www.asiadigitalmap.com Ogilvy's APAC Social Media specialists, the 360 Digital Influence team, presented this deck as part of their Wall Street Journal, Go To Webinar partnership. Find out about future webinars from www.asiadigitalmap.com
What is a Blog, and why a winery should have one?FeedbackMP
2nd Annual International Wine Tourism Conference & Workshop, Barcelona Feb 2010
A brief definition of what a Blog is and how it can help wineries in their marketing strategy to enhance wine tourism activities.
The main goal set in this panel is that wineries identify the advantages and disadvantages of creating a blog and make them wonder if they really need one. Because not all wineries should have a blog…should they?
Since the introduction of the iPod and iTunes, Apple has evolved into a Platform Operator and „Retailer“.
On the occasion of the iPad 2 introduction it was interesting for me to compare Apple‘s Business Model with Amazon.com.
You might find it too...
WeChat and WhatsApp dominate different markets, but WeChat is more of a lifestyle than social media app. - See more at: http://smithstreetchina.com/content_multimediaInfoShow/WeChat-WahtsApp.html#sthash.aEJani9E.dpuf
What is a Blog, and why a winery should have one?FeedbackMP
2nd Annual International Wine Tourism Conference & Workshop, Barcelona Feb 2010
A brief definition of what a Blog is and how it can help wineries in their marketing strategy to enhance wine tourism activities.
The main goal set in this panel is that wineries identify the advantages and disadvantages of creating a blog and make them wonder if they really need one. Because not all wineries should have a blog…should they?
Since the introduction of the iPod and iTunes, Apple has evolved into a Platform Operator and „Retailer“.
On the occasion of the iPad 2 introduction it was interesting for me to compare Apple‘s Business Model with Amazon.com.
You might find it too...
WeChat and WhatsApp dominate different markets, but WeChat is more of a lifestyle than social media app. - See more at: http://smithstreetchina.com/content_multimediaInfoShow/WeChat-WahtsApp.html#sthash.aEJani9E.dpuf
A presentation for Community Media Workshop's Making Media Connections Conference created with Stephen Franklin. Steve's a spiritual guy, thus the presentation name change to Nirvana. :) He provides lots of great examples of nonprofit blogs. The technical insights come from me. :)
Keith Jenkins (@velvetescape) and Janice Waugh (@solotraveler) conduct a workshop at the Travel Bloggers Unite Conference in Innsbruck in August 2011 on growing a travel blog as a business.
Branding you and your business across Social Media platforms, some WordPress plugins to use, basic uses & tips for popluar social media sites such as Facebook, Twitter, Linkedin, Pinterst, YouTube.
Story Telling Through Photos & Videos - Bloglalicious 2012Kris McDonald
This panel was by Kris Cain of http://LittleTechGirl.com, LaShanda Henry of http://Sistasense.com and Sarah Malkin of http://www.youtube.com/user/TheMomsView.
Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
The Covid-19 pandemic is now just one of several crises to which we are all adapting. While the world is in various stages of reopening after the first Covid-19 wave, there is no consensus on what the next wave will look like or the severity of its impact. Many were quick to declare that our behaviours and attitudes had been fundamentally and forever shifted by the pandemic and the resulting lockdown. But what has really changed, and what changes will be sustained? How do brands and businesses plan for this uncertain future?
In Conversations That Matter—The Return To Growth in Turbulent Times, our speakers will discuss the challenges to returning to growth facing brands around the world.
A presentation for Community Media Workshop's Making Media Connections Conference created with Stephen Franklin. Steve's a spiritual guy, thus the presentation name change to Nirvana. :) He provides lots of great examples of nonprofit blogs. The technical insights come from me. :)
Keith Jenkins (@velvetescape) and Janice Waugh (@solotraveler) conduct a workshop at the Travel Bloggers Unite Conference in Innsbruck in August 2011 on growing a travel blog as a business.
Branding you and your business across Social Media platforms, some WordPress plugins to use, basic uses & tips for popluar social media sites such as Facebook, Twitter, Linkedin, Pinterst, YouTube.
Story Telling Through Photos & Videos - Bloglalicious 2012Kris McDonald
This panel was by Kris Cain of http://LittleTechGirl.com, LaShanda Henry of http://Sistasense.com and Sarah Malkin of http://www.youtube.com/user/TheMomsView.
Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
The Covid-19 pandemic is now just one of several crises to which we are all adapting. While the world is in various stages of reopening after the first Covid-19 wave, there is no consensus on what the next wave will look like or the severity of its impact. Many were quick to declare that our behaviours and attitudes had been fundamentally and forever shifted by the pandemic and the resulting lockdown. But what has really changed, and what changes will be sustained? How do brands and businesses plan for this uncertain future?
