Dialog Telekom PLC has a hybrid organizational structure that combines matrix and modular structures. Each strategic business unit works independently while maintaining communication linkages between functions. The structure allows for top-down and bottom-up communication using worldwide resources and technologies. It shows the hierarchy and relationships within the organization. While useful for viewing structure, the organizational chart does have limitations as it only shows formal relationships and can become outdated.

1. Organizational Structure Company : Dialog Telekom PLC

2. Outline Introduction Direction setting process Dimension of organization design Structure Information processing perspectives on structure Effectiveness value conclusion

3. Introduction Dialog PLC Dialog TV Dialog mobile Dialog broadband internet Dialog fixed line Dialog global Service of the future – CSQS / Service Centre Of The Year 2006’ The future today – 3G / HSDPA/ Ez pay/song catcher

4. Direction Setting Process External Environment CEO Top Management Internal Situation Strategic Direction Organization Design Effectiveness outcomes

5. Dimensions of Organization Design Structural Dimensions Formalization Specialization / Division of Labor Hierarchy of authority / Span of Control Centralization Professionalism Personal Ratios

6. Contd.. Dimensions of Organization Design Contextual Dimensions Size Organizational Technology Environment Goals & Strategy Culture

7. Structure Organizational Structure types Functional structure Divisional structure Geographical structure Horizontal structure Matrix structure Modular structure

8. Structure of Dialog Telekom PLC It’s a Hybrid structure which is a combination of Matrix structure and Modular structure. Each Strategic Business Unit (SBU) works independently Each function of every SBU has communication linkages with each other Top down as well as Bottom up communication is available Use worldwide resources and technologies

9. Structure of Dialog Telekom PLC (organization chart) This structure shows under Dialog Fixed Line is follows in all SBUs of Dialog Telekom PLC.

10. Benefits of using an organization chart Whole structure can be viewed at one glance. Organization’s hierarchy is explained. Number and types of positions are explained. Departments and divisions are shown. Management relationships are identified. Communication channels are shown. Management levels are identified. Spans of controls are given Weakness of structure can be easily identified

11. Limitations of organizational chart If performed manually, org charts will very quickly become out-of-date. It only shows 'formal relationships‘. It shows nothing about the managerial style adopted. The best structure for one type of business may not be the best for another.

12. Information Processing Perspective on Structure Vertical Information Linkages Hierarchical referrals Rules & plans Vertical information systems Horizontal Information Linkages Information systems – Direct control Task forces – Full – time integrator – Teams -

13. Effectiveness Values of Dialog Telekom PLC flexibility External Control Internal Focus Structure Human relations emphasis Open system emphasis Internal process emphasis Rational goal emphasis

14. Conclusion Dialog Telekom PLC is one of the best player in the telecommunication industry with the largest customer base. They have a hybrid structure which consists of matrix structure and the modular structure. Dialog uses both vertical and horizontal information linkages in order to retain an effective coordination.

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