Business of Value Added Services in New Mobile Era: From Strategy and Busines...Ali Saghaeian
Please email me "saghaeian [at] gmail.com" for any request on VAS research, consulting and training.
This presentation includes topics such as:
The mobile 3.0 – The trends for Multimedia Services and Value Added Services
The 4th revenue curve of mobile communication – The business of Value Added Services.
Differences in doing business with Multimedia and Value Added Services than voice, messaging and access (data) services.
Mobile Operator Strategy and implications for the ecosystem
The Impact of 4th curve on mobile operator’s financials
Investing in the 4th Curve
How can Operators become Digital Lifestyle Solution Providers (DLSP)?
Mobile Voice and Messaging: Global Trends and AnalysesAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Voice and Messaging.
This presentation includes topics such as:
Analysis of Growth Curves in Mobile
Telco Voice Standards and Roadmap
Mobile Voice Revenue Growth Curves
Global VoLTE and VoWi-Fi Market
Messaging Case Studies Worldwide
Cannibalization of Voice and Messaging
OTT Messaging Traffic Worldwide
OTT Role in Telco’s Business Revolution
Mobile vas markets, applications, and opportunities third edition - Reports...Reports Corner
Mobile Value-added Service (VAS) applications represent a key aspect to the ongoing success of mobile network operators and everyone in the mobile communications value chain. With core services, such as bear voice and data communications becoming commodity offerings, wireless service providers are dependent on VAS applications to drive additional revenue and improved margins.
https://www.reportscorner.com/reports/15019/Mobile-VAS-Markets,-Applications,-and-Opportunities---Third-Edition/
Global Perspectives to Mobile Access and DataAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Access and Data.
This presentation includes topics such as:
Mobile Access Revenue Growth Curves
New Evolving ECO System
Mobile Infrastructure Evolution
4G-LTE Global Service Status
How can 4G Grow the Revenues
Case Studies of Growth in Data revenues
Core Revenue Trends – Mobile Data
Industry Growth Drivers: Mobile Data and OTTs
Changing Telecom trends with VAS- Value Added ServicesMahindra Comviva
Service assurance is the systematic process of maintaining & improving the service quality provided to customers. It ensures that services offered over networks deliver an optimal subscriber experience.
Read more: http://www.mahindracomviva.com/services/managed_services/managed-vas-services.htm
Deploying Value-Added Service (VAS) Applications over LTE Network as an Advan...Ali Saghaeian
Some of the topics covered in this slide deck:
Telco-OTT voice/messaging applications
App users & heavy users of legacy services
Operator-provided OTT-like communications app
Value of the messaging market and the level of threat from OTT
Operators rating their performance against OTT Players
Apps as multi-modal communication platforms
Important Factors in an OTT Service Package
Business of Value Added Services in New Mobile Era: From Strategy and Busines...Ali Saghaeian
Please email me "saghaeian [at] gmail.com" for any request on VAS research, consulting and training.
This presentation includes topics such as:
The mobile 3.0 – The trends for Multimedia Services and Value Added Services
The 4th revenue curve of mobile communication – The business of Value Added Services.
Differences in doing business with Multimedia and Value Added Services than voice, messaging and access (data) services.
Mobile Operator Strategy and implications for the ecosystem
The Impact of 4th curve on mobile operator’s financials
Investing in the 4th Curve
How can Operators become Digital Lifestyle Solution Providers (DLSP)?
Mobile Voice and Messaging: Global Trends and AnalysesAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Voice and Messaging.
This presentation includes topics such as:
Analysis of Growth Curves in Mobile
Telco Voice Standards and Roadmap
Mobile Voice Revenue Growth Curves
Global VoLTE and VoWi-Fi Market
Messaging Case Studies Worldwide
Cannibalization of Voice and Messaging
OTT Messaging Traffic Worldwide
OTT Role in Telco’s Business Revolution
Mobile vas markets, applications, and opportunities third edition - Reports...Reports Corner
Mobile Value-added Service (VAS) applications represent a key aspect to the ongoing success of mobile network operators and everyone in the mobile communications value chain. With core services, such as bear voice and data communications becoming commodity offerings, wireless service providers are dependent on VAS applications to drive additional revenue and improved margins.
https://www.reportscorner.com/reports/15019/Mobile-VAS-Markets,-Applications,-and-Opportunities---Third-Edition/
Global Perspectives to Mobile Access and DataAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Access and Data.
