637

e-Fashion Miami Sundance        2001           $405,985

e-Fashion New York 5th          2001           $644,635

e-Fashion New York Magnolia     2001          $1,023,061

e-Fashion San Francisco         2001           $721,574

e-Fashion Washington Tolbooth   2001           $693,211
e-Fashion Austin




e-Fashion Boston Newbury




 e-Fashion Chicago 33rd
e-Fashion Colorado Springs




     e-Fashion Dallas
e-Fashion Houston




e-Fashion Houston Leighton




  e-Fashion Los Angeles
e-Fashion Miami Sundance




 e-Fashion New York 5th
e-Fashion New York Magnolia




   e-Fashion San Francisco




e-Fashion Washington Tolbooth
e-Fashion Austin


 Year         Sales revenue

 2001                 $561,123

 2002                $1,003,071

 2003                $1,135,479




e-Fashion Boston Newbury


 Year         Sales revenue

 2001                 $238,819

 2002                 $157,719
 2003                 $887,169




e-Fashion Chicago 33rd
Year         Sales revenue

 2001                 $737,914

 2002                $1,150,659
 2003                $1,134,085




e-Fashion Colorado Springs


 Year         Sales revenue

 2001                 $448,302

 2002                 $768,390

 2003                 $843,584




e-Fashion Dallas


 Year         Sales revenue

 2001                 $427,245

 2002                 $739,369

 2003                 $803,421
e-Fashion Houston


 Year         Sales revenue

 2001                 $529,079

 2002                 $863,653

 2003                 $910,451




e-Fashion Houston Leighton


 Year         Sales revenue

 2001                 $682,231

 2002                $1,126,796

 2003                $1,335,747
e-Fashion Los Angeles


 Year         Sales revenue
 2001                 $982,637

 2002                $1,581,616

 2003                $1,656,676




e-Fashion Miami Sundance


 Year         Sales revenue

 2001                 $405,985

 2002                 $661,250

 2003                 $811,924




e-Fashion New York 5th


 Year         Sales revenue
Year         Sales revenue

 2001                 $644,635

 2002                $1,076,144
 2003                $1,239,587




e-Fashion New York Magnolia


 Year         Sales revenue

 2001                $1,023,061

 2002                $1,687,359

 2003                $1,911,434




e-Fashion San Francisco


 Year         Sales revenue

 2001                 $721,574

 2002                $1,201,064

 2003                $1,336,003
e-Fashion Washington Tolbooth


 Year         Sales revenue

 2001                 $693,211

 2002                $1,215,158

 2003                $1,053,581
Change in
              Store          Quarter        2002             2003
                                                                         Revenue

                             Q1           $263,162         $314,430      51,267.6

                             Q2           $240,204         $273,608      33,403.8

e-Fashion Austin             Q3           $204,691         $294,798       90,107

                             Q4           $295,014         $252,644       -42,370

                             Total     $1,003,071       $1,135,479    $2,138,550

                             Q1          Discontinued      $220,301      220,300.9

                             Q2          Discontinued      $220,528      220,528.3

e-Fashion Boston Newbury     Q3          Discontinued      $237,464      237,463.5

                             Q4           $157,719         $208,877      51,157.8

                             Total     $157,719         $887,169      $1,044,888

                             Q1           $334,297         $255,658       -78,639

                             Q2           $254,722         $354,724      100,002.3

e-Fashion Chicago 33rd       Q3           $230,573         $273,186      42,612.9

                             Q4           $331,067         $250,517      -80,549.6

                             Total     $1,150,659       $1,134,085    $2,284,744

                             Q1           $189,131         $204,754      15,622.5

                             Q2           $157,337         $213,663      56,325.5

e-Fashion Colorado Springs   Q3           $192,267         $232,889      40,621.8

                             Q4           $229,654         $192,279      -37,375.1

                             Total     $768,390         $843,584      $1,611,974
Change in
              Store          Quarter        2002          2003
                                                                      Revenue

