The document discusses various initiatives by ITC related to water management and sustainability. Some key points include ITC building India's first largest platinum LEED certified green building with zero discharge, installing root zone water filtration systems at ITC Mughal that require low energy and chemicals, calculating embodied water of products, promoting rainwater harvesting, and encouraging water conservation and efficiency practices across industries and communities. The overall theme is about driving innovative solutions for sustainable water management.

1. ITC Green Centre, Gurgaon, India

2. ITC Green Centre, Gurgaon, India
The chain striving to bring new
insights in water management

3. ITC Green Centre, Gurgaon, India
“We must look for that which we have
been trained not to see”
Ann Scales Yule Law Journal, 1985

4. ITC Green Centre, Gurgaon, India

5. ITC Green Centre, Gurgaon, India

6. ITC Green Centre, Gurgaon, India
Initiatives of ITC

7. ITC Green Centre, Gurgaon, India
Initiatives of ITC

8. ITC Green Centre, Gurgaon, India
Accounting principles
 The going concern principle
 The principle of prudence
 The principle of consistency
 The precautionary principle
 ---------------------------------------
 New eco principle-Internalise
environment externality

9. ITC Green Centre, Gurgaon, India

10. ITC Green Centre, Gurgaon, India
Forests standing dams-
under threat

11. ITC Green Centre, Gurgaon, India

12. ITC Green Centre, Gurgaon, India

13. ITC Green Centre, Gurgaon, India
Water new weapon of
mass conflict

14. ITC Green Centre, Gurgaon, India
Game changing- changes

15. ITC Green Centre, Gurgaon, India
Our reverence for the natural
elements is ritualistic !

16. ITC Green Centre, Gurgaon, India
“The health of our water is the principle measure
of how we live on our land” Leopold
Only 30 % of sewage treated in India

17. ITC Green Centre, Gurgaon, India
Room for innovation in this
archaic technology

18. ITC Green Centre, Gurgaon, India
When one man drinks while another can only watch dooms
day follows -Turkish proverb

19. ITC Green Centre, Gurgaon, India
“When one man drinks ,while another can
only watch ,dooms day follows ” -
Turkish proverb

20. ITC Green Centre, Gurgaon, India
“Water is a limiting factor for growth ,
a slow disaster” .
Experience of 1990

21. ITC Green Centre, Gurgaon, India
ITC 3000 check dams -
Drought proofing Bharat

22. ITC Green Centre, Gurgaon, India
4 perspectives of water of water
 Social: It is considered gift of nature, hence not
used judiciously
 Economic: if not duly priced, leads to distortion
in equitable distribution.
 Environment: causes hardening of water, caving
down of earth wherever overdrawn
 Political- water is a contentious issue globally

23. ITC Green Centre, Gurgaon, India
500 mm of rain fall in 1 sq mtr
yields 500 ltr of water ( source
RPCB

24. ITC Green Centre, Gurgaon, India
Low cost harvesting structure

25. ITC Green Centre, Gurgaon, India
Water requirement per person
 WHO STANDARD PER PESON PER DAY - 130
LITRES
 BREAKUP
 Drinking/Cooking 15 liters
 Flushing 50 liters
 Gardening/washing/Misc. 65 liters
Integrate small gents urinal
--------
130 liters
 Dual flushing cisterns can reduce water consumption
to 13 litres per person per day .

26. ITC Green Centre, Gurgaon, India
Can we start assessing our
water productivity ?

27. ITC Green Centre, Gurgaon, India
Water Efficiency in Buildings:
 Use second quality water - sewage or effluent treated water.
 Install water frugal devices
 Dual flushing system which discharges quantity 6 / 1& half ltrs.
 Install aerators in the tap to reduce outflow.
 Water less, smell free urinals.
 Install STP, the treated water: flushing, horticulture and for a/c air handling
unit .
 Embed from design stage sprinklers and drip irrigation system.
 Plant trees and shrubs which are not water thirsty.
 Avoid paving parking area ,install interlocking tiles with grass in between to
allow rain water to percolate in the aquifer.
 Soil moisture sensors
During construction
 Use gunny bags for curing walls to reduce consumption.
 Recycle curing water, for curing again after filtration.
Calculate Embodied water of building :
 Time is ripe to develop this concept so that the invested water in the building
is compensated in the shortest span of time to the natural eco system.

28. ITC Green Centre, Gurgaon, India
Water Efficiency in
Buildings
 Use second quality water - sewage or effluent treated water.
 Install water frugal devices
 Dual flushing system which discharges quantity 6 / 1& half ltrs.
 Install aerators in the tap to reduce outflow.
 Water less, smell free urinals.
 Install STP, the treated water: flushing, horticulture and for a/c air
handling unit .
 Embed from design stage sprinklers and drip irrigation system.
 Plant trees and shrubs which are not water thirsty.
 Avoid paving parking area ,install interlocking tiles with grass in
between to allow rain water to percolate in the aquifer.
 Soil moisture sensors

29. ITC Green Centre, Gurgaon, India
During construction
Use gunny bags for curing walls to
reduce consumption.
Recycle curing water, for curing again
after filtration.
Install water inlet and outlet meters even
in multi story buildings

30. ITC Green Centre, Gurgaon, India
Calculate Embodied water of
building
 Time is ripe to develop this concept so
that the invested water in the building is
compensated in the shortest span of
time to the natural eco system.
 Key objective of green building-Montise

31. ITC Green Centre, Gurgaon, India
Proactive steps H2O Management
Indian Industry
 Indian industry has started water audit .
 Water swap with neighbours, municipality.
 Use of STP treated water for construction.
 Engaging :
 neighbours in water management -DSM, RWH, water frugal
device
 suppliers on how to implement water management
 Internally raising cost of water to induce innovation
 Calculating embodied water in housing sector
 Beginnings of decentralised water treatment.

32. ITC Green Centre, Gurgaon, India
ITC green centre World’s 1st
largest
Platinum Leed office building- 0 discharge

33. ITC Green Centre, Gurgaon, India

34. ITC Green Centre, Gurgaon, India
ITC Mughal
Root zone water filtration system -no chemicals and low energy
required vis a vis conventional STP

35. ITC Green Centre, Gurgaon, India
ITC Mughal Bio mimicry
to reduce chemical / energy intensity

36. ITC Green Centre, Gurgaon, India
Harare –building copied ant hill
concept-28C temperature no A/C !

37. ITC Green Centre, Gurgaon, India

38. ITC Green Centre, Gurgaon, India

39. ITC Green Centre, Gurgaon, India
Energy water nexus

40. ITC Green Centre, Gurgaon, India
Industry-investment
payback

41. ITC Green Centre, Gurgaon, India
Embodied water of products

42. ITC Green Centre, Gurgaon, India
“Architectural Changes” for Inclusive Growth

43. ITC Green Centre, Gurgaon, India
“Till taught by pain, men really not
know what our water is worth”. Byron

44. ITC Green Centre, Gurgaon, India
Avoid confrontationist
approach with nature

45. ITC Green Centre, Gurgaon, India
“We use water ,like you use eye drops”
Prime Minister Begin , Israel

46. ITC Green Centre, Gurgaon, India
Practices sustainability
beyond its boundaries