This presentation includes topics such as:
Mobile Access Revenue Growth Curves
New Evolving ECO System
Mobile Infrastructure Evolution
4G-LTE Global Service Status
How can 4G Grow the Revenues
Case Studies of Growth in Data revenues
Core Revenue Trends – Mobile Data
Industry Growth Drivers: Mobile Data and OTTs
Changing Telecom trends with VAS- Value Added ServicesMahindra Comviva
Service assurance is the systematic process of maintaining & improving the service quality provided to customers. It ensures that services offered over networks deliver an optimal subscriber experience.
Read more: http://www.mahindracomviva.com/services/managed_services/managed-vas-services.htm
Deploying Value-Added Service (VAS) Applications over LTE Network as an Advan...Ali Saghaeian
Some of the topics covered in this slide deck:
Telco-OTT voice/messaging applications
App users & heavy users of legacy services
Operator-provided OTT-like communications app
Value of the messaging market and the level of threat from OTT
Operators rating their performance against OTT Players
Apps as multi-modal communication platforms
Important Factors in an OTT Service Package
VAS Content and Service provider in BangladeshShariful Islam
This is short report of VAS Content & Service provider in Bangladesh. Bangladesh regulatory status. You can find present and future VAS and its value chain. Challenges for starting this businesses.
Mobile VAS and Multimedia Ecosystem and Value‐Chain over 4G and 4.5G Network ...Ali Saghaeian
The slides cover a broad range of topics, including:
4G and 4.5G as the Next Uplift of Growth
The Evolution of Mobile Operators' Business Model
Possible Changes in the Value Chain
How to take the Smart Pipe VAS Strategy
Data as the key to create Competing Value
Key Drivers and Success Factors in Future Networks
Operators' Strategies in the Value Chain
Digital Economy and the Evolving Ecosystem
Developing Multimedia and Value Added Services (VAS) on 4G and 4.5G for Telec...Ali Saghaeian
The topics covered in this master slide deck:
* Mobile VAS and Multimedia Ecosystem and Value‐Chain over 4G and 4.5G Network: Key Drivers and Critical Success Factors
* New Service Development and Service Delivery Innovation in Mobile VAS and Multimedia
* World’s Best Practices and Success Stories in Launching Multimedia and Value Added Services
* Optimizing Strategies to Stimulate Mobile VAS Usage and Maximize Operators’ Revenues
* Driving Mobile VAS Adoption and Creating a Sustainable VAS Proposition in New Mobile Generations
* Exploring Mobile Apps Categories and Successful Mobile VAS and Multimedia Applications
* Strategies for Monetizing the Mobile Content, Services and Applications in 4G and 4.5G Market
* Value Creation and Customer Experience Management in Mobile VAS for an Enhanced Customer Journey
* Deploying Value-Added Service (VAS) Applications over LTE Network as an Advantage against Over-The-Top (OTT) Players
* Next Generation Service Platforms for Multimedia and Value Added Services
* Offering Rich Communications Services (RCS) as a Multimedia Application to combat OTT Competition
* Applications of Internet of Things (IoT), Big Data and Cloud Services in 4G-based Mobile VAS
Mobile Operators' Strategies and Financials in the 4th Revenue Growth CurveAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Operators' Strategies and Financials.
This presentation includes topics such as:
Implications of the 4th wave
Opportunities in the 4th Curve
Opportunities beyond Voice and Data
Case Studied for Revenues from new businesses
4th Curve Application Areas
The four revenue growth curves
Mobile Operator Strategy in the 4th Curve
The Impact of 4th Curve on Operator Financials
ICT and Digital Media Industry
Profitability of business segments
Global Mobile Industry Profit Share
Mobile Value Added Services (MVAS) is indeed a mounting Industry. In this time of economic recession, this industry stands strong. Investments flowing in this sector are enormous.
Exploring Mobile Apps Categories and Successful Mobile VAS and Multimedia App...Ali Saghaeian
Some of the topics covered in this slide deck:
Successful Mobile VAS and Multimedia Applications
Different Mobile App Categories & Functions
Operators’ Mobile App Functions
Top APIs operators could implement
Case Study: Network API Platform
Making the most of enterprise apps
Pros and Cons for Providing Mobile Apps
Value added service (VAS) provider failures: insights from VAS product companiesBrowne & Mohan
Dr TR Madan Mohan, Managing partner addressed Network of ICT Entrepreneurs and Enterprises (NITEE), under the aegis of Foundation for MSME Clusters (www.msmefoundation.org), New Delhi on 27th August 2010 regarding “Value added service (VAS) provider failures: insights from VAS product companies”.
