The document presents a financial projection for a business over two years, detailing income, sales, expenses, and cash flow. It includes unit sales volume, gross and net sales, cost of goods sold, and assumptions regarding consumer behavior regarding merchandise and beverages. The document outlines various marketing strategies, capital expenses, and investor contributions required to support the business's operations and growth.

1. Net Income indicator
Cash Flow indicator
Q1 Q2 Q3
Unit Volume 5040 6192 6624
Unit Price $20 $20 $20
Cost per Unit Sold $0.03 $0.03 $0.03
Gross Sales $100,800 $123,840 $132,480
(Cost of Goods Sold) $151.20 $185.76 $198.72
(Commission Percentage) 15% 15% 15%
Net Sales $85,551 $105,106 $112,439
Unit Volume 3931.2 4829.76 5166.72
Unit Price $12 $12 $12
Cost per Unit Sold $1 $1 $1
Gross Sales $47,174 $57,957 $62,001
(Cost of Goods Sold) $3,931 $4,830 $5,167
(Commission Percentage) 0% 0% 0%
Net Sales $43,243 $53,127 $56,834
Unit Volume 1512 1857.6 1987.2
Unit Price $20 $20 $20
Cost per Unit Sold $3.25 $3.25 $3.25
Gross Sales $30,240 $37,152 $39,744
(Cost of Goods Sold) $4,914 $6,037 $6,458
(Commission Percentage) 50% 50% 50%
Net Sales $12,663 $15,557 $16,643
Sales Projections
Year One
Ticket Sales
Beverages
Merchandise

2. Total Unit Volume 10,483 12,879 13,778
Total Gross Sales $178,214 $218,949 $234,225
(Total Cost of Goods Sold) $8,996 $11,053 $11,824
(Total Commissions Paid) $27,760 $34,106 $36,485
Total Net Sales $141,458 $173,791 $185,916
Assumptions:
Merchanside (locked) 30% of ticket buyers buy merchandise
Beverages (changeable) 78% of ticket buyers buy an average of 1 bevera
Beverage Industry Average for U.S. Bar & Nightclub (estimate)
65% order drinks most to all the time with males ordering more frequently than f
http://www.nciaa.com/content.aspx?page_id=22&club_id=160641&module_id=29898
The average consumer order 2.3 drinks per occasion with males ordering more than fem
Total: All Products/Services

3. Year One
Q4 Q1 Q2 Q3 Q4 Total
7920 9216 11376 12240 13248 25,776
$20 $20 $20 $20 $20
$0.03 $0.03 $0.03 $0.03 $0.03
$158,400 $184,320 $227,520 $244,800 $264,960 $515,520
$237.60 $276.48 $341.28 $367.20 $397.44
15% 15% 15% 15% 15%
$134,438 $156,437 $193,102 $207,768 $224,878 $437,535
6177.6 7188.48 8873.28 9547.2 10333.44 20,105
$12 $12 $12 $12 $12
$1 $1 $1 $1 $1
$74,131 $86,262 $106,479 $114,566 $124,001 $241,263
$6,178 $7,188 $8,873 $9,547 $10,333
0% 0% 0% 0% 0% -
$67,954 $79,073 $97,606 $105,019 $113,668 $221,158
2376 2764.8 3412.8 3672 3974.4 7,733
$20 $20 $20 $20 $20 -
$3.25 $3.25 $3.25 $3.25 $3.25 -
$47,520 $55,296 $68,256 $73,440 $79,488 $154,656
$7,722 $8,986 $11,092 $11,934 $12,917
50% 50% 50% 50% 50% -
$19,899 $23,155 $28,582 $30,753 $33,286 $64,762
Year Two
ne
FORECAST SUMM

4. 16,474 19,169 23,662 25,459 27,556 53,614
$280,051 $325,878 $402,255 $432,806 $468,449 $911,439
$14,137 $16,451 $20,306 $21,848 $23,648 $46,010
$43,623 $50,762 $62,659 $67,418 $72,970 $141,974
$222,291 $258,665 $319,290 $343,540 $371,832 $723,455
s buy merchandise
s buy an average of 1 beverages
ng more frequently than females. Surprisingly, Millennials order less frequently than older consumers
module_id=29898
ales ordering more than females and Millennials ordering more than the older consumers.

