Raj mnp project

1
A
COMPREHENSIVE PROJECT REPORT
ON
“MOBILE NUMBER PROTABLITY OF MOBILE OPERATORS’’
Submitted to
Global Institute Of Management
In partial fulfillment of the
Requirement of the award for the degree of
Master of Business Administration
In
Gujarat Technological University
Under The Guidance of
Prof. Anushree karani
Submitted by
Rajat Trivedi (127940592074)
RajendraVasavani (127940592075)
MBA SEMESTER III/IV
(Batch 2012-2014)

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Students’ Declaration
We, __________________________________, hereby declare that the report
for Comprehensive Project entitled “customer perception on switching
MNP( mobile number portability in telecom sector ” is a result of our own
work and our indebtedness to other work publications, references, if any,
have been duly acknowledged.
Place : …….. (Signature)
Date :

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Institute’s Certificate
“Certified that this Comprehensive Project Report Titled “………………
……………” is the bonafide work of Mr./ Ms……… ……………………..
(Enrollment No………..), who carried out the research under my
Supervision.
I also certify further, that to the best of my knowledge the work reported
herein does not form part of any other project report or dissertation on the
basis of which a degree or award was conferred on an earlier occasion on this
OR any other candidate.
Signature of the Faculty Guide
(Certificate is to be countersigned by the Director/HoD)

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PREFACE
One can never deny for the importance of the practical exposure of the problem for its
better understanding and greater grip of coming out with an industrially acceptable
solution. Being the MANAGEMENT students and performing small practical even is in
itself an experience of responsibility on our head. The summer project is certainly the
best chance to work in the Industry and have practical understanding of market
condition. In view of above, this report has been completed as a part of summer training
prescribed for the MASTER OF BUSINESS ADMINISTRATION. This report had been
made to know the preferences of the customers’ towards mobile number portability. For
this purpose i have made a questionnaire. This has helped me to take data from the
target sample, by making the survey we have collected data as per the guideline
provided. Thus results oriented by this project helped me to find the factors which affect.

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ACKNOWLEDGEMENT
This project is done as a semester internship project on “MOBILE NUBER
PORTABILITY”. On the very outset of this report, I would like to extend my sincere &
heart full obligation towards all the people who have helped me in this project.
Without their active guidance, help, cooperation & encouragement, I would not have
made in the project.
I am extremely thankful and pay my gratitude to my faculty Pro. anushri for his valuable
guidance and support on completion of this project in its presently.
I extend my gratitude to “Global Institute Of Management” for giving me this
opportunity.
At last goes to all of my friends who directly or indirectly helped me to complete this
project report.
Thanking you

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INDEX
No Particular Page No
1 Part -1 General Information
About The Telecom Industry 7 to 17
1.1 Overview In The World Market 7
1.2 Overview In The Indian Market 9
1.3 Overview In The Gujarat And Its Growth 12
2 Companies In The Telecom Industry 14 to19
3 Introduction Of The Study 20 to 37
3.1 Literature Review 20
3.2 Background Of The Study 26
3.3 Objectives Of MNP 29
3.4 Types Of MNP 30
3.5 Process Of MNP 31
3.6 Problem Statement 34
4 Research Methodology 37 to
4.1 Research Design 37
4.2 Sources Of Data 40
4.3 Data Collection Method 42
4.4 Sampling Method, Frame And Population 43 to 45
5 Data Analysis And Interpretation 46 to 66
6 Findings 67-68
7 Limitation Of The Study 69
8 Suggestion 70-71
9 Annexure 72
10 biblography 76

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Chapter-1
General information
OVERVIEW OF TELECOM SECTOR IN GLOBLE MARKET
2012 was an eventful year for telecommunication industry. In 2013 key
challenges for telecom companies will be how to monetize new business models,
leverage customer data by investing in analytics and define their response to over-the-
top players.
• Mobile connection growth which will slow to 7% in 2013.
• Mobile broadband connection will grow by a more respectable 27% and LTE
connection increase by 150% and fiber will grow by 28%.
• Wholesale carriers will continue to face declining revenue and margins as a
result of domestic regulation and intense competition.
• Operator will tack a new approach to M2M with more partnering to deliver
services
• All vendors will have to deal with the encroachment of software providers in
core telecoms software stacks.
• Companies that are integrating devices and services ( such as Microsoft,
apple and Samsung) will be in the strongest position to capitalize on growth in
the devices market.
• Android OS and Samsung will pull further ahead in the platform and device
market respectively in 2013.
• The global telecom services market will continue to be the largest IT
spending market in 2013

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Telstra was the only telephone service provider in Australia. Optus
Communications (Optus) entered the Australian telecommunications market in
1991, to compete with Telstra in the provision of a range of telecommunications
services, including local services.
In 1995, Optus began construction of its own broadband cable network, via its
subsidiary Optus Vision and it anticipated the provision of telephony on that
network. Since then, Optus supported, and sought, the introduction of local
number portability. Other carriage service providers publicly advised of their
intention to offer a local service and also sought the implementation of local
number portability.
• The new telecommunications legislation which came into effect on 1 July
1997 removed past regulatory barriers to market entry. There are now no
restrictions on the type of technology, which can be used, no restrictions on
entry to any telecommunications market and an increasing reliance on
industry self-regulation.
• A cost benefit analysis conducted by NERA on behalf of Often in 1993
calculated the net benefit to the UK economy of introducing geographic NP at
£1.4 billion over ten years. Another study that often conducted on mobile NP
concluded that portability would bring a net benefit to the UK economy of at
least £98 million over a ten- year period. The study confirmed that business
users find changing the number as the biggest problem associated with
changing a mobile operator. The number of corporate users willing to switch
mobile operator would more than double from 41% to 96% if portability was
introduced.

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OVERVIEW OF TELECOM SECTOR IN INDIA
The Indian Telecommunication Industry Is One Of The Largest And The Fastest
Growing In The World. Government Policies And Regulatory Implemented By (TRAI)
Telecom Regulatory Authority Of India.
Through The Awareness Around The World On The Information And Communication
Technology, In The Later Part Of 20th
Century To Realize The Importance Of An
Efficient Telecommunication For The Development Of The Economy.
At The 21st
Century The Developing Countries Started The Full Use Of Technology
Revolution Tacking Place Around The World.
The Indian Telecom Sector Is One Of The Fastest Growing In The World And Projected
That India Will Have Billion Plus Mobile Users By 2015
In Today’s Information Of Telecom Industry Has A Vital Role To Play.
Indian Telecom Sector Is More Than 165 Years Old. Telecommunication Was First
Introduced In India In 1851 Near Kolkata.
After That Telephone Services Were Formally Introduced In India Later In 1881
The Indian Telecom Sector Was Entirely Under Government Until 1984, When The
Private Sector Was Allowed In Telecommunication Equipment Manufacturing Only.
The Actually Evolution Of Telecom Industry Started After The Government Separated
The Department Of Post And Telegraph In 1985.By Setting Up Department Of Post And
Department Of Telecom (DOP &DOT).

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Indian Telecom Sector Is More Than 165 Years Old. Telecommunications Was First
Introduced In India In 1851 When The First Operational Land Lines Were Laid By The
Government Near Kolkata (Then Calcutta), Although Telephone Services Were
Formally Introduced In India Much Later In 1881.
The Entire Evolution Of The Telecom Industry Can Be Classified Into Three Distinct
Phases.
• Phase I- Pre-Liberalization Era (1980-89)
• Phase II- Post Liberalization Era (1990-99)
• Phase III- Post 2000
• Phase I- Pre-Liberalization Era (1980-89):-
• Entry of private sector in telecommunication equipment manufacturing-
1984
• Formation of Mahanagar Telephone Nigam Limited (MTNL) and Videsh
Telephone Nigam Limited (VSNL)-1986
• Telecom commission was set up-1989
• Phase II- Post Liberalization Era (1990-99):-
• Liberalization of Indian economy-1990s
• Private sector participation in provision of VAS such as cellular and paging
services-1992
• National telecom policy announced-1994
• Telecom regulatory authority of India (TRAI) was established in 1997
• New telecom policy (NTP) announced-1999

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• Phase III- Post 2000:-
• Bharat Sanchar Nigam Limited (BSNL) established-2000
• National Long distance (NLD) and International Long distance (ILD)
service opened to competition-2000
• CDMA technology launched-2000
• Internet telephony initiated-2000
• Reduction of license fees-2000
• VSNL privatised-2002
• Launch of mobile service by BSNL-2002
• Unified access licensing (UASL) ragime was introduced-2003
• Calling party pays (CPP) was implemented-2003
• Broadband policy was formulated-2004
• Intra circle merger guidelines established-2004
• FDI limits increased from 49% to 74%-2005
• Number portability was proposed-2006