Telecom Operators’ Investment Strategies in the 4th Revenue Growth CurveAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Telecom Operators’ Investment Strategies.
This presentation includes topics such as:
Investing in the 4th Curve
The Telco Challenge: Data Pipe or Smart Pipe
STRATEGY #1: Connectivity Provider
Key digital services in Mobile
STRATEGY #2: Digital Service Provider
Telco Digital Services Opportunities
STRATEGY #3: Digital Service Enabler
Digital Service Model
4-Phase Evolution to Digital Lifestyle Services
Operators’ Investment in the 4th Curve
Future Telecoms Service Business Models
Whitepaper: From Resistance to Partnership: Operators shift into monetising OTTtyntec
This tyntec-sponsored survey, based on interviews with over 60 mobile operators across global marketplace conducted by independent research company mobilesquared, shows clear evidence that there has been a significant shift in mobile operator mindset regarding OTT communications. The perception that OTT (Over-the-Top) communications is a threat has been replaced with a revenue-generating opportunity. Mobile operators are now open and receptive to partnering with OTT service providers. The research revealed that 98% of mobile operators will potentially enter into an OTT communications partnership. From the perspective of maturing OTT service providers, operators’ openness to partnership brings forth even greater opportunity as they are moving towards a revenue generation model—as opposed to just focusing on market capitalization—to prove their commercial viability.
New Service Development and Service Delivery Innovation in Mobile VAS and Mul...Ali Saghaeian
The slides cover a broad range of topics, including:
Digital Transformation for Mobile Operators
Operators’ Value in New Service Development
Most popular lines of Business by 2017
Service Delivery Innovation in Mobile VAS and Multimedia
New Rules of Consumer Engagement by Developing New Services
Service Providers’ Perspective in Service Delivery Innovation
Standard Ecosystem for Future Communications Services
This is my presentation of VERIZON COM. INC (VZ). I also analyze AT&T (T), T-Mobile (TMUS) and Sprint (S). I predict the acquisition of T-Mobile by Sprint. In addition, I warn VZ to buy content companies like Netflix in order to fight future telecom-content players like AT&T, Google and Facebook.
I'd appreciate if you leave a comment on the slideshow. You are free to use to use the information as long as you mention the source although I would not be able to share the originals with you since it is not under my ownership alone.
Optimizing Strategies to Stimulate Mobile VAS Usage and Maximize Operators’ R...Ali Saghaeian
The slides cover a broad range of topics, including:
Revenue-Generating VAS services
Operators’ Positioning for New Segments
Stimulating Mobile VAS usage via Sponsored Data
Partnerships with VAS providers
Optimizing Strategies for VAS Bundling
How to Stimulate Awareness and Usage of VAS
Applying Lessons Learnt from the US Market
As a part of my industry research project I worked on mobile video entertainment sector in India. This report is my attempt to create a dummies guide on MVAS and video consumption in India. I know there is a major scope of improvement and would love to know your feedback.
Mobile marketing overview for B2B and B2C marketers, covering the unprecedented growth and opportunities of mobile--as well as a summary of mobile marketing tools available to today's companies.
VAS Content and Service provider in BangladeshShariful Islam
This is short report of VAS Content & Service provider in Bangladesh. Bangladesh regulatory status. You can find present and future VAS and its value chain. Challenges for starting this businesses.