                             Q1           $188,898      $215,874      26,976.7

                             Q2           $140,909      $194,689      53,780.7

e-Fashion Dallas             Q3           $190,696      $204,066      13,370.6

                             Q4           $218,867      $188,791      -30,075.9

                             Total     $739,369      $803,421      $1,542,790

                             Q1           $214,874      $233,375       18,501

                             Q2           $170,089      $245,516      75,427.1

e-Fashion Houston            Q3           $170,776      $220,757      49,980.6

                             Q4           $307,914      $210,803      -97,110.6

                             Total     $863,653      $910,451      $1,774,104

                             Q1           $347,359      $338,801       -8,557.6

                             Q2           $244,778      $374,408      129,630.4

e-Fashion Houston Leighton   Q3           $218,398      $313,009      94,610.6

                             Q4           $316,262      $309,529       -6,732.3

                             Total     $1,126,796    $1,335,747    $2,462,543

                             Q1           $398,860      $421,390      22,529.4

                             Q2           $303,980      $423,867      119,886.9

e-Fashion Los Angeles        Q3           $443,591      $432,215      -11,376.5

                             Q4           $435,185      $379,205      -55,980.1

                             Total     $1,581,616    $1,656,676    $3,238,292
Change in
             Store            Quarter        2002          2003
                                                                       Revenue

                              Q1           $174,276      $203,882      29,606.4

                              Q2           $147,358      $221,469      74,110.9

e-Fashion Miami Sundance      Q3           $121,314      $215,569      94,254.7

                              Q4           $218,301      $171,003      -47,298.2

                              Total     $661,250      $811,924      $1,473,173

                              Q1           $286,176      $295,283       9,107.1

                              Q2           $282,370      $321,744      39,374.4

e-Fashion New York 5th        Q3           $178,727      $363,888      185,160.5

                              Q4           $328,871      $258,673      -70,198.6

                              Total     $1,076,144    $1,239,587    $2,315,731

                              Q1           $397,795      $451,878      54,082.5

                              Q2           $410,143      $533,872      123,729.6

e-Fashion New York Magnolia   Q3           $322,493      $550,359      227,866.3

                              Q4           $556,928      $375,325      -181,603.2

                              Total     $1,687,359    $1,911,434    $3,598,793

                              Q1           $251,855      $308,356      56,500.9

                              Q2           $225,276      $365,531      140,254.9

e-Fashion San Francisco       Q3           $316,850      $343,552      26,701.2

                              Q4           $407,083      $318,565      -88,517.2

                              Total     $1,201,064    $1,336,003    $2,537,067
Change in
             Store              Quarter        2002          2003
                                                                         Revenue

                                Q1           $279,490      $279,008        -481.7

                                Q2           $263,486      $263,098        -388.1

e-Fashion Washington Tolbooth   Q3           $288,926      $271,645      -17,280.9

                                Q4           $383,257      $239,831      -143,425.9

                                Total     $1,215,158    $1,053,581    $2,268,739
Q1                       Q2                       Q3                       Q4


                                Sales                    Sales                    Sales                    Sales
                                            Store Rank               Store Rank               Store Rank               Store Rank
                                Revenue                  Revenue                  Revenue                  Revenue

e-Fashion Austin                 $577,592           6     $513,812           8     $499,488           8     $547,658           8

e-Fashion Boston Newbury         $220,301           13    $220,528           13    $237,464           13    $366,595           13

e-Fashion Chicago 33rd           $589,955           4     $609,446           4     $503,760           7     $581,584           7

e-Fashion Colorado Springs       $393,885           11    $371,000           10    $425,156           9     $421,933           10

e-Fashion Dallas                 $404,772           10    $335,598           12    $394,762           10    $407,658           11

e-Fashion Houston                $448,250           9     $415,605           9     $391,533           11    $518,717           9

e-Fashion Houston Leighton       $686,160           3     $619,186           3     $531,406           6     $625,791           4

e-Fashion Los Angeles            $820,250           2     $727,847           2     $875,806           1     $814,389           2

e-Fashion Miami Sundance         $378,158           12    $368,828           11    $336,884           12    $389,304           12

e-Fashion New York 5th           $581,459           5     $604,114           5     $542,615           5     $587,544           6

e-Fashion New York Magnolia      $849,673           1     $944,015           1     $872,852           2     $932,254           1

e-Fashion San Francisco          $560,210           7     $590,807           6     $660,402           3     $725,648           3

e-Fashion Washington Tolbooth    $558,497           8     $526,584           7     $560,572           4     $623,087           5