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OVERVIEW OF TELECOME SECTOR GROWTH IN GUJARAT
However, It Is Not Going To Be Easy And Needs Support In Several Areas:
To Ensure That Every Youth Has A Mobile, Service Providers Have To Offer Services
Like SMS/MMS At Low Cost/Free And Ensure That The Total Mobile Bill For The
Youth Does Not Cross Rs.300-400 Per Month, Which Is The Maximum This Segment
Of Customers Can Afford From Their Pocket Money.
In The Same Way, For Executives/Businessmen, To Tap The Full Potential, It Is
Essential That Services Like Closed User Group, National Closed User Groups, Low
STD/ISD Rates, Fixed Cost For Network Calling Etc., Are Offered So That They Can
Lap Up The Services And Go Mobile Soon.
To Ensure That Every Household Has A Mobile Connection, It Is Essential That The
Utility Of Mobile Phones Is Increased Through Better STD And ISD Rates Vis-À-Vis
Landline, Friends And Family Offers, Special Rates To Landlines Etc., With Easy/Low
Deposit Schemes To Acquire These Facilities.
To Ensure That The Penetration Targeted In Towns And Villages Is Achieved, Service
Providers Have To Invest In Network Expansion And Reach Out On Priority; To Exploit
The Untapped Potential In These Markets.
To Expand The Network To A Large Number Of Towns And Villages By All The
Operators, Network Sharing Should Be Allowed By BSNL And The Government
Should Allow 74% FDI In Mobile Companies For Easy Access To Fund.
Growth Drivers
Key factors, which will fuel the growth of the sector include increased access to
services owing to launch of newer telecom technologies like 3G and BWA, better
devices, changing consumer behavior and the emergence of cloud technologies. A
majority of the investments will go into the capital expenditure for setting up newer
networks like 3G and developing the backhaul, among other things.
Subscriber Base
The mobile subscriber base in India is estimated rise by 9 per cent to 696 million
connections this year, according to technology researcher Gartner. The mobile service
penetration in the country is currently at 51 per cent and is expected to grow to 72 per
cent by 2016.
Mobile Value Added Services (MVAS)
India's current MVAS industry has an estimated size of US$ 2.7 billion. The
industry derives its revenues majorly from the top five to six products such as game
based applications, music downloads, etc, which continue to form close to 80 per cent
of VAS revenues. The Indian MVAS industry estimated to grow to US$ 10.8 billion by

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2015, with the next wave of growth in subscriptions expected to come from semi-urban
and rural areas.
Mobile Number Portability (MNP)
Mobile Number Portability requests increased from 89.70 million subscribers at
the end of March 2013 to 91.73 million at the end of April 2013.
Handsets
The mobile handset market's revenues in India will grow from US$ 5.7 billion in
2010 to US$ 7.8 billion in 2016, according to the study. India is the second largest
mobile handset market in the world and is set to become an even larger market with unit
shipment of 208.4 million in 2016 at a CAGR of 11.8 per cent from 2010 to 2016.
The Indian mobile handset market posted revenue of Rs 359.46 billion in 2012-
2013, compared to Rs 313.30 billion in the earlier fiscal year on the back of increasing
sale of smartphones. In 2012-2013, Karbonn grew 73.1 per cent, Samsung ended the
year with revenue of Rs 113.28 billion compared to Rs 78.91 billion last year showing a
growth of 43.6 per cent. The iconic Apple posted revenue of Rs 12.93 billion in FY 2013
in the country compared to Rs 2.50 billion in the previous financial year

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Chapter-2
INFORMATION ABOUT COMPANIES IN TELECOM SECTOR
1. Airtel
Bharti Airtel Limited Is India’s Largest Telecom Company Headquartered In New Delhi.
Founded By Sunil Mittal In 1986 The Company Is Fourth Largest Mobile Operator In
The World. Products Offered Y Company Includes Mobile Commerce , 2G, 3G And 4G
Wireless Services, Fixed Line Services, IPTV, High Speed DSL Broadband, DTH And
Enterprise Service.
Airtel ltd is one of the world's leading providers of telecommunication services with
presence in 19 countrys. The company offers an intigarated suite of of telecome
solution to its enterprice customers and additional provide long distance connectivity
both nationaly and internationaly
Airtel company effect from Bharti-televencher to Bharti Airtel ltd with effect from april 24,
2006 in order to reflect there brand essence objectives and the nature of there
bussiness activities
Airtel ltd was gives the GPRS / EDGE this types of services will be also given.
2. Reliance
Reliance Communications A Flagship Company Of Reliance Group Was Established In
2004. The company will be founded by Mr. Dhirubhai H. Ambani. And Is The Second
Largest Telecom Operator In India. Its Headquartered In Navi Mumbai.
At that time the chairman and MD is Mr. Mukesh D. Ambani
The Company Has More Than 150 Million Subscribers. The Company’s Product
Offerings Include Wireless, Broadband, National And International Long Distance
Services.

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3. Tata Docomo
A Tata Group Company Providing Cellular Service On The GSM, CDMA And Platform .
It launched mobile operations in January 2005 under the brand name Tata Indicom and
today enjoys a pan-India presence through existing operations in all of India’s 22
telecom Circles. The company is also the market leader in the fixed wireless telephony
market. The company’s network has been rated as the ‘Least Congested’ in India for six
consecutive quarters by the Telecom Regulatory Authority of India through independent
surveys.
Tata Teleservices Limited has also become the first Indian private telecom operator to
launch 3G services in India under the brand name Tata DOCOMO, with its recent
launch in all the nine telecom Circles where it bagged the 3G license.
Tata Teleservices Ltd, along with Tata Teleservices (Maharashtra) Ltd, serves over 84
million customers in more than 450,000 towns and villages across the country, with a
bouquet of telephony services encompassing Mobile Services, Wireless Desktop
Phones, Public Booth Telephony and Wireline Services
AVAILABLE OPERATORS IN INDIA:-

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4. Vodafone
Vodafone Is A Leading Global Telecommunications Company With Operations In Over
30 Countries . Headquartered In London, The Company Ranks Amongst The Top 4
Telecom Companies Globally In Terms Of Subscribers And Revenues. Company Owns
45% Of Verizon Wireless, The Largest Mobile Telecom Company In The Us Measured
By Subscribers.
Chairman: Sir John Bond (Sir Ian McLaurin)
CEO: Arun Sarin Short description of the company
International mobile carrier for consumer and enterprise customers with a significant
presence in Europe, the Middle East, Africa, Asia, Pacific and the United States History:
1982: As Racal Telecomm, awarded the first mobile license in the UK
1985: First mobile analogue call in the UK
1993: Introduction of digital mobile services in the UK and first international
partnerships (Germany and South Africa)
2000: Acquired Mannesmann AG and established Verizon Wireless (grouping the
mobile activities of Bell Atlantic and Vodafone AirTouch in the USA)
2004: Commercially launched its 3G services in Europe 2005: Launched fixed
mobile convergence product in Germany called Zuhaus.
2007: Acquired controlling interest Hutchison Essar Limited in India; acquired Tele2
fixed line operations in Italy and Spain Market position:
Largest international mobile carrier in terms of subscriber base Licenses:
Through its subsidiaries, owns GSM (900/1800), analogue and digital mobile
licenses, UMTS and fixed telephony licenses (only for certain subsidiaries)
5.IDEA
An Aditya Birla Group Company With Over 121 Million Customers . Idea Is
India Among Of The Top 5 Telecom Companies Which Is Offering 2g And 3g
Services With A Traffic Of About 1.5 Billion Minutes A Day.
Idea is a pan-india integarateed global system for mobile communication
operator and has its own nation long distance and international long distance
operations.
The company operates in two business segments mobility service and long
distance. As of March 31, 2012, it has network of over 70000 cell sites and
3000 service centers servicing Idea subscribers across the country. The
company operates in 33 countrys.

