The document discusses mobile phone usage statistics globally and in India. Some key points: - Worldwide mobile subscriber base reached 3.95 billion in 2008, accounting for 46% of the global population. - In India, mobile connections reached 343 million in 2009, with urban connections at 235 million and rural at 108 million. - The document outlines various mobile phone brand strategies in India, including their brand ambassadors and promotional activities. - It discusses the untapped potential of mobile marketing and services in India, especially in rural areas, as subscriber growth is projected to reach 500 million by 2010.