Mobile VAS and Multimedia Ecosystem and Value‐Chain over 4G and 4.5G Network ...Ali Saghaeian
The slides cover a broad range of topics, including:
4G and 4.5G as the Next Uplift of Growth
The Evolution of Mobile Operators' Business Model
Possible Changes in the Value Chain
How to take the Smart Pipe VAS Strategy
Data as the key to create Competing Value
Key Drivers and Success Factors in Future Networks
Operators' Strategies in the Value Chain
Digital Economy and the Evolving Ecosystem
Developing Multimedia and Value Added Services (VAS) on 4G and 4.5G for Telec...Ali Saghaeian
The topics covered in this master slide deck:
* Mobile VAS and Multimedia Ecosystem and Value‐Chain over 4G and 4.5G Network: Key Drivers and Critical Success Factors
* New Service Development and Service Delivery Innovation in Mobile VAS and Multimedia
* World’s Best Practices and Success Stories in Launching Multimedia and Value Added Services
* Optimizing Strategies to Stimulate Mobile VAS Usage and Maximize Operators’ Revenues
* Driving Mobile VAS Adoption and Creating a Sustainable VAS Proposition in New Mobile Generations
* Exploring Mobile Apps Categories and Successful Mobile VAS and Multimedia Applications
* Strategies for Monetizing the Mobile Content, Services and Applications in 4G and 4.5G Market
* Value Creation and Customer Experience Management in Mobile VAS for an Enhanced Customer Journey
* Deploying Value-Added Service (VAS) Applications over LTE Network as an Advantage against Over-The-Top (OTT) Players
* Next Generation Service Platforms for Multimedia and Value Added Services
* Offering Rich Communications Services (RCS) as a Multimedia Application to combat OTT Competition
* Applications of Internet of Things (IoT), Big Data and Cloud Services in 4G-based Mobile VAS
Mobile Operators' Strategies and Financials in the 4th Revenue Growth CurveAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Operators' Strategies and Financials.
This presentation includes topics such as:
Implications of the 4th wave
Opportunities in the 4th Curve
Opportunities beyond Voice and Data
Case Studied for Revenues from new businesses
4th Curve Application Areas
The four revenue growth curves
Mobile Operator Strategy in the 4th Curve
The Impact of 4th Curve on Operator Financials
ICT and Digital Media Industry
Profitability of business segments
Global Mobile Industry Profit Share
Mobile Value Added Services (MVAS) is indeed a mounting Industry. In this time of economic recession, this industry stands strong. Investments flowing in this sector are enormous.
Exploring Mobile Apps Categories and Successful Mobile VAS and Multimedia App...Ali Saghaeian
Some of the topics covered in this slide deck:
Successful Mobile VAS and Multimedia Applications
Different Mobile App Categories & Functions
Operators’ Mobile App Functions
Top APIs operators could implement
Case Study: Network API Platform
Making the most of enterprise apps
Pros and Cons for Providing Mobile Apps
Value added service (VAS) provider failures: insights from VAS product companiesBrowne & Mohan
Dr TR Madan Mohan, Managing partner addressed Network of ICT Entrepreneurs and Enterprises (NITEE), under the aegis of Foundation for MSME Clusters (www.msmefoundation.org), New Delhi on 27th August 2010 regarding “Value added service (VAS) provider failures: insights from VAS product companies”.
Telecom Operators’ Investment Strategies in the 4th Revenue Growth CurveAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Telecom Operators’ Investment Strategies.
This presentation includes topics such as:
Investing in the 4th Curve
The Telco Challenge: Data Pipe or Smart Pipe
STRATEGY #1: Connectivity Provider
Key digital services in Mobile
STRATEGY #2: Digital Service Provider
Telco Digital Services Opportunities
STRATEGY #3: Digital Service Enabler
Digital Service Model
4-Phase Evolution to Digital Lifestyle Services
Operators’ Investment in the 4th Curve
Future Telecoms Service Business Models
Whitepaper: From Resistance to Partnership: Operators shift into monetising OTTtyntec
This tyntec-sponsored survey, based on interviews with over 60 mobile operators across global marketplace conducted by independent research company mobilesquared, shows clear evidence that there has been a significant shift in mobile operator mindset regarding OTT communications. The perception that OTT (Over-the-Top) communications is a threat has been replaced with a revenue-generating opportunity. Mobile operators are now open and receptive to partnering with OTT service providers. The research revealed that 98% of mobile operators will potentially enter into an OTT communications partnership. From the perspective of maturing OTT service providers, operators’ openness to partnership brings forth even greater opportunity as they are moving towards a revenue generation model—as opposed to just focusing on market capitalization—to prove their commercial viability.
New Service Development and Service Delivery Innovation in Mobile VAS and Mul...Ali Saghaeian
The slides cover a broad range of topics, including:
Digital Transformation for Mobile Operators
Operators’ Value in New Service Development
Most popular lines of Business by 2017
Service Delivery Innovation in Mobile VAS and Multimedia
New Rules of Consumer Engagement by Developing New Services
Service Providers’ Perspective in Service Delivery Innovation
Standard Ecosystem for Future Communications Services
This is my presentation of VERIZON COM. INC (VZ). I also analyze AT&T (T), T-Mobile (TMUS) and Sprint (S). I predict the acquisition of T-Mobile by Sprint. In addition, I warn VZ to buy content companies like Netflix in order to fight future telecom-content players like AT&T, Google and Facebook.