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Test

  • 1. Store name Year Sales revenue e-Fashion Austin 2003 $1,135,479 e-Fashion Boston Newbury 2003 $887,169 e-Fashion Chicago 33rd 2003 $1,134,085 e-Fashion Colorado Springs 2003 $843,584 e-Fashion Dallas 2003 $803,421 e-Fashion Houston 2003 $910,451 e-Fashion Houston Leighton 2003 $1,335,747 e-Fashion Los Angeles 2003 $1,656,676 e-Fashion Miami Sundance 2003 $811,924 e-Fashion New York 5th 2003 $1,239,587 e-Fashion New York Magnolia 2003 $1,911,434 e-Fashion San Francisco 2003 $1,336,003 e-Fashion Washington Tolbooth 2003 $1,053,581 e-Fashion Austin 2002 $1,003,071 e-Fashion Boston Newbury 2002 $157,719 e-Fashion Chicago 33rd 2002 $1,150,659 e-Fashion Colorado Springs 2002 $768,390 e-Fashion Dallas 2002 $739,369 e-Fashion Houston 2002 $863,653 e-Fashion Houston Leighton 2002 $1,126,796 e-Fashion Los Angeles 2002 $1,581,616 e-Fashion Miami Sundance 2002 $661,250 e-Fashion New York 5th 2002 $1,076,144 e-Fashion New York Magnolia 2002 $1,687,359 e-Fashion San Francisco 2002 $1,201,064
  • 2. Store name Year Sales revenue e-Fashion Washington Tolbooth 2002 $1,215,158 e-Fashion Austin 2001 $561,123 e-Fashion Boston Newbury 2001 $238,819 e-Fashion Chicago 33rd 2001 $737,914 e-Fashion Colorado Springs 2001 $448,302 e-Fashion Dallas 2001 $427,245 e-Fashion Houston 2001 $529,079 e-Fashion Houston Leighton 2001 $682,231 e-Fashion Los Angeles 2001 $982,637 e-Fashion Miami Sundance 2001 $405,985 e-Fashion New York 5th 2001 $644,635 e-Fashion New York Magnolia 2001 $1,023,061 e-Fashion San Francisco 2001 $721,574 e-Fashion Washington Tolbooth 2001 $693,211
  • 3. e-Fashion Austin e-Fashion Boston Newbury e-Fashion Chicago 33rd
  • 4. e-Fashion Colorado Springs e-Fashion Dallas
  • 5. e-Fashion Houston e-Fashion Houston Leighton e-Fashion Los Angeles
  • 6. e-Fashion Miami Sundance e-Fashion New York 5th
  • 7. e-Fashion New York Magnolia e-Fashion San Francisco e-Fashion Washington Tolbooth
  • 8.
  • 9. e-Fashion Austin Year Sales revenue 2001 $561,123 2002 $1,003,071 2003 $1,135,479 e-Fashion Boston Newbury Year Sales revenue 2001 $238,819 2002 $157,719 2003 $887,169 e-Fashion Chicago 33rd
  • 10. Year Sales revenue 2001 $737,914 2002 $1,150,659 2003 $1,134,085 e-Fashion Colorado Springs Year Sales revenue 2001 $448,302 2002 $768,390 2003 $843,584 e-Fashion Dallas Year Sales revenue 2001 $427,245 2002 $739,369 2003 $803,421
  • 11. e-Fashion Houston Year Sales revenue 2001 $529,079 2002 $863,653 2003 $910,451 e-Fashion Houston Leighton Year Sales revenue 2001 $682,231 2002 $1,126,796 2003 $1,335,747
  • 12. e-Fashion Los Angeles Year Sales revenue 2001 $982,637 2002 $1,581,616 2003 $1,656,676 e-Fashion Miami Sundance Year Sales revenue 2001 $405,985 2002 $661,250 2003 $811,924 e-Fashion New York 5th Year Sales revenue
  • 13. Year Sales revenue 2001 $644,635 2002 $1,076,144 2003 $1,239,587 e-Fashion New York Magnolia Year Sales revenue 2001 $1,023,061 2002 $1,687,359 2003 $1,911,434 e-Fashion San Francisco Year Sales revenue 2001 $721,574 2002 $1,201,064 2003 $1,336,003
  • 14. e-Fashion Washington Tolbooth Year Sales revenue 2001 $693,211 2002 $1,215,158 2003 $1,053,581