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6. MTNL
Mahanagar Telephone Nigam Limited Is An Indian State-Owned
Telecommunications Company Headquartered In New Delhi. Mtnl Provides Services
In New Delhi And Mumbai In India And Mauritius In Africa. It Was Incorporated In
The Year 1986.
In the 1986 it brought in digital exchange world technology for the first time in
india. MTNL a state owned telecome service financials total income 37159.71
million year (mar 2013) and its net profit is 53211.23 million.
7. Aircel
Aircel Group Provides Messaging, Wireless Voice And Data Services In India. It
Is A Joint Venture Between Sindya Securities Investments Private Limited And
Maxis Communications Berhad Of Malaysia. The company was establised in
1999.
It offers GSM mobile services in 19 circles in india with a subscriber base of
43.3 million subscribers. In 2008 the company won 13 unified access service
licences to operate in dilhi, gujarat, haryana, karnataka, kerala, madya pradesh,
maharastra, goa, rajasthan.
The company is also engaged in providing Internation long distancce call
service and national long distance telephonic services. Recently it has also
won 3G and BWA spectrum.
8. MTS
Mobile Telesystems (Mts) Is A Subsidiary Of Sistema A Russian Conglomerate.
MTS was establised in octomber 1993 by moscow city telephone network. In late
1996, sistema JSFC acquired a majority stake in MTS and has remain the
primary owner ever since.
Mts Provides Wireless Voice, Messaging, Broadband Internet And Data Services In
India. The Company Has More Than 16 Million Customers.

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MTS was the first company to launch GSM service in the moscow region in 1994.
MTS has expanded rapidly in russia largely through the acquisition of smaller
indipendent players and become the leading nation mobile operator.
In april 2008, MTS brand was recognized as one of the BRANDZ top100 most
powerfull brand, a ranking publised by the financial times and millward brown.
9. Uninor
Uninor Is An Indian Mobile Service Provider Based In Gurgaon. It is estabised in
the year of 2009 telecommunication services provider in india. It Is A Telenor
Group Company Offering Mobile Data And Voice Services Based On The Gsm
Platform.
The Company Has Over Three Crore Subscribers In Goa, Gujarat, Andhra Pradesh,
Uttarkhand, Bihar, Uttar Pradesh, Jharkhand And Maharashtra.
The company has a distributor network of over 1700 and had over 31.8 million
subscribers.
In octomber 2012 the major sharholders in the company included telenor
group and lakshdeep investment and finance pvt. ltd.
10. BSNL
Bharat Sanchar Nigam Limited Is A State-Owned Telecommunications Service
Provider Established On 15 September 2000. It Is The Seventh Largest Mobile
Telephony Provider And Largest Provider Of Fixed Telephony In India.
balance can be tricky. There are, therefore, both positive and negative
consequences to high churn rates.
BSNL company give the facility of wire line, CDMA mobile,GSM mobile,internet,
broadband, carriar services,VSAT, in services etc. Within a sapan of five years it has
become one of the largest public sector unit in india
BSNL has more than 2.5 million WLL subscribers and 2.5 million internet customers
who access internet through various models

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BSNL has set up a world class multi-gigabit, multi protocol conversion IP infrastructure
that provides convergent services like voice data video through the same backbone and
broadband access network.
The comapny has vest experience in planning, installing, network intigration and
mentenence of switching transmission network and also has a world class ISO 9000
certified telecome training institute.

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Chapter-3
INTRODUCTION OF STUDY
• LITERATURE REVIEW
Muller (1990) In His A Research Focuses That The Success Of The Mobile Commerce
Can Be Attributed To The Personal Nature Of Wireless Devices. Adding To This Are Its
Unique Features Of Voice And Data Transmission And Distinct Features Like
Localization, Feasibility And Convenience. The Sustained Growth Of The Mobile
Commerce Around The World Has Been More Because Of The Transfer Of Technology
According To The Needs Of Local Geography.
National Telecom Policy (1999) Projected A Target 75 Million Telephone Lines By The
Year 2005 And 175 Million Telephone Lines By 2010 Has Been Set. Indian Telecom
Sector Has Already Achieved 100 Million Lines. With Over 100 Million Telephone
Connections And An Annual Turnover Of Rs. 61,000 Crores, Our Present Teledensity Is
Around 9.1%. The Growth Of Indian Telecom Network Has Been Over 30%
Consistently During Last 5 Years.
Wellenius and Stern (2001) Information Is Regarded Today As A Fundamental Factor
Of Production, Alongside Capital And Labor. The Information Economy Accounted For
One-Third To One-Half Of Gross Domestic Product (GDP) And Of Employment In
Organization For Economic Cooperation And Development (OECD) Countries In The
1980s And Is Expected To Reach 60 Percent For The European Community In The
Year 2000. Information Also Accounts For A Substantial Proportion Of GDP In The
Newly Industrialized Economies And The Modern Sectors Of Developing Countries.
Videsh Sanchar Nigam Limited (VSNL) 16th
Annual Report (2002)
India Like Many Other Countries Has Adopted A Gradual Approach To Telecom Sector
Reform Through Selective Privatization And Managed Competition In Different
Segments Of The Telecom Sector. India Introduced Private Competition In Value-

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Added Services In 1992 Followed By Opening Up Of Cellular And Basic Services For
Local Area To Competition. Competition Was Also Introduced In National Long Distance
(NLD) And International Long Distance (ILD) At The Start Of The Current Decade.
World Telecommunication Development Report (2002) Explains That Network
Expression In India Was Accompanied By An Increase In Productivity Of Telecom Staff
Measured In Terms Of Ratio Of Number Of Main Lines In Operation To Total Number
Of Staff.
Indian Telecommunication Statistics (2002) In Its Study Showed The Long Run
Trend In Supply And Demand Of Direct Exchange Lines (DEL). Potential Demand For
Telecom Services Is Much More Than Its Supply. In Eventful Decade Of Sect Oral
Reforms, There Has Been Significant Growth In Supply Of DEL.
Economic Survey, Government of India (2002-2003) Has Mentioned Two Very
Important Goals Of Telecom Sector As Delivering Low-Cost Telephony To The Largest
Number Of Individuals And Delivering Low Cost High Speed Computer Networking To
The Largest Number Of Firms. The Number Of Phone Lines Per 100 Persons Of The
Population Which Is Called Teledensity, Has Improved Rapidly From 43.6 In March
2001 To 4.9 In December 2002.
Adam Braff, Passmore and Simpson (2003) Focus That Telecom Service Providers
Even In United States Face A Sea Of Troubles. The Outlook For US Wireless Carriers
Is Challenging. They Can No Longer Grow By Acquiring New Customers; In Fact, Their
New Customers Are Likely To Be Migrated From Other Carriers. Indeed, Churning Will
Account For As Much As 80% Of New Customers In 2005. At The Same Time, The
CarrierS Average Revenue Per
User (ARPU) Is Falling Because Customers Have.
Dutt and Sundram (2004) Studied That In Order To Boost Communication For
Business, New Modes Of Communication Are Now Being Introduced In Various Cities
Of The Country. Cellular Mobile Phones, Radio Paging, E-Mail, Voice-Mail, Video, Text
And Video-Conferencing Now Operational In Many Cities, Are A Boon To Business And
Industry. Value- Added Hi-Tech Services, Access To Internet And Introduction Of
Integrated Service Digital Network Are Being Introduced In Various Places In The
Country.

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Jeanette Carless on and Salvador Arias (2004) Wireless Substitution Is Producing
Significant Traffic Migration From Wire Line To Wireless And Helping To Fuel Fierce
Price Competition, Resulting In Margin Squeezes For Both Wire Line Voice Tariffs In
Organization For Economic Co-Operation And Development Countries Have Fallen By
An Average Of Three Percent Per Year Between 1999 And 2003.
T.V. Ramachandran (2005) Analysed Performance Of Indian Telecom Industry Which
Is Based On Volumes Rather Than Margins. The Indian Consumer Is Extremely Price
Sensitive. Various Socio-Demographic Factors-High GDP Growth, Rising Income
Levels, Booming Knowledge Sector And Growing Urbanization Have Contributed
Towards Tremendous Growth Of This Sector. The Instrument That Will Tie These
Things Together And Deliver The Mobile Revolution To The Masses Will Be 3
Generation (3G) Services.
Rajan Bharti Mittal (2005) Explains The Paradigm Shift In The Way People
Communicate. There Are Over 1.5 Billion Mobile Phone Users In The World Today,
More Than Three Times The Number Of Pcos. India Today Has The Sixth Largest
Telecom Network In The World Up From 14th
In 1995, And Second Largest Among The
Emerging Economies. It Is Also The WorldS 12th
Biggest Market With A Large Pie Of
$ 6.4 Billion. The Telecom Revolution Is Propelling The Growth Of India As An
Economic Powerhouse While Bridging The Developed And The Developing Economics.
ASEAN India Synergy Sectors (2005) Point Out That High Quality Of
Telecommunication Infrastructure Is The Pillar Of Growth For Information Technology
(IT) And IT Enabled Services. Keeping This In View, The Focus Of Telecom Policy Is
Vision Of World Class Telecommunication Services At Reasonable Rates. Provision Of
Telecom Services In Rural Areas Would Be Another Thrust Area To Attain The Goal Of
Accelerated Economic Development And Social Change. Convergence Of Services Is A
Major New Emerging Area.
Aisha Khan and Ruche Chaturvedi (2005) Explain That As The Competition In
Telecom Area Intensified, Service Providers Took New Initiatives To Customers.