In Conversations That Matter—The Return To Growth in Turbulent Times, our speakers will discuss the challenges to returning to growth facing brands around the world.
With global economic slowdown looming, research shows many organisations are turning to mergers and acquisitions to achieve growth. Consequently, this creates a crucial inflection point for business and brand. It is one of those rare moments where brand rises to the top of the Executive agenda. The stakes are high, and failure to understand the role of brand in M&A is the most common reason for collapse.
Through real-life case studies, in this session we will share a unique approach from Ogilvy Consulting that answers the critical brand and naming questions, and how our approach can impact the long-term ability for an organisation to achieve its objectives.
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
What's Next: Celebrating Eid in a time of isolationOgilvy Consulting
Join us to celebrate Eid, and understand how 1.8 billion Muslim consumers have adapted for the occasion and the preceding month of Ramadan in an era of isolation.
Focusing on Ogilvy's six baseline Ramadan and Eid trends, we’ll give insights and examples of what changed this year and what important commercial, consumer and D&I strategies brands can learn and apply across their business.
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
Fast growth, diversification, turbulent times and beyond… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies to accompany their transformation and make their corporate culture a change accelerator, instead of an obstacle.
Starting with anthropological principles and ending with a bespoke method, the session considers inspiring cases of powerful corporate cultures that bring to life business strategy in the Covid context and beyond - to continue exciting and retaining talent!
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceOgilvy Consulting
Organisations need to be ready to confront the issues concerning a post-COVID–19 workplace. Business guidance and employee sentiment is changing rapidly. But, importantly, how we prepare our people and ensure we have plans in place to work together will be critical for recovery. Join us to explore how businesses can get ready and be best prepared to reintroduce employees to the workplace
What's Next: Rapidly adjusting your customer experience strategy for the "new...Ogilvy Consulting
This week we’ll talk through the customer experience impact of changing customer mindsets and behaviours that have come with COVID-19, introduce the AWARE framework for rapid customer experience strategy modification and talk through some examples of how brands are already adjusting their strategies to meet customers’ current needs.
What's Next: Using technology to engage employees & build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
What you might not know is that at Ogilvy we have a specialist practice dedicated to employee engagement, experience and supporting businesses to get the most out of their people, systems and processes. In this week's webinar, our team draw on their experience delivering programmes through business crisis (shut down and restart), and offer support in how to navigate shocks, high impact events and business change in a sure-footed manner.
What's Next: Health & Wellness - Disruption & Adapting for the ReboundOgilvy Consulting
The COVID-19 crisis is rapidly changing how individuals are managing their health and well-being, approaching life with more gratitude and resilience. Digital health solutions adoption is booming as are some wellness sectors, and will contribute to the emergence of new healthcare models faster than expected.
In this webinar, learn how it will become essential for any healthcare provider to propose compassionate and empathetic care experiences to their clients, leveraging wellness to stay relevant in these turbulent times. Join us to understand some quick wins and envision your post-crisis healthcare shift.
What's Next: Using technology to engage employees and build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
We are currently in the midst of the most disruptive global crisis seen in decades. There is little doubt that the aftermath of COVID-19 will have life-changing impact on societies, political systems and economies. And it will likely be the single-most important catalyst in modern history for changing consumer behaviour and attitudes. This is a defining moment for Brands, and how they react – what they do – will not only impact short-term survival, but more important, the long-term brand health that is critical to future growth.
Our speakers will draw on prior experiences with SARS, the 2008 financial crisis and the current realities in Asia, Europe and the US. In this week’s webinar they will discuss what your brand should be thinking about and how to plot a course through this world-redefining period.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...Ogilvy Consulting
In the ever-changing and shifting world of expectations, disruption, and experience; brands are having to face the real challenge of transforming and evolving in an existential crisis against the possibility of becoming inconsequential. In this week’s webinar, we’ll talk about one of the most personal and public transformations in the industry with our very own Ogilvy UK CEO Michael Frohlich.
Michael will talk about the dos and don’ts he learned along the way when transforming a company, but also his observations, on the opportunities and challenges he encountered along the way.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
2. Co-Presenters
thomascrampton.com Brian Giesen
Asia-Pacific Director | 360° Digital Influence Regional Director | 360 Digital Influence
Ogilvy Public Relations Worldwide Ogilvy Public Relations Worldwide
@thomascrampton @bdgiesen
7. Home-Base Strategy!
Gary Home Base!
Vaynerchuk! Gary Vaynerchuk is more like a marketer than a wine
critic, but he has been incredibly successful reaching
a wide range of audience by providing free and
valuable content and establishing expertise online. !
Wine library TV is a daily updated video blog that
drives most of the traffic to the online retail store.!