  • 15. Change in Store Quarter 2002 2003 Revenue Q1 $263,162 $314,430 51,267.6 Q2 $240,204 $273,608 33,403.8 e-Fashion Austin Q3 $204,691 $294,798 90,107 Q4 $295,014 $252,644 -42,370 Total $1,003,071 $1,135,479 $2,138,550 Q1 Discontinued $220,301 220,300.9 Q2 Discontinued $220,528 220,528.3 e-Fashion Boston Newbury Q3 Discontinued $237,464 237,463.5 Q4 $157,719 $208,877 51,157.8 Total $157,719 $887,169 $1,044,888 Q1 $334,297 $255,658 -78,639 Q2 $254,722 $354,724 100,002.3 e-Fashion Chicago 33rd Q3 $230,573 $273,186 42,612.9 Q4 $331,067 $250,517 -80,549.6 Total $1,150,659 $1,134,085 $2,284,744 Q1 $189,131 $204,754 15,622.5 Q2 $157,337 $213,663 56,325.5 e-Fashion Colorado Springs Q3 $192,267 $232,889 40,621.8 Q4 $229,654 $192,279 -37,375.1 Total $768,390 $843,584 $1,611,974
  • 16. Change in Store Quarter 2002 2003 Revenue Q1 $188,898 $215,874 26,976.7 Q2 $140,909 $194,689 53,780.7 e-Fashion Dallas Q3 $190,696 $204,066 13,370.6 Q4 $218,867 $188,791 -30,075.9 Total $739,369 $803,421 $1,542,790 Q1 $214,874 $233,375 18,501 Q2 $170,089 $245,516 75,427.1 e-Fashion Houston Q3 $170,776 $220,757 49,980.6 Q4 $307,914 $210,803 -97,110.6 Total $863,653 $910,451 $1,774,104 Q1 $347,359 $338,801 -8,557.6 Q2 $244,778 $374,408 129,630.4 e-Fashion Houston Leighton Q3 $218,398 $313,009 94,610.6 Q4 $316,262 $309,529 -6,732.3 Total $1,126,796 $1,335,747 $2,462,543 Q1 $398,860 $421,390 22,529.4 Q2 $303,980 $423,867 119,886.9 e-Fashion Los Angeles Q3 $443,591 $432,215 -11,376.5 Q4 $435,185 $379,205 -55,980.1 Total $1,581,616 $1,656,676 $3,238,292
  • 17. Change in Store Quarter 2002 2003 Revenue Q1 $174,276 $203,882 29,606.4 Q2 $147,358 $221,469 74,110.9 e-Fashion Miami Sundance Q3 $121,314 $215,569 94,254.7 Q4 $218,301 $171,003 -47,298.2 Total $661,250 $811,924 $1,473,173 Q1 $286,176 $295,283 9,107.1 Q2 $282,370 $321,744 39,374.4 e-Fashion New York 5th Q3 $178,727 $363,888 185,160.5 Q4 $328,871 $258,673 -70,198.6 Total $1,076,144 $1,239,587 $2,315,731 Q1 $397,795 $451,878 54,082.5 Q2 $410,143 $533,872 123,729.6 e-Fashion New York Magnolia Q3 $322,493 $550,359 227,866.3 Q4 $556,928 $375,325 -181,603.2 Total $1,687,359 $1,911,434 $3,598,793 Q1 $251,855 $308,356 56,500.9 Q2 $225,276 $365,531 140,254.9 e-Fashion San Francisco Q3 $316,850 $343,552 26,701.2 Q4 $407,083 $318,565 -88,517.2 Total $1,201,064 $1,336,003 $2,537,067
  • 18. Change in Store Quarter 2002 2003 Revenue Q1 $279,490 $279,008 -481.7 Q2 $263,486 $263,098 -388.1 e-Fashion Washington Tolbooth Q3 $288,926 $271,645 -17,280.9 Q4 $383,257 $239,831 -143,425.9 Total $1,215,158 $1,053,581 $2,268,739
  • 19. Q1 Q2 Q3 Q4 Sales Sales Sales Sales Store Rank Store Rank Store Rank Store Rank Revenue Revenue Revenue Revenue e-Fashion Austin $577,592 6 $513,812 8 $499,488 8 $547,658 8 e-Fashion Boston Newbury $220,301 13 $220,528 13 $237,464 13 $366,595 13 e-Fashion Chicago 33rd $589,955 4 $609,446 4 $503,760 7 $581,584 7 e-Fashion Colorado Springs $393,885 11 $371,000 10 $425,156 9 $421,933 10 e-Fashion Dallas $404,772 10 $335,598 12 $394,762 10 $407,658 11 e-Fashion Houston $448,250 9 $415,605 9 $391,533 11 $518,717 9 e-Fashion Houston Leighton $686,160 3 $619,186 3 $531,406 6 $625,791 4 e-Fashion Los Angeles $820,250 2 $727,847 2 $875,806 1 $814,389 2 e-Fashion Miami Sundance $378,158 12 $368,828 11 $336,884 12 $389,304 12 e-Fashion New York 5th $581,459 5 $604,114 5 $542,615 5 $587,544 6 e-Fashion New York Magnolia $849,673 1 $944,015 1 $872,852 2 $932,254 1 e-Fashion San Francisco $560,210 7 $590,807 6 $660,402 3 $725,648 3 e-Fashion Washington Tolbooth $558,497 8 $526,584 7 $560,572 4 $623,087 5