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Prominent Among Them Were Celebrity Endorsements, Loyalty Rewards, Discount
Coupons, Business Solutions And Talk Time Schemes. The Most Important Consumer
Segments In The Cellular Market Were The Youth Segment And Business Class
Segment. The Youth Segment At The Inaugural Session Of Cellular Summit, 2005, The
Union Minister For Communications And Information Technology, Dayanidhi Maran Had
Proudly Stated That Indian Telecom Had Reached The Landmark Of 100 Million
Telecom Subscribers Of Which 50% Were Mobile Phone Users. Whereas In African
Countries Like Togo And Cape Verde Have A Coverage Of 90% While India Manages A
Merely Mobile Coverage Of 20%.
Indian infrastructure Report (2005) Explains IndiaS Rapidly Expanding Telecom
Sector Is Continuing To Witness Stiff Competition. This Has Resulted In Lower Tariffs
And Better Quality Of Services. Various Telecom Services-Basic, Mobile, Internet,
National Long Distance And International Long Distance Have Seen Tremendous
Growth In Year 2005 And This Growth Trend Promises To Continue Electronics And
Home Appliances Businesses Each Of Which Are Expected To Be $ 2.5 Bn In
Revenues By That Year. So, Driving Forces For Manufacturing Of Handsets By Giants
In India Include-Sheer Size Of India Market, Its Frantic Growth Rates And Above All
The Fact That Its Conforms In Global Standards.
Marine and Blanchard (2005) Identifies The Reasons For The Unexpected Boom In
Mobile Networks. According To Them, Cell Phones, Based On Global System For
Mobile Communication (GSM) Standard Require Less Investment As Compared To
Fixed Lines. Besides This, A Wireless Infrastructure Has More Mobility, Sharing Of
Usage, Rapid Profitability. Besides This, Usage Of Prepaid Cards Is The Extent Of 90%
Simplifies Management Of Customer Base.
Moreover, It Is Suitable To PeopleS Way Of Life-Rural, Urban, And Sub-Urban
Subscribers.

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Business and Economy (2005) The Catalyst For Indian Mobile Operators In The
Future Will Undoubtedly Be Increased Marketing And Advertisement Expenditure, Along
With Better Deals For Mobile Phone Users Like The Previously Mentioned Full Talk
Time Rs. 10 Recharge Card, Will Go A Long Way In Not Only Retaining Customers But
Also Acquiring The Vast Market Of Lowered Customers Who Are Extremely Sticky
About Value For Money And Have Extremely Low Loyalties And Almost Non-Existent
Switching Costs.
Oliver Stehmann (2005)The Telecommunications Industry Is Characterized By Rapid
Innovation In The Service And The Transmission Market. The Legally Protected Public
Or Private Monopolist Does Not Have The Same Incentive To Foster Innovation That
Would Exist In A Competitive Environment. Thus, State Intervention Based On The
Natural Monopoly Argument Neglects Dynamic Aspects, Which Are Crucial In The
Telecommunications Sector.
Marketing Whitebook (2005) Explains With Support Of Detailed Data That Bigger
Players Are Close To 20% Of The Market Each. In CDMA Market, It Is Reliance
Infocom And Tata Teleservices Are Dominating The Scene Whereas Airtel Is Lead In
GSM Operators. Between 2003 And 2004, The Total Subscriber Base Of The Private
GSM Operators Doubled. It Rose From 12.6 Million Subscribers At The End Of March
2003 To 26.1 Million By The End Of March 2004. And Yet That 100% Growth Rate
Notwithstanding, Total Industry Revenue For 2003-04 Was Around Rs. 8308 Crores.
Compared To Rs. 6400 Crores That Industry Grossed In 2002-2003, That Is An
Increase Of 30%.
Economic Times (2005)Indian Mobile Phone Market Is Set To Surge Ahead Since
Urban India Has A Teledensity Of 30 Whereas Rural India Has A Teledensity Of 1.74. It
Indicates That The Market Is On Ascent, With More Than 85000 Villages Yet Is Come
Under Teleconnectivity.
Associated Chambers of commerce and Industry of India (2005), It Is Stated That
30% Of The New Mobile Subscribers Added By The Operators Worldwide Will Come

25
From India By 2009.10% Of The Third Generation (3G) Subscribers Will Be From India
By 2011, Indian Handset Segment Could Be Between US $ 13 Billion And US $ 15
Billion By 2016.It Offers A Great Opportunity For Equipment Vendors To Make India A
Manufacturing Hub. Indian Infrastructure Capital Expenditure On Cellular Equipment
Will Be Between 10 To 20% Of The Investment That Will Be Made By International
Operators By 2015. The Other Proposals Included Setting Up Of Hardware
Manufacturing Cluster Parks, Conforming To Global Standards And Fiscal Incentives
For Telecom Manufacturing Among Others.
Virat Bahri (2006) Explains The Viewpoint Of Sam Pitroda The Chairman Of Worldtel
That Identifies Opportunities For Investments In Telecommunications. He Analyses That
There Is An Increasing Role For Telecom In E-Governance In India. According To Him,
Technology Can Be Leveraged To Take IndiaS Development To Next Level.

26
3.1Background of the study
INTRODUCTION OF MNP
• Mobile number portability is now crucial issue for the mobile service providers.
The most challenging job for the present day is that retain existing mobile
customer. The mobile operator’s ability to retain its customer has a direct impact
on its profitability and effectiveness. Losing a customer will affect the mobile
operators in terms of cost.
• The MNP service also encourages churn, as mentioned above, which service
providers generally strive to keep at a minimum. High churn rates are especially
useful for new entrants into the mobile market, because they are able to acquire
subscribers to their networks. MNP helps these firms to acquire new subscribers,
but operators are faced with the task of having to retain their existing subscribers,
which may sometimes be harder to do. Service providers have to take extra
efforts to ensure that they do not lose their own subscribers while trying to entice
subscribers from other networks to take up their services, and striking this
balance can be tricky. There are, therefore, both positive and negative
consequences to high churn rates.
• On the other hand, there are several downsides to using MNP services. With the
use of MNP customers will generally be oblivious to the network they are calling.
In the past, operators have had a specific number code before the remaining
numbers that comprise a phone number, in order to make it easy for callers to
identify which network they are calling. With the use of MNP, however, this code
serves very little purpose as it does not mean that a customer with such a code
still belongs to the corresponding network. This, therefore, defeats the purpose of
having such a code and has implications on national numbering plans.
Additionally, since mobile

27
• Subscribers Are Most Likely To Be Unaware Of Which Network They Are
Making Calls To And Operators Can Take The Opportunity To Increase
Termination Charges. In Fact, Mobile Subscribers Will Be Unable To Know The
Price Of Any Call And Cannot Take Advantage Of On-Net And Off-Net Rate
Differences Too; However, The Easiest Way To Overcome This Problem Would
Be To Enforce A Single Rate Tariff Plan For All Operators.
MNP solution
• Terminology
Number range holder (NRH) network: the network which the number is
assigned.
Subscription network: the network through which the customers mobile
operator has a contract to implement services for a specific mobile phone
number.
Donor network: subscription network from which a number is ported in porting
process.
Recipient network: network that receives the number in the porting process.
• Database management for MNP
Syniverse was selected to receive the license for zone 1 (northern or western)
which includes the services areas of Delhi, Mumbai, Maharashtra, Gujarat
and seven others.

