Facebook is a social media platform with over 1 billion users, including 480k in Trinidad and Tobago. It offers various features for personal profiles, fan pages, community pages, and groups, allowing businesses and individuals to connect and engage. Effective use of Facebook includes concise ads, strategic posting times, content relevance, and maintaining user interaction while addressing feedback.

2.  Facebook is a Social Media Networking
website with over 1 Billion Active Users
worldwide
 In Trinidad and Tobago alone there are
over 480K active Users – that’s 32% of the
population and 65% of all persons who
have access to the internet in the
country

3.  The Personal Profile
› For connections with Family & Friends
› Maximum of 5000 Personal Connections
› Unlimited Subscriptions are allowed but with
limited interaction capabilities
› Allows Photos, Videos, Notes, Game
Applications etc
› Interconnections available with most social
media platforms: Twitter, Tumblr, Instagram
etc
› Usable Via Mobile Phone/ Mobile Ap

4.  The Fan Page
› For Businesses, Brands, Celebrities, Charities etc.
› Unlimited Connections
› Ability to create Micro Websites via Tabs
› Allows Photos, Videos, Notes, Game Applications
etc
› Interconnections available with most social
media platforms: Twitter, Tumblr, Instagram etc
› Usable Via Mobile Phone/ Mobile Ap
› Provided Marketing Analytics
› Multiple Admins can operate on various
permissions levels

5.  The Community Page
› For Charities, NGOS, Listed Interests
› Unlimited Connections
› Very simple features
› Allows Photos, Videos, Notes, Game
Applications etc
› Usable Via Mobile Phone/ Mobile Ap
› Will be developed when a specific tag
trends on facebook and no page/profile is
available for it – can also draw information
from the web to propagate fields

6.  The Group
› Designed to allow persons with similar
interests to interact
› Works like a traditional forum message board
with threads
› Very limited Functionality is available for
customisation

10. Facebook Ads target
specific users by key
demographics and
interest.
Facebook Ads must be
concise, with a clever call
to action to encourage
users to click it.
They can be pointed to
your website, or to your
facebook page
Read the rules of creating
a Facebook Ad
Be mindful of the spend
and monitor them
diligently so you do not
over exert your budget

11.  Understand your audience
 Keep status updates to 1 sentence maximum; do not post
more than 3 times daily unless your audience will respond
 Popular times to post are 8am, Noon, 4-6pm
 Use clever images, memes and videos
 Post materials that are relevant to your audience to keep
them engaged
 Connect your Social Media Together
 Create a custom url asap via
http://facebook.com/username
 Review your analytics weekly and use them to see which
types of posts are successful and adapt your weekly
strategy to suit
 Grammar and Spelling are VERY important

12.  Establish House Rules
 Never delete or dismiss negative posts,
acknowledge and address them
 Ban Users who abuse you and or other
fans
 Create a standard time when you
address Fan’s Questions or Concerns on
your posts

14.  A blog is a narrative usually 300-500
words long with supporting images or
video that gives readers your opinion on
a matter of interest
 A video blog is 1st person video also
discussing or giving a testimonial on a
topic

15.  Research where your
Audience Shares
Their Blogs
 Use your Facebook
Fan Page to Ask
Questions on where
your fans post
 Pick a popular
platform for your
target

16.  KISS – Keep it Simple and Short
 Research the subject matter and list your
references
 Never plagiarize another blog – you will
be caught and shamed by your fans 
 Always ensure your grammar and
spelling are on point
 Try to find an image or create an image
to match your blog subject

17.  Video Blogs should be scripted and
practiced
 Add a personal signature or phrase to
begin or end your video blog
 Do not rant, be calm and witty
 Look presentable, ensure the point of
view of the camera defines you but
remains uncluttered and appealing to
your audience

18.  Use your blog as a main content
medium for your Facebook Fan Page
 This will help give your space a unique
identity and allow you to engage with
your fans all the while seeming genuine

19.  Develop a Facebook Fan Page for your
individual Brand
 Conceptualize a brand identity for
facebook facebook: Cover Photo & Profile Pic
 At home complete your Fan Page and
email the custom link to utt@imsroyer.com
 Research and Identify a Blog Platform
 Reserve this platform with your brand
identity
 Conceptualize the concept for your first
Blog
 At home complete your blog identity and
create either a blog or video blog and
email to utt@imsroyer.com

20. utt@imsroyer.com
+868-721-7292
Twitter: @imsroyer
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