The Future of Search & Social by Hallie Janssen, Anvil Media, Inc.

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This document discusses how social media impacts search engine optimization. It covers topics like universal search, real-time search, social signals from platforms like Facebook, Google+, and Twitter that search engines may use in rankings. It also provides tips for optimizing profiles, videos, images and pages for keywords on social media and search engines through tactics like using keywords in titles, descriptions, file names and throughout content. Sources of keyword research are discussed including site analytics, competitor sites, social media monitoring and keyword tools on platforms like Twitter, YouTube, Delicious and other all-in-one tools.

Technology

Future of Search & Social Hallie Janssen Vice President Anvil Media, Inc. @Hallie_janssen hallie@anvilmediainc.com

What Are You Going to Learn in 10 mins? What does social & search have to do with each other? How social impacts search? What in particular impacts search? How to optimize for social?

Can You Define That For Me? WTF? IP Address & C-Block: 173.12.176.185 Root Domain: www.anvilmediainc.com www.anvilmediainc.com/search-engine-marketing-resources/free-white-papers

Social Signals? Facebook Likes Facebook Shares Facebook Comments Tweets To URL Google Buzz Shares – Google +1

Coming soon! +1 on other sites,[object Object]

Video and Image Optimization Use keywords in your file name Use keywords in your title Use keywords in your description Use keywords in links to your files Use keywords in alt tags Use keywords in your tags Use keywords on the page Use keywords…everywhere

Page Optimization Use keywords in your title tags Use a meta description with keywords Include call to action in meta description Page load time (tool: Yslow) Canonicalization (no duplicate content)

Keyword Research Sources The Sites I’m mentioning in a minute… Your site log files (Google Analytics) Competitor Sites Your social media monitoring tools (Radian6) Your copy Your PPC campaigns Trades

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The Future of Search & Social by Hallie Janssen, Anvil Media, Inc.

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8. Links to Content Shared on Social

9. Definition IP Address & C-Block

10. Can You Define That For Me? WTF? IP Address & C-Block: 173.12.176.185 Root Domain: www.anvilmediainc.com www.anvilmediainc.com/search-engine-marketing-resources/free-white-papers

11. Internal Marketing

12. Internal Marketing

13. Social Signals? Facebook Likes Facebook Shares Facebook Comments Tweets To URL Google Buzz Shares – Google +1

14.

15. Organic and PPC Ads

16. Not factored in quality score

17. Increases CTR

18. Social signal in ranking algo

19. No organic visibility into #’s

20. Coming soon! PPC reporting

21.

22. Profile Optimization

23. Video and Image Optimization Use keywords in your file name Use keywords in your title Use keywords in your description Use keywords in links to your files Use keywords in alt tags Use keywords in your tags Use keywords on the page Use keywords…everywhere

24. Page Optimization Use keywords in your title tags Use a meta description with keywords Include call to action in meta description Page load time (tool: Yslow) Canonicalization (no duplicate content)

25. Keyword Research Sources The Sites I’m mentioning in a minute… Your site log files (Google Analytics) Competitor Sites Your social media monitoring tools (Radian6) Your copy Your PPC campaigns Trades

26. Twitter Keyword Tools

27. Twitter Keyword Tools - Hashtags

28. Facebook & Twitter Ads Facebook Ads & Twitter Promoted Accounts and Promoted Tweets

29. YouTube Keyword Tools Don’t forget these 2: *YouTube Insights *Traffic from YouTube to your site

30. Delicious Keyword Tool: Tagging

31.

32. Number of mentions

33. Sort By

34. Associated keywords

35.

Editor's Notes

One on one or group sessionsDevelopersMarketersExecutives
One on one or group sessionsDevelopersMarketersExecutives
One on one or group sessionsDevelopersMarketersExecutives
How does social media fit in to your company?How is it viewed in terms of relevancy?Do you need to make a case for social media’s ROI?Are employees already active on Facebook? Twitter? LinkedIn?
One on one or group sessionsDevelopersMarketersExecutives
One on one or group sessionsDevelopersMarketersExecutives

The Future of Search & Social by Hallie Janssen, Anvil Media, Inc.

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Editor's Notes