I'd appreciate if you leave a comment on the slideshow. You are free to use to use the information as long as you mention the source although I would not be able to share the originals with you since it is not under my ownership alone.
Optimizing Strategies to Stimulate Mobile VAS Usage and Maximize Operators’ R...Ali Saghaeian
The slides cover a broad range of topics, including:
Revenue-Generating VAS services
Operators’ Positioning for New Segments
Stimulating Mobile VAS usage via Sponsored Data
Partnerships with VAS providers
Optimizing Strategies for VAS Bundling
How to Stimulate Awareness and Usage of VAS
Applying Lessons Learnt from the US Market
As a part of my industry research project I worked on mobile video entertainment sector in India. This report is my attempt to create a dummies guide on MVAS and video consumption in India. I know there is a major scope of improvement and would love to know your feedback.
Mobile marketing overview for B2B and B2C marketers, covering the unprecedented growth and opportunities of mobile--as well as a summary of mobile marketing tools available to today's companies.
The advertising and marketing war games have moved beyond the hallowed screens of our PCs, MACs and Laptops. Mobile browsing is adopted rapidly with 3G and 4Gservices being offered commonly in US and many European countries.
Countries like China, India and Brazil have seen the maximum surge in mobile phone usage and with more than 30% increase in annual subscriptions, mobile browsing is set to become the standard.
Hospitality industry, which had very recently adopted the new rules of customer engagement by embracing the online marketing techniques, is now once more compelled to change tracks – as most of its potential customers are browsing on-the-go.
With travel shoppers gravitating towards mobile browsing, marketers have no other option but to rethink their strategies.
With mobile phones and mobile browsing rates getting cheaper by the hour, the numbers of mobile internet subscribers have gone way past the traditional internet users.
Can this mobile web community be ignored anymore? And the numbers do point to a higher number of mobile compatible websites in the hospitality segment as compared to any other segment.
Market Intelligence Solution - Knowledge Partnership, Mobile CommunicationsKnowledge360
Market Intelligence Solution - Knowledge Partnership, Mobile Communications
K360 works hand-in-hand with clients to make their business run better in the most profitable, efficient, practical and sensible ways possible.
K360 makes creating capturing and sustaining value an integral part to your growth.
K360 helps to imbibe Customer-Centric business focus.
K360 assists organization to understand vital elements of success, and implementing the right strategy and culture to achieving maximum growth.
Weather an organization needs fast inorganic growth or steady organic growth, K360 ensure that they are designed to facilitate it.
K360 makes innovation as a competitive advantage for organizations. Tailored to suite different organizations while always refining functions and processes to match organizational goals.
Design and Execution, not just advice but Action and RESULTS!
About 30 miles away, a group of young creative professionals — writers, filmmakers, and a chef — are having brunch at one of Mumbai’s many international cafes. They are representative of today’s full-fledged smartphone-based media market. Over shaksouka (a poached-egg dish from North African Jewish cuisine) and masala tea, their conversation flows freely from the Panama Papers to the new Captain America film to the local motion picture investment scene. Everyone at the table is well informed. But when asked if they read newspapers, only one says yes. “I always read news at breakfast — but only peruse the headlines,” she says.
This group is representative of India’s global sophisticates. In media terms, they are digital self-aggregators; they get their information through Twitter, Facebook, and WhatsApp, following links to particular stories on the Times of India, NDTV, or New York Times websites. A few of them regularly scan aggregator apps like Flipboard, Inshorts, or Google News. What they consider “news” is highly varied, is easily shareable, and has an extremely short life span. And they’re reading just about all of it on their mobile phones, connected wherever possible to high-speed Internet service from urban providers.
Meanwhile, rural communities throughout India constitute the largest and fastest-growing media market of all: regional print readers. India is one of the few parts of the world where newspapers enjoy rapid circulation growth. With free delivery, and a business model driven by advertising, newspapers cost only 5 to 10 cents per copy. For people who are largely first- or second-generation literate, the print newspaper is still a mark of status and a newly discovered window on the world. Families buy several papers daily and read them together at breakfast. Commuters read them on trains and buses, and discuss the contents during lunch and tea breaks.