28
MNP interconnection telecom solutions were granted for MNP service Zone 2:
Eastern or southern india.
• Technical Aspects of MNP Implementation
Each Country Can Implement Number Portability With The Methodology And
Technology That Best Matched Existing Carrier Architectures And Customer
Needs.
There Are Four Different Schemes For The Implementation Of The Routing:
1. All Call Query (ACQ)
2. Query OnRelease (Qor)
3. Call Drop Back (CD)
4. Onward Routing (OR)
ACQ Is The Most Efficient Scheme With The Most Optimal Use Of The
Switching And Associated Network Facilities

29
3.3 OBJECTIVE OF MOBILE NUBER PORTABILITY
Following are the objectives of implementing MNP service:
• Remove Barrier To The Free Choice Of Mobile Operator, By Customer
• Ensure To Increase In The Level Of Open Competition Among Mobile Network
Operators.
• For The Service Provider To Improve On Quality Of Services And Customer
Satisfaction.
• Make It Easier For The New Mobile Entrant To Gain Market Share.
• To Study The Impact Of Number Portability On Service Providers Service
Users.
• To study of the effect of Number portability on different network service provider.
• To study of the market share of service provider.
• Identify the test and preference of customer and impact of age, gender, on MNP
• Reason behind the switching network in MNP

30
3.4 Type of MNP
There are mostly three types of MNP
• Location portability
• Service portability
• Operator portability
Why MNP?
The arguments given in favor of implementing MNP is:
• Removes barriers to switching networks for customers, thereby increasing
customer Choice
• More choice would translate into greater competition among operators to retain
and Attract more customers, leading to better quality of service and reduced tariffs.
• MNP also allows effective utilization of numbering resources, as one customer
is bound to stick to his mobile number for a much longer time, even if he is switching
Service providers.
Taking a deeper look into the effect that MNP implementation would have on
the following parameters puts things into better perspective. We can classify
these effects into static and dynamic

32
Process of MNP
Administrative arrangement is equally important as the technical
arrangement.
Administrative arrangement including porting time, porting charges etc, and
international experience indicates that in place like Netherlands and UK It has
been considered unsuccessful because of the lack proper administrative
arrangement.
• Porting request:- most of the customer deal with retail outlets in
establishing their connection for the first time. Therefore the porting
request would be the best handle by this mechanism its self.
Authentication could happen via reference to some previous records,
previous bills supplied by the person who wants porting.
• Porting authentication: would be carried out by recipient network, donor
network ( one stop shopping and two stop shopping respectively)
Advantages:-customer needs to interact only with the recipient network
and authorized this operator to handle the porting.
It is easier for the end user who does not have interact with the donor
network who might make difficult for him because there is no incentive to
speed up things
This method used increasingly in many countries.

33
• Time to port: is another fact that is an important administrative
arrangement that needs to be covered.
• Tariff transparency: this means that customer must be aware of what
his costs are going to be before he makes the call. The solution is now a
beep before the call connects to let the customer know that the cell is
OFF-NET. However with the extensive ring tones and caller tunes
available.

34
3.6 PROBLEM OF THE STUDY
Limitation of MNP
• Consumer Allowed To Switching Operator Only 90 Days After A Connection Is
Activated.
• Consumer Allowed To Change Operator Within Their Registered Circle Only ( If
You Are Within Gujarat Circle You Can’t Shift To Rajasthan Circle.)
Positive and negative impact of MNP on mobile operators
• Operator Who Are Having Existing Strong Base Of Customer Will Able To
Maintain Customer By Providing Competitive Services.
• New Telecom Service Provider Can Survive In The Market By Providing
Competitive Tariffs And VAS.
• Competition Among Telecom Service Provider Increasing.
• Profit Margins Are Likely To Decline.
• Complex Task To Find Out Subscribers Owns By Operator As It Can Change
Service Providers When Ones Found Better Value For Money.

35
Static Effects
Retail Prices: Without MNP, A Service Provider Can Charge A Customer More
Than The Competitor As Long As The Combined Cost Is Less Than The Cost Of
Being Serviced By The Other Service Provider And The Switching Costs
Involved. With MNP Switching Costs Are Brought Down, Encouraging
Competition
Price Elasticity: In The Presence Of Switching Costs, The New Service Provider
Has To Undercut Deeply In Order To Gain Market Share. In The Indian Context,
With The Imminent Introduction Of 3g And New Players Entering The Market,
MNP Would Be Helpful In Stabilizing The Market During The Initial Phases
Termination Charges: Since Customers Will Not Be Able To Map A Number To
A Particular Network, The Termination Charges Are Bound To Increase (
Because Most Of The Customers Are Bothered Only About The Average Prices)
Market Shares: Introduction OfMnp Would Reduce The Asymmetry Between
The Market Shares Of The Incumbent Vis-À-Vis A New Entrant. The Loss Of The
Incumbent Is Greater Than The Extra Profits Given To The New Entrant.

36
Therefore There Will Be A Reduction In The Aggregate Profits In The Industry
On The Whole.
Cost of Providing The Service
Direct Costs
Set-Up Costs: The Set-Up Costs Are The Non-Recurring Costs Of Developing
And Implementing A Particular MNP System. These Costs Are Fixed, That Is,
They Do Not Depend On The Number Of Actual Porting. In General, These Fixed
Costs Are Relatively High For So-Called IN Solutions, While They Are Relatively
Low For ON Switch Solutions
Costs Per Actual Porting Process: These Are Mainly The Costs Of Carrying
Out The Porting, E.G. Advising The Customer, Communications Between The
Donor And The Receiver Network, Administrative Work Related To The Number
Switch And So On. These Costs Are Essentially Personnel Costs, And They
Depend On The Specific Administrative And Technical Procedures Put In Place
Additional Conveyance Costs: Comparing The Cost Of Various Technical
Implementations, On Switch Solutions Have Low Fixed Cost And High Variable
Cost Components
Indirect Costs
Indirect Cost Of Porting: This Can Be Mainly Attributed To The Cost Involved
With The Potential Loss Of Tariff Transparency. Once MNP Is Implemented
Customers Cannot Distinguish Between Numbers By Just Looking At The First
Three Digits. The Loss Of Transparency Can Be Overcome In Many Ways (As
Has Already Been Done In European Countries). There Is A Need To Deliberate
On The Best Mechanism To Take This Forward.

37
• The objective of the study as follow:-
Primary objectives
• To investigate the effect of mobile number portability on mobile phone users
within telecom circle.
Secondary objectives
• To determine the response rate of users towards Mobile number portability.
• To find out the reasons of using Mobile number portability.
• Ensure to increase in the level of open competition among mobile network
operators.
• To find out the impact on service provider of Mobile number portability.
• To find out the problems in the process of Mobile number portability.
• To find out the usage of MNP across the different demographics.

38
CHAPTER-4
RESEARCH METHODOLOGY
4.1 RESEARCH DESIGN
Types of research methods
In This Section, We Summerrise The Various Research Methods Used In The Previous
Studies We Reviewed. A Total Of Eight Types Of Research Methods Were Found:
Descriptive Research, True Experiment, Experiment (Weak), Quasi-Experiment, Ex-
Post Facto, Single-Subject, Design-Based Research, And Mixed Method.
Descriptive Research Typically Naturalistic And Depicts Conditions As They Exist In A
Particular Setting . According To, Descriptive Research Is Mainly Concerned With What
Is Type Of Questions That Describe Events Focusing On A Particular Issue Or
Phenomenon.
Research Design Is The First And Foremost Step In Methodology Adopted And
Undertaking Research Study. It Is Overall Plan For The Collection And Analysis Of Data
In The Research Project. Thus It Is An Organized, Systematic Approach To Be The
Formulation, Implementation And Control Of Research Project.
In this project we used descriptive research with the instrument of questionnaire.
Descriptive research is used to find out the perception of customer. There are various
elements used in descriptive research.

39
Types of Descriptive Research Methods
In the present unit, the following descriptive research methods are described in detail:
1. Correlational Research
2. Causal-Comparative Research
3. Case Study
4. Ethnography
5. Document Analysis
6. Analytical Method.
Type of Research:
In this report we have used to descriptive research method for mobile number
portability.

40
4.2 SOURCE OF DATA
For The Study Purpose Both Primary And Secondary Data Are Used. The Primary
Data Collected From Sales Men Of The Companies, Customers And Dealers Dealing
In The Products Of The Company. The Secondary Data Collected From Records Of
The Company, Retailers And Dealers. The Data Of Past Sales Also Have Been
Collected. The Primary And Secondary Data Have Been Collected To Cover Every
Aspect Of The Study. The Primary Data Are Related To Behaviour And Response Of
Employees, Dealers And Customers. The Secondary Data Shows The Sales Of The
Company Product Wise. These Data Used In Combination As Per Need Of The
Study. These Data Having Different Merits And Demerits And Have Serves Our
Purpose Of The Research Study. These Are Explained Below:
(A) Primary Data
Primary Data Are Information Collected By A Researcher Specifically For A Research
Assignment. In Other Words, Primary Data Are Information That A Company Must
Gather Because No One Has Compiled And Published The Information In A Forum
Accessible To The Public. Companies Generally Take The Time And Allocate The
Resources Required To Gather
Primary Data Only When A Question, Issue Or Problem Presents Itself That
Sufficiently Important Or Unique That It Warrants The Expenditure Necessary To
Gather The Primary Data. Primary Data Are Original In Nature And Directly Related

41
To The Issue Or Problem And Current Data. Primary Data Are The Data Which The
Researcher Collects Through Various Methods Like Interviews, Surveys,
Questionnaires Etc.
(b) Secondary Data
Secondary data are the data collected by a party not related to the research study but
collected these data for some other purpose and at different time in the past.