5. (65,954)
Year Two 2-Year Total
Total 1 2 3
46,080 71,856 $668 $6,192 $6,624
- - Q2 vs. Q1 Q3 vs. Q2
- - 23% 7%
$921,600 $1,437,120
Sales growing over time?
- - 163% overall rate
$782,185 $1,219,720 points for this dynamic (allocation)
your growth points
35,942 56,048 Perfectly Exponential
- Perfectly Linear
- This Forecast
$431,309 $672,572 As a proportion out of 100%
points for this dynamic (allocation)
- - your growth points
$395,366 $616,524
YOUR TOTAL POINTS %
Total Points Possible
13,824 21,557 Your Total Points
- -
- -
$276,480 $431,136
- -
$115,776 $180,538
Year One
FORECAST SUMMARY

6. 95,846 149,460
$1,629,389 $2,540,828
$82,253 $128,263
$253,809 $395,783
$1,293,327 $2,016,782
ently than older consumers

7. 4 5 6 7 8
$7,920 $9,216 $11,376 $12,240 $13,248 12580
Q4 vs. Q3 Q1 vs. Q4 Q2 vs. Q1 Q3 vs. Q2 Q4 vs. Q3
20% 16% 23% 8% 8%
LINEST
g over time? 1 1593.476
s dynamic (allocation) 25%
25%
L/S = 2
L/S = 1
L/S = 0.89
on out of 100% 44%
s dynamic (allocation) 75%
33%
L POINTS % 58%
10
al Points 6
One Year Two

9. slope
7 1,797.14
SLOPE L/S
1,797 1

11. Brochures, flyers, Mobile signs, bus/metro signs, billboards $0
Samples, premiums, logo merchandise, "swag"
Print: newspaper, magazines
Television, radio
Television, radio
Banner Ads, Paid Search Engine Marketing
Paid Facebook promotions, Twitter ads, Linkedin ads
Social media contests, Deal-of-the-day: Groupon, Google Offers, LivingSocial
Tweetups, Meetups
Sticker bombing, flyposting, Flashmobs, streetart
Street teams, campus promotions, Crowd-sourced ads
Launch party, Memberships, meetings, Entertaining Clients
Wrapped vehicles, food trucks, booths, exhibits, signs
Design, development, programming
Maintenance, hosting, domains
Marketing, Public Relations
Branding, Advertising
$0
Trade Shows, Events, Street Promotions
Website
Professional Assistance & Consultants
TOTAL
Marketing Budget
Purpose
(optonal)
Tangible Marketing
Media Advertising
Social Media Marketing
Guerilla & Viral Marketing
Networking & Client Development Activities
Purpose/Strategy Key: (Optional)
PB: Personal Branding
BA: Brand Awareness/Brand Building
SP: Product/Service Sampling, Trial
L&R: Brand Loyalty/Customer Rewards
Pre-Launch

12. Q1 Q2 Q3 Q4 Q1 Q2 Q3
$2,575 $2,500 $1,000 $1,145
$1,300 $2,000 $1,455
$5,250 $2,000 $1,950 $1,400 $1,000 $1,000 $1,200
$2,500 $1,800 $2,500
$1,790 $1,000 $1,000 $1,560
$9,615 $5,800 $5,450 $5,200 $3,000 $4,955 $3,905
Year Two
Year One

13. Q4
$7,220
$0
$1,275 $6,030
$0
$0
$1,000 $14,800
$0
$3,000 $9,800
$0
$0
$5,350
$0
$0
$0
$0
$0
$0
$5,275 $43,200
Two
Total

14. Pre-Launch
$14,984
$65,000
$220,000
$12,500
$24,500
$16,500
$353,484
Company Vehicles
Research and Development Costs
TOTAL
Capital Expenses
Capital Expenses
Office Equipment, Furniture, and Supplies
Remodeling Needs
Industry Specific Supplies and Technical
Equipment
Licensing Needs (liquor license etc)

15. Year 1 Year 2
$1,500 $1,500
$2,000 $5,500
$15,000 $24,500
$975 $1,075
$1,225 $1,225
$8,800 $8,800
$29,500 $42,600

16. 2Live Venue
Pre-Launch Q1 Q2
$0 $141,458 $173,791
Capital expenses $353,484 $29,500 $0
Salaries and wages $84,067 $126,100 $126,100
Employee benefits $0 $0
Payroll taxes $12,610 $18,915 $18,915
Accounting Services $1,025 $1,025
Rent $8,000 $8,000
Maintenance $1,000 $1,000
Legal $9,000 $375 $375
Insurance $1,217 $1,825 $1,825
Utilities $1,000 $1,500 $1,700
Internet & public wifi $1,995 $175 $175
Telephone service $75 $75 $75
Filing fees $450
Postage and shipping $250
Marketing $0 $9,615 $5,800
Travel $2,500 $2,500 $2,500
Entertainment $3,500 $1,500 $1,500
Bank Fees $0
$470,147 $202,105 $168,990
Operating Profit (470,147) (60,647) 4,801
Provision for taxes 0 0 264
(470,147) (60,647) 4,537
EXPENSES
TOTAL EXPENSES
NET PROFIT
Income Statement
Year 1
INCOME (NET SALES)