Movocity - Everywhere Your Customers AreEdward Niu
Customers are now mobile, is your business? WIth the explosion of the smartphone market, the mobile market has become the best mass media to access for businesses and organizations.
We present the trends currently occurring in the mobile industry.
Then, we review the different methods in mobile marketing which include: QR Codes, SMS Text Messaging, Mobile Websites, Mobile Apps, Social-Mobile, and Mobile Ads.
This presentation was first presented at Ad Fed in Wichita Falls, TX on April 17, 2012.
Vernacular Is NOW, Not The Future – A $300 Bn Opportunity Today.pdfRedSeer
As the data prices have decreased post Jio, the growth of
internet users in India has received global attention.
While the profile of an internet user 5 years ago was fairly
uniform (English speaking, Metro or Tier-1 city, Male);
today, it is a lot more heterogenous. The rise of multiple
social media, content and OTT platforms to cater to this
diverse user base is a testament to this.
Vernacular Is NOW, Not The Future – A $300 Bn Opportunity TodayRedSeer
India had an active internet user base of 530Mnusers in 2018, comprising 260 Mn “monetizable” users (NCCS A/B/C), which is expected to grow to 400 Mn by 2023 owing to expedited growth in the overall number of internet users. Consumption of digital content in vernacular language is a preference for 80% of all monetizable users, i.e., 210 Mn users with an annual spending power of $300 Bn. However, the low quality perception of online vernacular content forces a high proportion of these users to access Facebook in English, leading to a whitespace.
Vernacular Is NOW, Not The Future – A $300 Bn Opportunity Today
A To Z Of Telecom VAS
1. A To Z of Telecom VAS: Including & Beyond ABCD The Indian Perspective
2. What is ABCD of Telecom VAS? No we are not talking about the… American Born Confused Desis
3. ABCD of Telecom VAS It’s the 'Ayah, Bai, Carpenter, Driver...' market. These are the ones fuelling the next phase of growth in Mobile penetration and naturally VAS should be targeted and customized according to their profiles
4. A App 2 App 4 App 3 App1 App 5 App Store Ad RBT Freebies are always welcome. The future of RBT is Ad-RBT & will reach The lowest level of the pyramid via collaboration of operators with advertisers Astrology With a market size of more than Rs 40,000 crores, the attraction of prediction is unavoidable for operators as well as consumers App Store Future VAS applications will be Innovated, Incubated & Implemented out of App stores
5. B Browsing Mobiles have already replaced computers as the preferred mode of browsing and have a far better reach than the costly PCs Bollywood Indians are crazy about Bollywood and are ready to devour content in any means Blogging With the emergence of micro-blogging sites like Twitter, Indians are continuously blogging on the move
6. C Content Content is King. The future model of content on mobile will evolve just like content on the web, which is mostly free. This will further warm up the battle for quality content Cricket We eat eat, live and sleep cricket. We worship cricketers as demi-Gods. Anything related to cricket, count us in. Communities VAS will evolve to address the needs of particular communities based on their areas of relevance and interest
7. D Dating With a major chunk of the population in the age group of 15 to 25 years, coupled with the fact that youngsters are early adopters, Mobile Dating will take center stage in the days to come. Devotion Indians are God-fearing religious people and we seek blessings in order to be successful in life . Spirituality is a way of our life
8. E Enterprise Seamless connectivity and containing costs while enhancing productivity will drive adoption of various VAS applications among enterprises, specially MSMEs Education Exam results and Lessons via Mobiles will not only be embraced by rural India, but also urban students who are always on the move
9. F Fun People like to have Fun-on-the Go while waiting in queues, travelling, etc and what better means than the ubiquitous mobile phone with some compelling applications.
10. G Gaming Multiplayer, community based , location based games would be the future driver in this category. Gambling Gambling-both legal and illegal are already being played out on the mobile phones. This will only increase in the days to come.