42
4.3. DATA COLLECTION METHOD
For Collection Of Data The Following Instruments Have Been Used:
(A) Questionnaire
Questionnaire Is A Set Of Questions Has Been Prepared To Ask A Number Of
Questions And Collect Answers From Respondents Relating To The Research Topic. A
Number Of Questions Usually In Printed Or Electronic Form Are To Be Answered By
The Individuals. The Forms Often Have Blank Spaces In Which The Answers Can Be
Written. Sets Of Such Forms Are Distributed To Groups And The Answers Are
Collected Relating To Research Topic. A Questionnaire Is a Series Of Questions Asked
To Individuals To Obtain Statistically Useful Information About A Given Topic. When
Properly Constructed And Responsibly Administered, Questionnaires Become A Vital
Instrument By Which Statements Can Be Made About Specific Groups Or People Or
Entire Populations.
It Serves Four Basic Purposes: To
(1) Collect The Appropriate Data,
(2) Make Data Comparable And Amenable To Analysis,
(3) Minimize Bias In Formulating And Asking Question,
(4) To Make Questions Engaging And Varied.
For Our Study Purpose A Set Of Questions Has Been Prepared To Collect Information
Relating To The Topic Of The Study. In This Study A Structured Questionnaire Has
Been Used With Different Types Of Questions Such As Closed Ended And Open
Ended. Special Case Has Been Taken To Select The Scales For The Questions For
Collection Of Responses Very Effectively.

43
4.4 SAMPLING METHOD
Convenience Sampling Is A Type Of Nonprobability Sampling In Which People Are
Sampled Simply Because They Are Convenient Sources Of Data For Researchers. In
Probability Sampling, Each Element In The Population Has A Known Nonzero Chance
Of Being Selected Through The Use Of A Random Selection Procedure. Nonprobability
Sampling Does Not Involve Known Nonzero Probabilities Of Selection. Rather,
Subjective Methods Are Used To Decide Which Elements Should Be Included In The
Sample. In Nonprobability Sampling, the Population May Not Be Well Denned.
Nonprobability Sampling Is Often.

44
4.5 SAMPLING FRAME
A Sampling Frame Is A List Or Other Device Used To Define A Researcher's Population
Of Interest. The Sampling Frame Defines A Set Of Elements From Which A Researcher
Can Select A Sample Of The Target Population. Because A Researcher Rarely Has
Direct Access To The Entire Population Of Interest In Social Science Research, A
Researcher Must Rely Upon A Sampling Frame To Represent All Of The Elements Of
The Population Of Interest. Generally, Sampling Frames Can Be Divided Into Two
Types, List And Nonlist. Examples Of List Frames Include A List Of Registered Voters
In A Town, Residents Listed In A Local Telephone Directory, Or A Roster Of Students
Enrolled In A Course.

45
4.6 POPULATION
A target population of survey is the entire set of units for which the service data are to
be used to make inferences. Thus the target population defines those units for which
the findings of the survey are meant to generalize. Establishing study objectives is the
first step in the survey. Defining a target population shoud be the second step. Target
population must be specifically define as a the defining whether sampled cases are
eligible or eligible for the survey. The geographic and temporal characteristics of the
target population need to be delineated.

DATA ANALYSIS
An overview of the results obtained in the study are presented and discussed in this
Chapter. The chapter also outlines the demographic
Format. All findings are shown in the graph or table with interpretation, which can help
to understand the data. In these survey we taken 300 as sample from the population.
 Questions
1) Age:-
 Data collected after survey
Particular
0 to 20
21 to 40
41 to 60
Above 60
 Graphical Analysis:-
 Interpretation:- in the above graphical analysis shows that the age segment which
mostly affect the MNP. Where the data are shown above graph. In that from the age
of 21 to 40 is highest user where it is the data of students, profession,
businessman,etc.
32.33
0
10
20
30
40
50
60
0 to 20
Chapter-5
DATA ANALYSIS AND INTERPRETATION
Chapter. The chapter also outlines the demographic information depicted in graphical
In these survey we taken 300 as sample from the population.
Data collected after survey
Particular Respondent %
0 to 20 97 32.33
21 to 40 146 48.67
41 to 60 46 15.33
Above 60 11 3.67
in the above graphical analysis shows that the age segment which
48.67
15.33
3.67
21 to 40 41 to 60 Above 60
Age
Age
46
AND INTERPRETATION
information depicted in graphical
In these survey we taken 300 as sample from the population.
in the above graphical analysis shows that the age segment which

 Questions
2) Qualification:-
Particular
H.S.C
Graduate
Post Graduate
Other
 Interpretation:- in the above graphical analysis suggest the qualification of
subscribers which shows the education level. Where we found that mostly
subscribers are graduate which is 45% and the lowest is 13.66% H.S.C.
13.66
0
5
10
15
20
25
30
35
40
45
50
H.S.C
H.S.C 41 13.66
Graduate 135 45
Post Graduate 69 23
Other 55 18.33
in the above graphical analysis suggest the qualification of
45
23
18.33
Graduate Post Graduate Other
Qualification
47
in the above graphical analysis suggest the qualification of

 Questions
Marital Status:-
 Interpretation:- in this survey we have the taken data from the students,
the data shows in graph mostly unmarried single where it was
other was married which was 27.66%.
all the detailed information about the subscribers are shown in above data
analysis.
72.33333333
0
10
20
30
40
50
60
70
80
Single
after survey
Single 217 72.333
Married 83 27.667
Other 0 0
in this survey we have the taken data from the students,
the data shows in graph mostly unmarried single where it was 72.33%while the
other was married which was 27.66%.
72.33333333
27.66666667
0
Single Married Other
marital status
48
in this survey we have the taken data from the students, so that
72.33%while the

 Questions
Gender:-
Particular
Male
Female
Other
 Interpretation:-
In the Graph we see that subscribers for using mobile service in which male
users are high as compare to female. Where the Male is 60.66% and female is
39.33%. in detailed shown the number of respondents in data analysis.
60.66
0
10
20
30
40
50
60
70
Male
Male 182 60.66
Female 118 39.33
Other 0 0
60.66
39.33
0
Male Female Other
Gender
49

 Questions
Which Mobile Connection Do You Own?
Particular
Airtel
Vodafone
MTNL/BSNL
Idea
Uninor
Tata Docomo
Reliance
Other
 Interpretation:- in these question we ask to subscribers about their current network
operator. In which now days many subscribers are having dual SIM so in that they
selected multiple option. Where the highest data is 18.08% of Idea.
12.05
16.99
0
2
4
6
8
10
12
14
16
18
20
Airtel
Vodafone
Connection Do You Own?
Airtel 44 12.05
Vodafone 62 16.99
MTNL/BSNL 32 8.77
Idea 66 18.08
Uninor 46 12.60
Tata Docomo 58 15.89
Reliance 35 9.59
Other 22 6.03
in these question we ask to subscribers about their current network
selected multiple option. Where the highest data is 18.08% of Idea.
8.77
18.08
12.6
15.89
9.59
MTNL/BSNL
Idea
Aircel
TataDocomo
Reliance
mobile connection
50
in these question we ask to subscribers about their current network
6.03
Other

 Questions
What Is The Mode Of Your Mobile Connection?
Particular
Pre Paid Connection
Post Paid Connection
Corporate Connection
 Interpretation:- there are various type of
asked that which connection subscribers are used mostly.Where we get the data for
prepaid connection which is 87.21% and 12.79 % of postpaid connection.
87.21
0
10
20
30
40
50
60
70
80
90
100
Pre Paid Connection
The Mode Of Your Mobile Connection?
Pre Paid Connection 266 87.21
Post Paid Connection 39 12.79
Corporate Connection 0 0
there are various type of connection in which in these question we
12.79
0
Pre Paid Connection Post Paid Connection Corporate Connection
Mode of Connection
51
connection in which in these question we
Corporate Connection

