This document discusses different B2B marketing strategies, including inbound, social, outbound, and viral marketing. It notes that inbound marketing focuses on attracting prospects through useful content, while social media turns communications into interactive dialogues. Outbound approaches include emails, events and advertising. The document recommends using content like blogging, search engine optimization, and social media to generate leads. It provides statistics on the effectiveness of blogs, social media usage, and free trials in B2B marketing. Resources for further information are listed at the end.