11. H Handsets Capability of handsets is a major constraint in the delivery and access of VAS applications. Supporting voice and vernacular VAS is a real challenge, especially for the low-end handsets of the developing world Health Telemedicine has got a shot in the arm, thanks to Mobile Based Health Advisory System. Wellness tips, Fast Aid tricks, BMI, personal monitoring, etc are some of the possible services. Coupled with embedded capabilities, it’s a huge field
12. I Infotainment There is a huge market to be tapped seeking Infotainment on the mobile device itself. Information coupled with an entertainment quotient held great value in the domain of VAS = + Entertainment Information
13. J Jokes 1 out of every 3 messages that we send to each other are Jokes. This is the single largest category of VAS in vogue today, even ahead of CRBTs
14. K Knowledge Man’s quest for knowledge is never ending. Via Mobile search engines- voice and text, a large community of consumers will explore the encyclopedia of knowledge available in the public domain
15. L LIMI (Low Income Marginal Income) Both the rural and urban populations lying at the bottom of the pyramid will thrust the next phase of mobile revolution. Volume and Margin will be competing against each other. Location Based Services Location Based VAS such as nearest point of interest along with presence and context will be a niche application eg buddy finder, child tracker
16. M M-Commerce This will revolutionize the financial sector especially the microfinance sector which will get a boost from better affordability and reach in rural areas. Banking and insurance will also now reach every household in the village. Music This is one area where rural India is ahead of its urban counterpart. Music on Mobile is the most popular VAS in rural India, even surpassing CRBTs
17. N News News across various categories ranging from sports to entertainment to current affairs are being accessed by people on the go. It’s the age of T20 and people want news relevant to them in sachets Networking Networking with friends and family is on the rise and according to a recent study not only youngsters, but even middle-aged people are taking to it via mobiles in a huge way.
18. O Ovi-like Stores Ovi-like Stores are the one stop shop for future VAS applications. It is a single gateway to a host of applications based upon the requirements of a particular geography, consumer segment, etc. These stores will be open to developers and content providers to come up with compelling applications backed by rich content
19. P Pricing New business models demand new pricing models. Sachet-based pricing is the way to go, especially in rural areas. Profile Same size doesn’t fit all-age, region, religion, gender, etc-VAS should be customized and relevant for the individual Packaging With proper packaging a simple application can be a killer, while without proper packaging, even the best of applications can be flop
20. Q Quiz Quizzing on mobile can be a very popular application not only among the youngsters but can also serve as a tool for interactive learning in rural areas .
21. R Religion Timings of various festivals, chants, slokas, etc all are popular religion based VAS across India. Radio Radio on Mobile will be the next big thing after FM on Mobile. Radio will also get a new lease of life via this new delivery medium Ringtones Most popular VAS across the globe other than SMS-will evolve more with time Rural The rural market is the one that is driving cellular penetration now and obviously VAS relevant to them will push up the ARPU
22. S Satchet Different markets call for different pricing models. For the rural market, sachet based pricing is the way to go Search Search on mobile has the potential to be greater than that on the PCs as both audio and textual search can be provisioned
23. T Ticketing Ticketing on Mobile will save time and money for both rural and urban consumers. TV on Mobile The single most application which will benefit the max from 3G is TV on Mobile.
24. U Utilities Utility Payments from mobile will enable the middle class people to save from the hassles of bureaucracies and long queues UGC User Generated Content will drive the services on mobile to a more personal and customizable level. Content will move towards a free regime.
25. V Voice Voice based VAS is the way to go. This enables more interactivity, engagement and is the most easy and popular means for any service. Voice based IVR is one such example. Vernacular With a lot of applications for the mass market ,applications catering to the rural market, Vernacular enabled by transliteration engine on the mobile will be a common thing
26. W Widgets Mobile widgets are highly useful web-based apps offering videos, photos, news, games, live sports scores, social networking, and LBS Wallpaper Wallpapers on mobile phones are one of the early VAS applications which gained prominence before the era of CRBT and will always be in demand.
27. X VAS.X The ‘X’ here stands for Gen “X” ie next generation VAS.2/VAS.3….etc. SMS 2.0 is one such example . It enables interactive hyper-linking of advertisements etc. In essence, any VAS service which evolves to the next level can be termed as VAS.X. This assumes prime significance as most of the VAS services today are undergoing continuous improvements and are evolving to their next level at a break-neck speed. 0
28. Y Youth based Apps Youth is the largest consumer of VAS and is also the largest demographic market by number in India. They are the early adopters of such services. So more than 50% of VAS is built around them
29. Z ZooZoo ZooZoo is synonymous with Promotion & Packaging. In order to be successful in the VAS industry, don’t do different things, but do things differently. This means while without the right kind of promotion/packaging even the best of applications may not fly, while with proper promotion/packaging even an ordinary application can be a hit.