 Questions
How Satisfied Are You With Your Current Mobile
On The Scale Given Below.
 Interpretation:- in the above graphical analysis suggest the satisfaction level of
subscribers from their service provider where the all the graphical data are
shown above.
16
0
5
10
15
20
25
30
35
Poor
How Satisfied Are You With Your Current Mobile Connection? Rate Your Satisfaction
Poor 48 16
Fair 87 29
Average 89 29.67
Good 59 19.67
Excellent 17 5.67
in the above graphical analysis suggest the satisfaction level of
from their service provider where the all the graphical data are
29 29.67
19.67
5.67
Fair Average Good Excellent
Satisfaction level with current Operator
52
Connection? Rate Your Satisfaction
in the above graphical analysis suggest the satisfaction level of
from their service provider where the all the graphical data are
5.67
Excellent

 Questions
How Will You Rate Your Mobile Connection Services In Following Terms?
Particular
Connectivity
 Interpretation:- in the above analysis graph represent the rating to their current
service providers in terms of different plans and quality. Where it is the question
about connectivity of network in which 27.33% are average satisfied. Where
17.33% poor. All data are brie
17.33333333
21.33333333
0
5
10
15
20
25
30
Poor Fair
after survey
Poor Fair Average Good Excellent
17.33 21.33 27.33 19.67 14.33
in the above analysis graph represent the rating to their current
17.33% poor. All data are briefly shown in graph
21.33333333
27.33333333
19.66666667
14.33333333
Connectivity
53
Excellent
14.33
in the above analysis graph represent the rating to their current

Particular
Tariff Plans
 in the above analysis graph represent the rating to their current service providers
in terms of different plans and quality. Where it is the question about tariff plans
provide bye network in which 24.66% are poor, 25.33% avg.,18.33% good and
12.33% excellent All data are briefly shown in graph.
24.66666667
0
5
10
15
20
25
30
Poor
24.67 19.33 25.33 18.33 12.33
in the above analysis graph represent the rating to their current service providers
All data are briefly shown in graph.
19.33333333
25.33333333
18.33333333
12.33333333
Tariff Plans
54
Excellent
12.33
12.33333333
Excellent

Particular
Call Drops
 in the above analysis graph represent the rating to
in terms of different plans and quality. Where it is the question about call drops
during the call. in which 15.66% are poor, 26.66% avg, ,22.33% good and
15.66666667
0
5
10
15
20
25
30
Poor
15.67 19 26.67 22.33 16.33
19
26.66666667
22.33333333
16.33333333
Call Drops
55
Excellent
16.33
their current service providers
16.33333333
Excellent

Particular
Network Coverage
in terms of different plans and quality. Where it is the question about network
coverage facility provide bye network in which 18.33% are poor, 19.33%
avg.,23% good and 24% excellent All data are briefly shown in graph. Here
mostly subscribers are user of Idea so the network c
18.33333333
15.33333333
0
5
10
15
20
25
30
Poor Fair
collected after survey
18.33 15.33 19.33 23 24
plans and quality. Where it is the question about network
mostly subscribers are user of Idea so the network coverage is good.
15.33333333
19.33333333
23
24
Network Coverage
56
Excellent
24
plans and quality. Where it is the question about network
overage is good.

Particular
Customer Service
in terms of different plans and quality. Where it is
service provide bye current network in which 22.33% are poor, 24.% avg.,18%
good and 19.67% excellent
solution are important for the company
22.33333333
0
5
10
15
20
25
30
Poor
22.33 16 24 18 19.67
in terms of different plans and quality. Where it is the question about customer
current network in which 22.33% are poor, 24.% avg.,18%
excellent All data are briefly shown in graph. In these customer
solution are important for the company
16
24
18
19.66666667
Customer Service
57
Excellent
19.67
the question about customer
current network in which 22.33% are poor, 24.% avg.,18%
In these customer
19.66666667
Excellent

58
Particular Poor Fair Average Good Excellent
Connectivity 52 64 82 59 43
Tariff Plans 74 58 76 55 37
Call Drops 47 57 80 67 49
Network Coverage 55 49 58 69 72
Customer Service 67 48 72 54 59
 Interpretation:- in the above analysis graph represent the rating to their current
service providers in terms of different plans and quality. It is the combined
analysis of all the services which is provided by network operator
52
64
82
59
43
74
58
76
55
37
47
57
80
67
49
55
46
58
69
72
67
48
72
54
59
0
10
20
30
40
50
60
70
80
90
Connectivity Tariff Plans Call Drops Network Coverage Customer Service

 Question:-
Do You Know What Mobile Number Portability Is?
In this question we ask to subscribers about how much they know about the MNP
service. In that case we find that 77.67% subscribers are known about MNP and
18% are not aware and 4.33% are not sure.
77.67
0
10
20
30
40
50
60
70
80
90
Yes
Know What Mobile Number Portability
Do You Know What Mobile Number Portability Is?
Yes 233 77.67
No 54 18
Not Sure 13 4.33
18% are not aware and 4.33% are not sure.
18
4.33
No Not Sure
Know What Mobile Number Portability
59

 Questions:-
Have You Switched To Other Network?
Particular
Yes
No
in this above graphical analysis we see that 19% subscribers switched their
network and remaining 81%
0
10
20
30
40
50
60
70
80
90
Have You Switched To Other Network?
Yes 57 19
No 242 81
network and remaining 81% subscribers stay to existing network.
19
81
Yes No
Switched To Other Network
60

 Questions:-
Which Network You Switched To?
Particular
Airtel
Vodafone
MTNL/BSNL
Idea
Uninor
Tata Docomo
Reliance
Other
in this above graphical analysis
other network in which mostly airtel and idea has highest MNP request for
portability. Data shows in the graph.
26.32
19.30
0.00
5.00
10.00
15.00
20.00
25.00
30.00
Airtel
Which Network You Switched To?
Airtel 15 26.32
Vodafone 11 19.30
MTNL/BSNL 2 3.51
Idea 12 21.05
Uninor 8 14.04
Tata Docomo 5 8.77
Reliance 4 7.02
Other 0 00
in this above graphical analysis we see that respondents are already switched to
portability. Data shows in the graph.
19.30
3.51
21.05
14.04
8.77
7.02
Vodafone
MTNL/BSNL
Idea
Uninor
TataDocomo
Reliance
Which Network You Switched To
61
we see that respondents are already switched to
0.00
other

 Questions
If You Are Willing To Switch, What Is The Reason For Switching?
Particular
Just Try To MNP
Dissatisfied With Current Connection
No, I Am Not Willing To Switch
Other………………..
in this above graphical analysis we see that respondents are Switching to other
networkin the procedure of the MNP where the data shows that 36.33% are
dissatisfied with current connection and 42.67 are not
9
0
5
10
15
20
25
30
35
40
45
Just Try To MNP Dissatisfied With
Current Connection
If You Are Willing To Switch, What Is The Reason For Switching?
Just Try To MNP 27 9
Dissatisfied With Current Connection 109 36.33
No, I Am Not Willing To Switch 128 42.67
Other……………….. 36 12
dissatisfied with current connection and 42.67 are not willing to Switch.
36.33
42.67
12
Dissatisfied With
Current Connection
No, I Am Not
Willing To Switch
Other………………..
Reason For Switching
62
willing to Switch.

 Questions
Which Mobile Connection Would You Want To Switch To?
Particular
Airtel
Vodafone
MTNL/BSNL
Idea
Uninor
Tata Docomo
Reliance
Other
in this above graphical analysis we see that respondents are willingly want to
switch other network. Through the MNP where the data shows that 25%
subscribers wants to switch on IDEA and 2% are on
22.33 21.33
0.00
5.00
10.00
15.00
20.00
25.00
30.00
Airtel
Vodafone
Mobile Connection Would You Want To Switch To
Which Mobile Connection Would You Want To Switch To?
Data collected after survey:-
67 22.33
Vodafone 64 21.33
MTNL/BSNL 6 2
77 25.67
38 12.67
Tata Docomo 36 12
12 4
0 0
subscribers wants to switch on IDEA and 2% are on BSNL/MTNL.
2.00
25.67
12.67 12.00
4.00
0.00
MTNL/BSNL
Idea
Uninor
TataDocomo
Reliance
other
Mobile Connection Would You Want To Switch To
63
BSNL/MTNL.