17. Q3 Q4 Quarter 1 Quarter 2 Quarter 3 Quarter 4
$185,916 $222,291 $258,665 $319,290 $343,540 $371,832
$0 $0 $42,600 $0 $0 $0
$126,100 $126,100 $157,625 $157,625 $157,625 $157,625
$0 $0 $0 $0 $0 $0
$18,915 $18,915 $23,644 $23,644 $23,644 $23,644
$1,025 $1,025 $1,025 $1,025 $1,025 $1,025
$8,000 $8,000 $8,000 $8,000 $8,000 $8,000
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000
$375 $375 $375 $375 $375 $375
$1,825 $1,825 $1,825 $1,825 $1,825 $1,825
$1,800 $1,500 $1,500 $1,700 $1,800 $1,500
$175 $175 $175 $175 $175 $175
$75 $75 $75 $75 $75 $75
$5,450 $5,200 $3,000 $4,955 $3,905 $5,275
$2,500 $2,500 $10,000 $10,000 $10,000 $300
$1,500 $1,500 $1,500 $1,500 $1,500 $1,500
$168,740 $168,190 $252,344 $211,899 $210,949 $202,319
17,176 54,101 6,322 107,391 132,591 169,513
945 2,976 348 5,907 7,293 9,323
16,231 51,125 5,974 101,485 125,299 160,190
Year 1 Year Two

18. Year One Year Two
Y1 Total Y2 Total 2-Year Total
$723,455 $1,293,327 $2,016,782
$0 $42,600 $42,600
$504,400 $630,500 $1,134,900
$0 $0 $0
$75,660 $94,575 $170,235
$4,100 $4,100 $8,200
$32,000 $32,000 $64,000
$4,000 $4,000 $8,000
$1,500 $1,500 $3,000
$7,300 $7,300 $14,600
$6,500 $6,500 $13,000
$700 $700 $1,400
$300 $300 $600
$0 $0 $0
$0 $0 $0
$26,065 $17,135 $43,200
$10,000 $30,300 $40,300
$6,000 $6,000 $12,000
$0 $0 $0
$0 $0 $0
$0 $0 $0
$678,525 $834,910 $1,513,435
15,430 415,817 $431,247
849 22,870 $23,719
(458,902) 392,947 (65,954)
Is this number positive?
FORECAST SUMMARY

19. Pre-Launch Q1 Q2 Q3 Q4
Starting Balance $0 $127,853 $67,418 $70,280 $84,021
Cash Ins
Net sales $141,458 $173,791 $185,916 $222,291
Investments $672,000
Loans
Interest income $213 $112 $117 $140
Owner contributions $66,000
TOTAL CASH INS $738,000 $141,671 $173,903 $186,033 $222,431
Cash Outs
Operating expenses $470,147 $202,105 $168,990 $168,740 $168,190
Loan payments
Tax payments $0 $0 $2,052 $3,551 $3,315
Contingency fund $140,000
Owner's draw (Entrepreneur)
Investor's draw
Other:
Other:
Other:
Other:
Other:
Other:
TOTAL CASH OUTS $610,147 $202,105 $171,042 $172,291 $171,505
Year 1
Cash Flow

20. CASH AT END OF MONTH 127,853 67,418 70,280 84,021 134,947

21. Q1 Q2 Q3 Q4
$134,947 $139,383 $191,596 $318,213
$258,665 $319,290 $343,540 $371,832
$225 $232 $319 $530
$258,890 $319,522 $343,859 $372,362
$252,344 $211,899 $210,949 $202,319
$2,110 $5,411 $6,293 $7,457
$50,000 $50,000
$254,454 $267,310 $217,242 $259,776
Year 2

22. 139,383 191,596 318,213 430,799

23. Investment Amount ($) Equity Offered (%)
Private Investor $672,000 25%
Contribution Amount ($) Equity Retained (%)
Owner $66,000 75%
Total Capital Raised EQUITY OWNERSHIP
%
$672,000 25%
$66,000 75%
$738,000 100%
Outside Investors
Owners
TOTAL
Capital Investment
aka "Shark Tank" Page
Investor Name
Owner Name
TOTAL INVESTMENTS
The Total Investment Amount (Capital) should be
theamount of thelargest negative number on
your Cash Flow Statement (theamount of cash
you need to eliminateany and all negative cash
balances throughout thetwo years whileyour
business is breaking even.