Although he might not be as conventional as other wine personalities like Robert Parker,
heʼs very smart at using all his content to differentiate himself as a more informal wine
expert.!
Home base: ! Blog!
http://www.winelibrary.com/ !
Twitter: !
http://twitter.com/garyvee ! Garyʼs blog is more personal than the video blog.
Although many blog entries include a video, these
videos are more personal about he daily life. This
Youtube: channel is more about Gary Vaynerchuk himself than
http://www.youtube.com/user/ winelibrary.com.!
jancisrobinson !
8. Home-Base Strategy!
Gary
Vaynerchuk! Video!
Gary doesnʼt have a Youtube channel, most of his
videos on Youtube are posted by others. Itʼs because
he has a very strong fan base on his daily updated
video blog. All the wine recommended on videos are
featured on every post and people can buy these wines
through winelibrary.com. Very clever way to drive direct
sales. !
Home base: ! Twitter
!
http://www.winelibrary.com/ !
Twitter: ! Garyvee is a verified account on Twitter, heʼs a a very
http://twitter.com/garyvee ! heavy user who has more than 850 thousand targeted
followers who he named as “Vayniacs”. He is very
much engaged with his followers and responds in a
Youtube: very personal and friendly manner.!
http://www.youtube.com/user/
jancisrobinson !
9. Home-Base Strategy!
Gary
Vaynerchuk! Facebook
!
Winelibrary.com has a Facebook fan page of more than
24 thousand fans, who are very active on commenting
on each othersʼ postings. It is a very successful
community Gary built. !
Home base: ! Monthly Wine Club!
http://www.winelibrary.com/ !
Twitter: ! A very interesting and clever tactic on Wine Library TV.
http://twitter.com/garyvee ! Users can purchase the membership and they will
receive “secret packs” every month. This secret pack
includes wine of the month which Gary selects, users
Youtube: can then taste them virtually with Gary on Wine Library
http://www.youtube.com/user/ TV.!
jancisrobinson !
10. How to start a a blog
What Is A Blog?
• A blog is a website where an individual or group
can provide commentary on a particular subject or
journal their thoughts. Time stamped posts are
displayed in reverse chronological order.
11. How to start a a blog
Why Should You Blog?
• Blog because you want…
– To share a unique point of view
– To fill a void in the current online landscape
– To share your knowledge and passion for a particular topic
– To connect with others who have similar interests
– To promote yourself professionally or personally
– To gain a first hand understanding of social media and the ways in which online
two-way communication is increasingly defining the way we live
12. How to start a a blog
What Should You Blog About?
• Something you’re passionate about!
• Great blogs have some things in common…
– Organized around a particular topic or interest area that attracts a
core audience
– Updated frequently
– Authors who participate in the community both online and off
• Offline participation can include everything from conferences to on-
topic meet ups to social media clubs
13. How to start a a blog
Where Will Your Blog Fit In?
• Figure out what’s already happening in the online community you’ll be joining.
– Use Technorati Tag and Blogs About searches (under advanced
options) to find relevant blogs
• As you’re finding blogs, ask yourself some questions…
– What do you like/dislike about the blogs you’ve found?
– How do you think your blog could look and feel different from these
blogs?
– What will your blog posts look like?
– What features or categories do you envision having on your blog? Are
there elements that keep reappearing on blogs that you’re interested
in?
15. Hyatt
The CEO communicate as a guest blogger on
USA Today’s Hotel related blog.
Guest blogging is a new trend. He uses it to
communicate about the latest Hyatt digital news
(e.g. Concierge) and reach a broader range of
people than he would on the company website.
16. How to start a a blog
Do Some Reconnaissance
• Compile the blogs that you want to follow and check them daily/weekly. Blogs
can be monitored using the following tools:
– RSS Feeds
– del.icio.us
– Traditional bookmarking using your browser
• Get involved in the discussion by commenting – this will help you develop a
sense of the blog community that you’ll be joining, and provide insight into how
your blog will fit in.
17. How to start a a blog
Becoming A Blogger
• Get into the habit of thinking like a blogger
– Carry a notebook or use your camera phone to start collecting ideas
on the go
– Save links to story ideas using del.icio.us or your browser
– Create a Word doc and jot down ideas for posts
• Start creating great content to help launch your blog
– Practice blogging on your social networking page
– Draft posts in Word
19. Intel CES Blog
An event-focussed blog that builds
reputation and amplifies presence at an
important event.
20. How to start a a blog
What Blog Platform Is Best For You?
• There are many platforms you can use to blog
• The following are three of the most popular:
– TypePad (Paid)
– WordPress (Free and paid options)
– Blogger (Free)
– Tumblr (Free)
• Paid platforms tend to offer additional functionality
and control over your blog’s look and feel, while
free options are generally more basic.