 Questions
If You Are Not Willing To Switch, What Is The Reason To Stick To The Existing
Networks ?
Connectivity
Tariff Plans
Call Drops
Network Coverage
Customer Service
in this above graphical analysis we see that respondents are giving answer for
the reason stick to current or existing network procedure of the MNP where the
data shows that 32.33% subscriber stick because of the tariff plans which is the
highest. And other data which shows for staying on existing network in graph.
11.67
32.33
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
Connectivity Tariff Plans
Reason To Stick To The Existing Networks
Connectivity 35 11.67
Tariff Plans 97 32.33
Call Drops 65 21.67
Network Coverage 49 16.33
Customer Service 41 13.67
other 13 4.33
shows that 32.33% subscriber stick because of the tariff plans which is the
32.33
21.67
16.33
13.67
4.33
Tariff Plans Call Drops Network
Coverage
Customer
Service
Other
Reason To Stick To The Existing Networks
64
%
11.67
32.33
21.67
16.33
13.67
4.33
shows that 32.33% subscriber stick because of the tariff plans which is the

 Question:-
How Importance /Useful Do You Think Would Mobile Number Portability Prove
To Be In The Indian Market Scenario?
in this above graphical analysis we see that respondents are giving answer
about the How much MNP service
shows that 31% fair and 9.67% excellent.
21
31
0
5
10
15
20
25
30
35
Poor Fair
Importance of Mobile Number Portability in India
dian Market Scenario?
Poor 63 21
Fair 93 31
Average 84 28
Good 31 10.33
Excellent 29 9.67
about the How much MNP service to useful and importance where the data
shows that 31% fair and 9.67% excellent.
31
28
10.33 9.67
Importance of Mobile Number Portability in India
65
to useful and importance where the data

 Questions:
Are You Aware Of The Procedure To Be Followed For Mobile Number Portability
While Switching Connections ?
in this above graphical analysis we see that respondents are not completely
aware about the procedure of the MNP where the data shows that 18% are
aware and 60.67% are not aware and 21.33% respondents not sure.
18
0
10
20
30
40
50
60
70
Yes
While Switching Connections ?
Yes 58 18
No 182 60.67
Not Sure 64 21.33
above graphical analysis we see that respondents are not completely
60.67
21.33
No Not Sure
Aware The Procedure Of MNP
66
above graphical analysis we see that respondents are not completely

67
Chapter-6
RESULT AND FINDINGS
 In The Survey For Mobile Number Portability We Find The Use And Perception Of
Customer About Network Operator.
 In This Project We Find That Some Network Operator Who Has Strong Market
Strength I.E Vodafone ,Airtel, Idea Having Their Loyal Customer.
 Customers Are Switching To New Network Operator Because Of The Value Added
Service, Network Coverage, Call Cost, Tariff Plane Etc.
 In MNP Service Where Customer Are Not Properly Aware About The Services. As
Per The TRAI Total Mobile Subscribers Are 931.95 Million From That 2.47 Million
MNP Request Are Received.
 At Starting Time Advertising Of MNP Was Very High. But Now Days There Is No
Advertise Which Create Unawareness Of Customers.
 Through MNP Service Customer Can Switch Their Service To Other Network
Provider With Same Mobile Number. But These Lead The High Competition In The
Market.

68
 In Indian Market There Are Many Network Operator From Them Some Network
Operator Are Not Having Strong Customer Power I.E Aircell, BSNL, Uninor,
Videocon, Loop, Virgin, MTS ..Etc
 In This Survey We Find That Many Customers Who Are Stay With Their Existing
Service Provider. Where They Are Satisfied And Some Other Customer Who Are
Not Satisfied With Their Current Service Provider Where They Willingly Want To
Switch To Service Provider Who Has Beneficial Plans, Offer, Network Coverage Etc.
 Most Of The Subscribers Subscribe MNP Services Due To Low Prices And Easy
Process.
 MNP Helps Mobile Phone Users To Change From One Mobile Operator To Another
Without Changing Mobile Phone Number.
 Being The First Promoter Of MNP Services In India, IDEA Get Success In Terms Of
Attracting Potential Customers And Retaining Existing Customer.
 Because The Users Of MNP Services Are Young, Teenagers And Couples Etc.
Hence It Compels Operators To Think On Segmentation In The Prepaid Market.

69
Chapter-7
Limitation Of The Study
 The Shortage Of Time And Money Will Limit The Number Of Samples In To
Minimum
 The Advanced Statistical Tools Not Used For Analysis.
 At The Time Of Research Respondents Are Not Ready Give Answer.
 Many Respondent Give Unbiased And Dishonest Answer.

70
CHAPTER-8
SUGGESTION
1) Operator should focus on maximizing the relevance of subscribers profile,
interest, prepaid balance, past behavior.
2) Network operator should offer long term loyalty benefits staggered over a period
of time.
3) Research findings suggest that different groups have different switching
behavior. Age, gender, marital status and brand have significant dependency on
those who switch.
4) Operators should design the customer care service under inspection. It will
answer all calls to the customer care centers within 10 seconds or reverse the
money spent on the call.
5) In case of any call drop, subscribers will have to send an SMS for getting their
money back.
6) Operator should give the advertising on TV, radio, newspaper with attractive
packages. Which leads to use of MNP

71
7) In high competitive market operator should provide discount offer and value
added pack which help win back the subscriber.
8) Operator should focus on network, backend operation, technology operation and
setting up systems for the better services.
9) Operators who provide only CDMA service should try to provide switching CDMA
to GSM.
10)For attracting new customer service operator has to provide low charges or think
on offering a SIM card free of cost along with additional talk.
11)They should think on offering special tariffs, free SMS, free data pack for period
of time.
12)Research finds that’s different groups have different switching behavior, age ,
marital status, gender. etc

72
Annexure
Questionnaire
Dear Respondent,
We Are the Student Of Global Institute Of Management, Gandhingar
Pursuing MBA As Part Of Our Curriculum We Have To Submit A Comprehensive P
Project For Which We Have Select The Topic of Perception Of Customer About
Mobile Number Portability
1) Name:-…………………………………………………………
2) Age:-
( ) 0 to 20
( ) 21 to 40
( ) 41 to 60
( ) Above 60
3) Marital Status:-
( ) Single
( ) Married
( ) Other…………………..
4) Gender:-
( ) Male
( ) Female
( ) Other…………………

73
5) Which Mobile Connection Do You Own?
( ) Airtel
( ) Vodafone
( ) MTNL/BSNL
( ) Idea
( ) Uninor
( ) Tata Docomo
( ) Reliance
( ) Other………………….
6) What Is The Mode Of Your Mobile Connection?
( ) Pre Paid Connection
( ) Post Paid Connection
( ) Corporate Connection
7) How Satisfied Are You With Your Current Mobile Connection? Rate Your
Satisfaction On The Scale Given Below.
8) How Will You Rate Your Mobile Connection Services In Following Terms?
Connectivity
Tariff Plans
Call Drops
Network Coverage
Customer Service

74
9) Do You Know What Is Mobile Number Portability?
( ) Yes
( ) No
( ) Not Sure
10)Have You Switched To Other Network?
( ) Yes
( ) No
(If Your Answered “Yes”, Ans. The Q.12)
11)Which Network You Switched To?
( ) Airtel
( ) Vodafone
( ) MTNL/BSNL
( ) Idea
( ) Uninor
( ) Tata Docomo
( ) Reliance
( ) Other………………….
12)If You Are Willing To Switch, What Is The Reason For Switching?
( ) Just Try To MNP
( ) Dissatisfied With Current Connection
( ) No, I Am Not Willing To Switch
( ) Other………………..

75
13)Which Mobile Connection Would You Want To Switch To?
( ) Airtel
( ) Vodafone
( ) MTNL/BSNL
( ) Idea
( ) Uninor
( ) Tata Docomo
( ) Reliance
( ) Other………………….
14)If You Are Not Willing To Switch, What Is The Reason To Stick To The Existing
Networks ?
( ) Connectivity
( ) Tariff Rates
( ) Call Drops
( ) Network Coverage
( ) Customer Service
( ) Other…………………..
15)How Importance /Useful Do You Think Would Mobile Number Portability Prove
To Be In The Indian Market Scenario?
16)Are You Aware Of The Procedure To Be Followed For Mobile Number Portability
While
Switching Connections ?
( ) Yes
( ) No
( ) Not Sure

76
• BIBLIOGRAPHY
WEB SITE:-
www.mnp.in
www.scribd.com
www.slideshare.com
www.tele.net.in
www.trai.gov.in
http://www.mnp.nl/bibliotheek/rapporten

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