Game Reports Eng

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Game Reports Eng

  1. 1. GAMES Video, PC, Online Games Report
  2. 2. Games According to Sexuality <ul><li>Target Audience: Men </li></ul><ul><li>Halo3, BioShock, Call of Duty 4 </li></ul><ul><li>Target Audience: Women </li></ul><ul><li>Bejeweled, Diner Dash </li></ul>
  3. 3. General Informations <ul><li>% 62 play PC or video games. </li></ul><ul><li>% 33 have video console at home. </li></ul><ul><li>% 51 plays online games. </li></ul>
  4. 4. 50 + 18 - 18-49 %24,2 %28,2 %47.6 ** Age average is 33. ** Game buyers age average is 38 % 28,2 Age Analyse
  5. 5. % 31 of women are 18 and 18+ years old. % 20 of men are 17. % 57 of surveyers think that there are more games, targeting women. Sexuality Analyse
  6. 6. 2006 Sales Percentage According To Game Variations Sources: NPO Group Point of Sale Information
  7. 7. Online Game Variations <ul><li>% 11 other </li></ul><ul><li>% 13 multi player </li></ul><ul><li>%10 flash animeted mini games </li></ul><ul><li>% 15 action, sports, strategy and role play </li></ul><ul><li>% 50 puzzle, card, board </li></ul>
  8. 8. Family Affects By Game Buying <ul><li>Active Families by game buying: % 91 </li></ul><ul><li>Families, think games are positive for children : % 55 </li></ul><ul><li>Families play games together for: </li></ul><ul><li>fun, kids willings, socializing with kids and game controls. </li></ul>
  9. 9. Sources <ul><li>AC Nielsen Interactive Report 2006 </li></ul><ul><li>ESA Advergaming Report </li></ul>

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