• Research these blog platforms, and pick one that
you like best
21. How to start a a blog
Creating Your Blog
Register with your blog platform of choice
Fine tune and organize content that will appear on you page. Most
blog platforms have options to automatically engage the following:
– About Page: This allows readers to find out more about you, your
affiliations, accomplishments and interests. Many include an email
address here.
– Archives: Archives are generally sorted by month and allow users to
scan through your old posts.
– Blogroll: Creating a list of blogs that you read and are associated with
your subject area is useful to your readers, and will also encourage
others to link back to you.
– Recent Posts: Most bloggers display a list of their most recent posts
for readers to browse.
– Categories: Carefully select between 5 and 15 categories that your
forthcoming blog posts will be organized around. Display these
categories so that readers can drill down into content that interests
them.
22. How to start a a blog
– Widgets: Widgets are small applications that you can embed in your blog.
Widgets you may be familiar with include a Google or Technorati search
function embedded in a blog or an RSS feed subscriber. Browse your blog
platforms widget gallery and consider adding basic functionality to your site.
Create a unique banner for your blog. You can do this on your own, or
work with a designer to create one for you.
- A standard blog banner measures 725 pixels X 180 pixels
Sign up for a Technorati account and register your blog
- This will automatically index your blog with the popular search site
- A Technorati bot will crawl your site regularly so that your most up to date
content can be found in search results
- Technorati’s “Authority” rankings can also help you track inbound links to
your site
23. How to start a a blog
Plan Your Posts
Use your notes/ideas “from the field”
Choose one idea or theme to write about
Pick a voice and tone that’s appropriate for your post topic – ideally your
“blog voice” will be consistent
Before you write, you may bullet out your main ideas – this will help you
outline your post and stay on topic initially
Choose a descriptive and creative title for your post. Titles should be less
than 50 characters. Use keywords in your title – this will help optimize
your post.
24. How to start a a blog
Write Your Post
Posts can be short, medium or long – aim for the length that fits with
your topic.
Write concisely – if your post feels meandering and longwinded when
you re-read it, chances are that it won’t appeal to your reader. Write
something you would want to read!
Use paragraph breaks, bullet points and numbering to break up longer
ideas.
Remember to include links to relevant content you are blogging about,
this helps create a rich experience for your reader and draws folks
you’re linking to back to your blog.
Spice up your post with pictures – they can speak 1,000 words (or at
least 25 – 50…)
Without getting repetitive, try to work keywords into your post as often
as possible. This will help optimize your post in search engines.
25. How to start a a blog
Optimise Your Post
Links: Make sure that you insert hyperlinks for all terms, sites and
resources that you mention. This will prompt the sites you’re linking to
navigate back to your post and check it out.
Images: If you use images in your post, make sure you attribute them
to their owner or secure appropriate permissions for use. Before you
insert the image, make sure the file is named using key words that
match those used in your title and throughout the body of your post.
Tags: Insert tags into your post for del.icio.us, Technorati and
IceRocket using Keotag.com – a site that automatically generates
HTML tags for keywords you select. Consider using multiple versions of
tags (ie – SuperBowl and Super Bowl).
Videos: If there is a relevant video for your post, embed it. Most
video sharing sites now have embed codes right next to a video – all
you need to do is copy and paste it into your post.
26. How to start a a blog
Promoting Your Blog
To Other Relevant Bloggers
– Comment and link to blogs that you respect and read. This will encourage
reciprocal linking and visits.
– Join relevant blogging communities (i.e. BlogThis)
– After you develop a presence on certain blogs, email the bloggers to make a
personal connection.
To Colleagues
– If your blog relates to work, share with your team. Link to colleagues’ blogs,
and request that they link to your blog in return.
To Friends and Family
– Once your blog is up and running, send a blast email to friends and family
encouraging them to read, comment and share with others.
27. Potential issues
• You’ve got to keep it up!
To start out with, dedicate one morning a week to posting, then you can
increase it to twice a week.
• You are a publisher, so your ideas are open to scrutiny and potential
criticism.
Engage with critics, openly, honestly and be receptive to new ideas, but be
prepared to defend your own. Ignore the trolls.
• For some organisations it will require a cultural shift.
Speaking plainly and in an interesting manner will be difficult for some
people and organisations. Don’t force it or rush it, set goals and take baby
steps.
29. One company that goes with this online-
initiated flow is Ogilvy.
Contact us on Twitter:
@thomascrampton
@bdgiesen
Ogilvy's digital specialist Brian Giesen outlined
the best strategies for getting business results on
social networking site Twitter.
Or email, if you insist:
thomas.crampton@ogilvy.com
brian.giesen@ogilvy.com.au
Our blog:
www.asiadigitalmap.com
25 China Experts you should follow on
Twitter… Thomas Crampton.